A new pizzeria in Chicago had over 400 people show up to its grand opening event – a continuous line out the door from open to close! Even more amazing, the pizzeria only used direct mail, sending out 10,000 attractive flyer advertisements that gave the event information and highlighted a Kindle giveaway. How did the pizzeria achieve such amazing results in such a competitive market and on a very small budget? Simple, they combined the right message, the right offer and the right distribution channel – a new USPS program called Every Door Direct Mail that is aimed to reach neighbors in a very effective and low cost way. (more…) Read article →