Alphagraphics blog

Archive: July 2011

Five Ways to Improve Local Search

AlphaGraphics Improve Alpha Local Search Five Ways to Improve Local Search Remember when the standard phone book held all the answers to local business searches? If you were looking for a plumber, you’d simply open to the P’s and find the one nearest you. Nowadays, things are quite a bit different. People want descriptions, testimonials and insight on the businesses they're searching for. That’s why local searches on sites like Google, Yahoo! and Bing have become the standard for finding goods and services. (more…) Read article →
July 21 / 2011
Author admin
Category Finance
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Customer Engagement: Not a Passing Fad

Customer engagement is nothing new and is anything but a fading trend. It is through customer interactions that growth for your company can be achieved. Without knowing what your customers like and dislike about your company, there is no way to gauge if what you’re doing is really working and if it will lead to your ongoing success in the future. Consumers are the real voices of your brand; their feedback can help make or break your business. The best approach is to actively seek feedback and suggestions from your clients and take action based on what you hear. But how can you actively solicit feedback from customers without driving them away? Research analysts from the world’s top companies have also pondered this question. What they’ve come up with could not only help your business connect with customers more effectively, but also help shape your brand and identity in the long run. (more…) Read article →
July 21 / 2011
Author Chad Stewart
Category Growth
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Make Direct Marketing Relevant to Your People

Direct marketing Relevant Img Incentives also go a long way toward bringing people closer to your marketing campaign...When done correctly, direct marketing doesn't appear to be marketing at all! When direct marketing pieces are custom-tailored to their recipients, people are more likely to pay attention to them. When some people refer to direct marketing, they immediately think of a gloomier, more bothersome term: junk mail. Everything from the mailed postcard to the unsolicited email falls under the umbrella of direct marketing. So why should your business continue to use this marketing strategy, even though it’s often referred to as "junk?" (more…) Read article →
July 21 / 2011
Author admin
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Building Reliable Brand Advocates

Have you ever wondered how small burger joints or mom-and-pop stores still exist in a market run by fast foodAlphaGraphics Brand_Advocates franchises and grocery store chains? While they may not bring in tens of thousands of people every month, what they do have is a loyal customer base that gladly chooses their business over all others. What’s more, the people who leave these small businesses with a smile on their face tend to spread the word to others. Building reliable brand advocates has been a practice of businesses small and large for decades. In fact, this strategic tool is often used by businesses that don’t even know they’re doing it! By simply treating your customers with respect and dignity, your company will make an impression that will result in continued business. (more…) Read article →
July 21 / 2011
Author admin
Category The New Now
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