Archive: November 2011
When an entrepreneur launches a business, a major focus is usually on developing a marketing strategy which will drive sales and allow the business to thrive. However, some entrepreneurs do not understand what marketing “levers” or tools they have at their disposal in order to drive customers to purchase their product or service. The levers that can be pulled to develop or change your marketing strategy consist of the following: Product, Price, Place and Promotion. In developing a complete marketing strategy, a business owner needs to make all decisions and changes with one person in mind, the customer. A successful marketing strategy will make orchestrated changes to each of the marketing P's in order to optimize the business’ strategic position within the market. I will now give a brief overview of the four P’s of marketing (more…) Read article →
November 29 / 2011
PowerPoint is that amazing and incredible tool that helps all of us create engaging and professional presentations. It’s also a tool we often see misused. Here are a few simple rules you can follow next time you’re creating a presentation to avoid the “death by PowerPoint” scenario. Rule #1 - You are the presentation (not your slides) If the presentation materials distract the audience from what you are saying, then make some adjustments so the focus stays on you. (more…) Read article →
November 22 / 2011
Ever wonder what your customer really wants to say to you? We have polled a few and put it in the form of a letter. Dear Business Owner, I'd like to do business with you, but lately you’ve made it difficult. I've taken a minute to share some of my thoughts. If you’ll implement even a few of them, I can see us having a long-term relationship that will be good for both of us
- If I send you an email, chances are I don't want to or can't use a phone at the moment. Please, just email me back. After all, it's not about how you want to sell, it's about how I want to buy.
- If you say you are open at 8:00 am and closed at 5:00 pm, then open at 7:50 am and close at 5:15 pm. No one exceeds my expectations these days, but I never forget when they do. Delivering more than is expected is vital to developing a strong brand image.
- I don’t mind an upsell, especially if it makes my life easier. If you know there is a good chance I’m going to need another product later to go with what I’m buying now, please tell me so that I don’t have to make an unnecessary trip to your store. (more…)
November 15 / 2011
PURLs I initially thought of the fantastically rare and valuable gems sought after the world over. Yet this is perhaps an interesting metaphor for what is otherwise referred to in its long form, as a Personalized URL, which, if used correctly, can be a valuable addition to any sized business’ marketing strategy. (more…) Read article →
November 07 / 2011