66 percent of social media participants note that interaction with brands online has made them more loyal to those brands.
Over the past decade, the world’s stage has become bigger. We no longer rely solely on traditional means of communication to reach our customers, but rather an expanded stream of different channels. New media like social networking and real-time information sharing now occupy a greater presence in society than just television and radio. But with this rise of “new media” comes another need—the need for your business to adapt. (more…) Read article → Archive: August 2011
The Rise of New Media
66 percent of social media participants note that interaction with brands online has made them more loyal to those brands.
Over the past decade, the world’s stage has become bigger. We no longer rely solely on traditional means of communication to reach our customers, but rather an expanded stream of different channels. New media like social networking and real-time information sharing now occupy a greater presence in society than just television and radio. But with this rise of “new media” comes another need—the need for your business to adapt. (more…) Read article →
August 02 / 2011
The Exploding World of Mobile Marketing
Smartphones are always on the cutting edge of technology, paving the way for how we communicate with each other on a daily basis. From these high-tech devices we’re able to do more than just make calls—we can surf the web, check email, send SMS messages and even play games. But can a smartphone also be an effective medium for marketing? (more…) Read article →
August 02 / 2011
Finding Success in Email Marketing
Believe it or not, one of the most common forms of online marketing also gets some of the best returns on investment - email marketing. With well over 90% of consumers using email on a daily basis, are you taking advantage of the one medium that people are constantly checking?
Through email marketing your company can engage a high number of targets with a strategic message used to promote an idea or prompt action. However, many businesses go about email marketing in a way that is less than effective and can actually create more of an annoyance than anything.
So what makes a good email marketing campaign? There are a number of factors: (more…) Read article →
August 02 / 2011