Alphagraphics blog

Archive: April 2012

The Continual Rise of the QR Code

Think for a moment if you will, when was the last time you walked down the street, and didn’t have your cell phone with you? If you are anything like me, there a couple of things that I always make sure I have prior to heading out, whether heading into the office, to meetings, or simply out and about in my free-time.

Wallet?             Check. Keys?               Check. Cell Phone?      Check.

As cellular phones have evolved over the years, whether in size, morphing from large brick like objects, to what is essentially a miniature computer that fits into your pocket, so too have they opened up the almost endless possibilities as to what they can actually do, (more…)

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The Key Components of a Successful Marketing Campaign

Targeting: Your Audience Your product or service is most likely going to be purchased or used by a definable audience with characteristics that make them more likely to purchase or use your products or services. Identifying exactly what these characteristics are, seeking new leads that match these characteristics and performing some basic research will help you determine how to engage these users and persuade them to become customers. You can even “reverse engineer” user characteristics from a list of existing customers. (more…) Read article →