Alphagraphics blog

Print Rules the Local Marketing Domain

Marketing for small businesses is all about getting to know your local customer base. The flower shop with a 20-mile delivery radius or the bike shop that offers service to customers throughout the surrounding 10-mile areas—these are examples of businesses that have a finite customer base. Being able to recognize and appeal to that customer base is the secret to marketing success, and print marketing could play a huge role in that success.

While it’s more important than ever for local businesses to optimize their online presence, there’s also tremendous advantage of presenting a physical reminder of your existence within a particular service area. Sending out EDDM postcards or handing out brochures at a community event can have a profoundly more impactful effect than emails or social media posts.

With print comes presence

The physicality of print marketing collateral is its biggest asset. When you hand a potential customer a business card or tack up a flyer at your local coffee shop, you’re making a statement that’s real, in more ways than one. And, when you operate a business that exists in the real world—in a local community with a defined presence—representing your physicality with print collateral is doubly effective.

To make an even more impactful statement with print marketing, local businesses can even take a stance in their communities. Passing out handouts at a local festival or canvassing local businesses with brochures are ways to reinforce your presence in a physical way.

Print is personable

One of the biggest problems with digital marketing is how impersonal it can be. Even an email addressed to you pales in comparison to a piece of general print collateral that’s physically handed to you by a person. And, when you consider the many finishes, paper stocks and embossing options of print materials, it becomes very easy to create character with print.

Any sales rep will tell you that being able to put a physical piece of paper in the hands of a prospective customer is the very best way to make a first impression. For local small businesses, this is an easy, lasting way to introduce your business and your brand to the finite number of patrons who may indulge you.

The accessibility of print

Finally, print is supremely accessible for brick-and-mortar businesses—not only in how it’s made, but also in how it’s deployed. You can print a banner or window signage and put it up for all to see, all without collecting a single email address or soliciting a single person. There’s a very passive philosophy to print marketing that benefits local businesses by creating exposure without the pressure of a direct solicitation.

And when it comes to obtaining print marketing, there are few barriers to overcome. Print is affordable, making it easy for virtually any small business to budget. It’s also versatile—from large print signage to small handouts, business cards to brochures and beyond.

And, of course, if there’s an AlphaGraphics near you, print is also incredibly easy to customize. With design and print professionals on staff, we can help you create the print collateral you need to help your local small business flourish. Stop in today or get in touch with your local AlphaGraphics to learn more about the power of print marketing for local small businesses.


Leading by Example: AlphaGraphics Optimized New Website

The old saying is, “practice what you preach.” It’s a good reminder to take your own advice and be mindful of the wisdom you’re dispensing to others. For all of us here at AlphaGraphics, it means paying attention to the marketing advice we give our customers—to make sure we’re helping them achieve new levels of success.

In the ultimate gesture of taking our own advice, AlphaGraphics is pleased to announce our brand-new website! We’ve taken all of the advice, counsel, wisdom and disclaimers we’ve dispensed over the years to heart, building our brand-new web presence around the best practices we use to help our very own customers succeed. We invite you to take a look at https://www.alphagraphics.com/!

What’s new?

You might be wondering what we’ve done to our website to fully transform it into what you see today. The answer is, frankly, a lot! The AlphaGraphics team has gone right to the core, to give our website a complete makeover from the ground up. Here are a few of the highlights:

  • We’re fully SEO-optimized! Now, customers searching for a wide range of print, marketing and signage services will be directed to our new website, where they can easily explore our capabilities.
  • Our website now features responsive design, which enables customers to browse on any device with optimal results. From desktops to smartphones, tablets and beyond, we welcome customers across all modes of tech!
  • We’ve opened the lines of communication! Customers can now contact us directly through our website to get quotes and information about their unique print and marketing projects.
  • agOnline is now live through our website, which enables recurring customers to order materials and manage their print products remotely, from any location at any time. We’ve made collaborating with your local AlphaGraphics even easier!

These big changes are just the tip of the iceberg, too! Our revamped website also doubles down on visually-engaging graphics, seamless navigation, multimedia communication and more, to ensure our customers get the best experience when they visit us online.

Practicing what we preach

Above all, the new AlphaGraphics website plays a very important role when it comes to showcasing our brand’s confidence. Because we’ve put all of our own advice into action and built a new platform on the same advice we give our customers, we’re leading by example. When new and existing clients come to us seeking success, we can show them our website as a model for what we can do to assist them. We’ve taken brand confidence to a whole new level!

If you’re already an AlphaGraphics customer, our website should come as no surprise to you—it’s the culmination of the marketing advice we’ve been doling out for years! If you’re new to AlphaGraphics or are looking for a print and marketing partner who can help you achieve success, look no further than our newly redesigned web presence.

Explore https://www.alphagraphics.com/ today to see our complete website redesign for yourself and to experience the level of online sophistication and excellence we’re ready to offer you and your brand.


Creating Your LinkedIn Company Page

You probably already have a personal LinkedIn page that showcases your talents and experience, shouldn’t you give your business the same advantage? LinkedIn can be a great place to showcase your products and services as well as connect with business owners and other professionals with similar interests. It can also be a great place to market your business B2B but, we’ll get into that later.

Creating Your LinkedIn Company Page

To start out, you will need to create your business listing from scratch (LinkedIn has improved this process drastically in the past few years). First off, login to your LinkedIn account using your personal credentials.

LinkedIn Login

Once you are logged in, you will look up to the top right corner of your screen and select the circle that says “work” with 9 small squares as the icon. Click this icon.

Create a Company Page

Scroll down the menu to the option that says “Create A Company Page” and select this option.

You will then be prompted to set up your company page.

Create your page by entering your company name.

  • Please use the name you use for your business listed in Portal
  • Check your URL and make sure that it lists like: alphagraphics-salt-lake-city-ut
  • City separated with dashes and state abbreviation added to the end.

Click the verify box and then select “Create Page.”

Once you have created your page, you will land on a page that looks like an empty profile. In this page you will be able to enter information like your business name, your company description, your specialties, your website URL, and your NAP (Name, address, and phone number). Just like with any other directory, the more information you can provide, the better.

LinkedIn Profile Page

How to Change Information About Your Business

Now that you’ve added all your information you may be asking “what’s next?”

If you ever need to edit your information, you can click on the tab that says “Overview” and your information will be directly editable there. Be sure to click the save button once your edits are complete. 

Posting Updates On LinkedIn

When should you post, what should you post about, and how can you use your company page to generate business? We’ll go over all of these ideas here!

When Should You Post?

CoSchedule.com has a great article on all the best times to post on social media on every platform. But, for LinkedIn they have some great suggestions and it may not be the times you have in your mind.

When To Post On LinkedIn

Taken from coschedule.com

As it turns out, some of the best times to post for your business are Tuesday, Wednesday, and Thursday: a very different strategy than traditional social updates. The best times match up more closely to other social channels. You want to connect with your followers before they go to work (7am-8am), During their lunch breaks (12pm-1pm), and after they get off of work (5pm-6pm). Based on these studies they found the best time to post on LinkedIn was midweek from 5pm-6pm.

What Should You Post About?

LinkedIn can be a different animal than other social channels. Most of your audience will be B2B and need more specific information in order for them to engage with your business. Updates should be focused on business and process improvements. Keep your audience close in mind when you are posting on LinkedIn, they want tips and tricks for business, not the latest memes.

LinkedIn can also be a great place to post jobs for your company (we can get into that in another post). Many candidates find LinkedIn to be a very easy place to apply due to the fact that you can set up the one-click application and their LinkedIn profile speaks for itself rather than sending a resume and cover letter.

Using Your LinkedIn Page To Generate Business

Want to get the most out of your LinkedIn page? Find out what your followers want and be a thought leader. The best way to create engagement and delight your followers is to become an expert in their minds. Find out what you do better than anyone else, and build on that. What do you do better than any of your competitors? Why do your strategies work better than others? These are the reasons your followers will keep coming back to consume more content. Give them something they can’t get anywhere else and you can create a substantial following.

On LinkedIn, It’s Not All About Follower Count

On LinkedIn, you shouldn’t be as concerned with having thousands of followers. You should be concerned with creating a dedicated audience first then building on that audience. It is better to have 50 people that engage with every update than to have 1,000 people that engage with 1 out of every 20 posts. Keep your updates specific to the audience that engages. Play to their needs and you will have a fantastic, engaged follower base in no time.

April 13 / 2017

Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is just a single facet of print marketing today!

Billions of business cards and mail advertisements are printed and distributed annually in the United States, and for good reason: customers still like their paper and are more likely to act on it compared to many forms of digital marketing. This isn’t the only reason print marketing is surging, either.

The efficiency of print

While businesses often feel pressure to go digital in various aspects, modern advances in printing technology have made physical printing more efficient than in the past. Companies can request small numbers of prints on-demand and still have it be cost-efficient. Previously, mass offset printing required a much larger quantity of materials to be printed in order for the printing to be worth the cost, due to the higher set-up costs.

Digital printing also allows materials to be produced at a local level, providing advertisers with their materials to distribute much quicker.

The return on investment of on-demand printing

Printing small projects on-demand—such as promotional materials—is made possible with digital printing. Companies receive a printing order (usually in smaller numbers) and print them as the order is received and processed. The costs with on-demand printing are much smaller for smaller orders due to the set-up costs associated with offset printing methods.

Various promotional materials can be produced cheap thanks to digital printing. Materials for key chains and pens can be printed in an affordable, quick manner for trade shows. Mailed advertisements with coupon codes are also commonly produced, as customers are more likely to interact with them compared to an email advertisement. Signs that you see at many stores, including banners and various promotional signs, are often printed through digital printing.

All of these examples illustrate the benefit of physical over digital—in cost, tangibility and value. Being able to affordably print a product that can be touched and seen in the real world is equating to a higher return on investment for many businesses in today’s crowded digital marketplace.

Versatility is always in-demand

Digital marketing has its limits. Pop-up ads can only be so effective and email marketing is often hit or miss. Where these mediums may fail, the versatility of print marketing often succeeds. This makes it an extremely viable complement to digital advertising.

Printing packaging for products or branding merchandise for promotions is an undeniable way to improve your marketing capabilities. People may click out of your brand’s pop-ups or delete its emails, but they’re bound to notice packaging or take note of the branded swag you give them. Why? Because these items are tangible and real—more than just pixels that lack form and function.

In this way, a wide number of products can be physically printed and successfully used as marketing collateral. From apparel to banners, promo materials to packaging, vehicle signage to brochures and beyond, there’s virtually no limit to the versatility of print products.

If you’re looking for ways to ramp-up your advertising and marketing, it may be time to go back to basics. In a digital world, print marketing is thriving once again. See for yourself how print collateral can complement your digital advertising and consult with an AlphaGraphics marketing specialist today.


6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you won’t be a local business for long!

MarketingMarketing locally is much different from marketing nationally or indiscriminately. For one, your geographic focus is smaller, which means your pool of potential customers is more defined. This has pros and cons alike: you’re able to make more of an impression with more of an opportunity, however your chances for success are limited. In other words, marketing right the first time is imperative.

Take a look at 6 tips on how to market effectively to your local region and how AlphaGraphics can help better position you for local success:

1. Speak to people: National advertisers are so big that there’s no expectation for them to know your name. Local advertisers, however, are dealing with their own local communities—which means you better be addressing your neighbor by name! In cases of direct mail solicitations or targeted local advertising, AlphaGraphics can help you leverage variable data printing to ensure your local customers are being addressed by name.

2. Print local: Local business begets local customers in a wide range of different capacities. By partnering with your local AlphaGraphics for print products, you’re keeping your local economy thriving and showing your potential customers you’re invested in your community. Likewise, you’ll be forming a network of local businesses that support one another.

3. Local SEO: More than just print products, AlphaGraphics also offers digital marketing and design services. Building your website through AlphaGraphics also means getting local SEO expertise to help boost your profile within your service area. Through local SEO, you’ll get better online exposure when applicable customers search for you, driving business to your storefront organically.

4. Banners and large-print: Nothing stands out quite like a banner or window sign. Foot traffic is higher in local areas because the people who live there tend to walk where possible. Having large signage for these pedestrians helps to market your business to passersby. AlphaGraphics can also help you design large-format signage befitting to your unique needs, to attract local business.

5. Business cards: If you’re an engaged member of your community, networking is probably a big part of your life. And, the king of networking resources is the time-tested business card. Having a beautiful, informative business card that you can hand off to another local business member could mean the difference between your next sale or partnership. AlphaGraphics is here to help you create business cards that legitimize your business in the eyes of your networking community.

6. Quick-print, on-demand: Marketing opportunities can come from anywhere. Maybe you’re sponsoring the local softball team? Hosting a blood drive with the local Red Cross? Contributing to a local 5k fun run? No matter the opportunity, a local AlphaGraphics can provide a wide range of print products to ensure you’re fully capitalizing on that opportunity. From flyers to apparel, large-format signage to promotional items and beyond, we help your business get the word out locally.

Make sure you’re giving your local business the best shot at success by partnering with your local AlphaGraphics. We’ll help you get the print products you need, so you can continue doing what you do best: serving the local customers responsible for your success.


Simple Marketing Automation Will Save You Time in 2017

Automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline their automation will be able to save money, conserve resources and innovate on a better scale than those that don’t. It’s important to start thinking now about how you can start automating different facets of your business.

Perhaps the easiest place to start investigating automation is through marketing. There exists a number of relatively simple tools for marketing automation that allow business owners to get a feel for the process and to instantly improve their day-to-day capabilities. Let’s take a look at a few automation tips and tricks across different marketing mediums!

Email automation

Chances are, your business sends emails regularly—be it a newsletter, sales email, receipt of purchase or something else. If you’re still manually sending emails, this is the first place you should think about automating.

Email platforms like MailChimp, Constant Contact and others come equipped with automation scripts built in, allowing you to cut down on the effort you put into sending an email. For example, it’s possible to create a month’s worth of emails ahead of time, schedule them all and automate their dissemination throughout the month.

For a more advanced automation example, consider the possibility of using variable data in emails. You can set up triggers that automatically take a customer’s name from a form submission, insert it into an email and then send that email—all without you ever having to touch it!

Social media automation

Businesses that can succeed on social media are businesses with brands that flourish. If you’re putting in a ton of time on social media but seeing very little in the way of returns, it’s a sign that automation might be in order.

Use platforms like HootSuite or TweetDeck to schedule social posts throughout the month, so you’re not spending countless hours per day investigating newsfeeds. Through these platforms, it’s also possible to investigate what time of day your posts are best sent and what type of response or reaction they’re getting.

To take things up a notch, consider using a program like IFTTT (If This, Then That) in conjunction with your social posts. This program allows you to create “recipes” for your social channels—for example, “if someone posts a picture to your Facebook wall, download that picture automatically.”

Print marketing automation

If you use business cards, flyers or letterhead, the opportunity for print marketing automation is within your grasp! Consider working with AlphaGraphics to open your own agOnline web-to-print portal. A print portal will allow you to automate the order and re-order of these essential products, among other printed collateral. It’s a quick, efficient, effortless way to keep your tasks in line, while maintaining a hands-off approach.

Seek out automation!

The above are just a few examples of how you can automate in 2017 with relative ease. Make no mistake—this is just the tip of the automation iceberg! Once you become comfortable with basic automation, start looking for other ways to streamline your various marketing prospects. Then, start investigating automation in other aspects of your business.

The secret to automation is experimentation and you’ll never know if something works unless you try it!


How to Optimize Your Large-Format Printing

Large-format signage is a cornerstone of any business’ marketing plan. From the window signs that announce your next sale, to the trade show banners displaying your company branding, going big with your print materials means getting noticed when it matters most.

But just because you make a message bigger doesn’t mean you’re making it more effective. In fact, large-format signage comes with its own special set of rules and guidelines to ensure its effectiveness. Take a look at a few essential aspects to remember when you’re designing bigger print pieces and why they’re so important:

Remember resolution

If you’re using photos, text or anything else outside of a vector graphic to design a large-print piece of collateral, be mindful of the resolution you’re using. Many people make the mistake of designing a large-print document that’s not quite true-to-size and when the time comes to print, they’re left with blurriness or distortion that sullies the entire piece of signage.

The solution to preventing resolution issues is to design with the appropriate dimensions and resolution, right from the outset. Remember that programs like Photoshop allow you to scale your document to your needs—take the time to adjust the height, width and resolution to be conducive to your print needs.

Use vector images and text

Vectoring all of the images and text on your large-format design is imperative to a crisp, clean finished piece of collateral. Vectoring—as done by programs like Adobe Illustrator—allows the program to render shapes at any size or resolution properly, via the use of geometric equations. Simply put, if your dimensions need to be changed or altered for print, you can rely on vectored graphics to automatically adjust, without compromising resolution.

De-clutter and focus

More space doesn’t mean more room for eccentricities on your large-format items. The more items you try to cram onto a poster or banner, the harder it’s going to be to discern the message of that banner. Keep it simple and focused, and leverage your extra space to reinforce the core message.

On this same token, make sure you’re accounting for all of the essential components of a good design, including branding elements, a clear call to action, and inspiring content.

Understanding depth

Large-format printing has a unique feature that must be considered for success: depth. People seeing your message from far away might not have the same experience as someone looking at it up close, which means they could be getting a different visual message. Make sure you consider the design of your larger signage at varying distances. For example, have a mockup printed and stand 3 feet away from it, then 10 feet, then 20 feet—at each distance, pay attention to what features of the signage stand out and which ones are lost with depth.

Print large, print loud!

Large-format print can be a critical and highly effective part of your business’ marketing efforts… when it’s designed properly. Remember to take into account the above tips that are unique to larger designs. Or, to make sure your large-format signage is perfect the first time around, get in touch with your local AlphaGraphics large-print experts today!

January 05 / 2017
Author admin
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3 Marketing Appeals for Non-Profits and How to Leverage Them

Marketing is a simple concept with a complex equation for success. No salesman has ever pitched a product that didn’t need selling, which means more often than not you’re going to have to make an appeal to customers that entices them to act. For product- and service-based businesses alike, this means leveraging your product/service and touting the benefits. When people see what they’re getting in return for their action, they’re more likely to jump.

The non-profit conundrum

But what about for non-profits? Non-profit businesses find themselves in a tight situation when it comes to marketing. They rely on altruism to succeed, which means having a marketing approach that appeals to selflessness, rather than benefit. You’re not selling benefits—you’re selling a good feeling.

Despite even the most positive outlook in the world, marketing for non-profits tends to be an uphill battle, which means you’ll need a coordinated approach to appealing on your side. Choosing the right type of appeal can make all the difference when it comes to garnering a donation and convincing someone that their altruism is worth more than their donation.

Finding the right appeal

An appeal to altruism depends largely on your audience. If people truly believe in your cause and the change you’re affecting, they’ll be more likely to support you. But, before they invest their time or money, they’ll need to be prompted. Take a look at 3 appeals that have the potential to prove effective for non-profit marketing, when leveraged appropriately:

1. Appeal to outrage: People stand up for what they believe in and if what they believe in comes under attack, they’ll choose to fight back in any way that they can. If your non-profit works to preserve or protect and is fighting against forces that aim to abolish or absolve, appealing to outrage is a common marketing tactic that has proven results.

Example: “Protect our marshland from corporate development and keep the habitat of the great blue heron safe!”

2. Appeal to sympathy: There is always someone less fortunate than yourself. Many non-profit organizations dedicate themselves to helping the impoverished and rely on donations to continue this work. Appealing to those who have disposable income means tugging at the heartstrings and showing them the direct effect that their generosity can have. Especially during the holiday season, a genuine appeal to sympathy can have a profound effect.

Example: “Please donate a dollar to help us buy 100 local children a winter jacket, to keep them safe this season.”

3. Appealing locally: Pride in their community is a core value for many people and often, they’ll exhibit altruism to raise the quality of life for their local man. When they know that their donation goes directly to a local issue, they’ll be able to see the change they’re affecting in real-time. A local appeal can have tremendously strong results that apply to numerous causes.

Example: “Buy a coffee from XYZ Coffee Shop and we’ll donate a portion of the proceeds to the local women’s shelter.”

When you strike the right chord, it’s easy to play a tune of altruism—however finding the right way to appeal means taking a step back and looking at your audience. Learn about what’s important to your audience and align yourself with these values, and you’ll quickly find that they’re more willing to support your efforts.

December 21 / 2016
Author admin
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On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner!

On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success.

On-page SEO

Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:

  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.

On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for.

Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru.

Off-page SEO

Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:

  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.

Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become.

With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online.

Putting the two together

On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer.

When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining.

Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online.


5 Ways Good Customer Service is a Game-Changer for Your Brand

It’s something that’s been drilled into your head since your very first job: “always treat the customer with the utmost respect.” Offering quality customer service is a core tenant of most business’, and for good reason. The difference between good customer service and poor customer service can mean the difference between a sale and a lost conversion. And, more importantly, it can make or break your brand’s reputation.

Just how important is the idea of good customer service? Let’s take a look at 5 game-changing scenarios where customer service plays an integral role in how your brand succeeds or fails:

1. Reputation:  Customer service is so important in terms of brand reputation that there are entire digital platforms dedicated to it! From Yelp reviews to Google recommendations, there’s no shortage of metric for evaluating customer service. Not coincidentally, this is also where new and prospective followers of your brand are going to look first. If your customer service is praised, it’s a good chance you’ll gain a positive reputation.

2. Trustworthiness:  People trust those who are nice to them. If you foster a quality relationship with your customers by providing exceptional service, they’ll trust you in other ways—including for recommendations or advice. This opens the door for healthy sales, repeat customers, meaningful interactions and sustainable business. No one is going to do business with someone they can’t trust!

3. Value:  Showcasing a high level of customer service means building the value of your brand and any products it offers. If your products are priced higher than a competitor, for example, you need to instill value in your offerings to help people equate your higher price to a great value to them. Superior customer service is a premier way to do this. If your competitors are cheaper but don’t follow your lead for customer service, their product is going to be diminished by comparison.

4. Brand advocacy:  Have you ever heard the phrase, “…and they’ll tell two more?” It’s in reference to having a positive experience with something. It holds true for great customer service, as well. If your customers receive superior treatment when interacting with your brand, they’ll tell people. When those people have that same experience, they’ll tell people. The domino effect keeps on toppling and, as each person tells two people, your brand advocates grow exponentially.

5. Employee accountability:  Encouraging your staff to offer “above and beyond” customer service creates a level of accountability within your business and helps each team member thrive. If an employee goes the extra mile, recognize their efforts and help them own that interaction. If someone is slacking or not putting in the effort, work with them one on one to help them feel more invested in their interactions. Building a culture of superior customer service means having a team that enjoys doing what they do.

Exceptional customer service shows itself in many ways. It could be taking a few extra minutes to help a customer resolve their unique problem. It might mean greeting a regular client with a smile and a friendly conversation. Or, it could mean rising to the occasion to provide a solution that earns the business of an upset customer. Whatever form it takes, however, great customer service equates to all of the above benefits and beyond.