Alphagraphics blog

Archive: April 2015

Signs, Posters and Banners: the Large Format Print Trifecta

Large format printing has been a cornerstone of business since the inception of public advertising. The phrase “the bigger the better” tends to ring true when it comes to large format print advertising. Often size is a precursor to attention, meaning when something is big enough to see, it’s likely going to attract an audience. But size isn’t the only factor that makes large format printed products like signs, posters and banners effective. When crafted with the right application and audience in mind, this trifecta of advertising staples is enough to create commotion in your marketing campaign. What makes the three work so well together? And how can they fill different niches when deployed? Here are the roles they’re destined to play in any successful campaign: Signs What comes to mind when you think of a sign? Chances are, it’s the idyllic piece of advertising that defines the business associated with it—the big red Target Bullseye, the block letters and the mermaid on every Starbucks store cup, the apple outline that graces every Apple Store, etc. Signs are an essential piece of branding that help form the foundation of your business image. Whether you’re projecting a symbol, your company name, a brief message or some other hook, the purpose of a sign is simple: to make your business memorable. Your sign could very well be the first thing a customer sees, whether it’s displayed in huge channel letters across a building or it’s hanging in the window of your shop. Make it something they will remember and you’ll have a sign that does its job. Posters Posters are your attention-grabber, your “here’s what’s happening” message and your way to tell customers, clients and the general public what’s important for them to know. When people look at a poster, they’re expecting to learn something that entices them and they expect to be pleased with what they read. If they’re not enticed or excited, a poster is just another piece of clutter in their crowded field of vision. To this end, it’s best to make the most of your limited opportunity by creating a poster that has it all: an eye-catching approach, a worthwhile statement and a takeaway that will leave people thinking. Whether it’s “50% off of Sale Products!” or “Coming This Sunday: Your Favorite Band on a Local Stage,” a poster is going to be your most comprehensive weapon in the war of information communication, so use it wisely. Banners We like to picture banners as sprawling messages that are unrolled at trade shows or hung up in the event of a sale. And while these types of applications may be correct, it’s important to realize that the size of a banner isn’t the only thing that makes it different from signs and posters. Banners serve a vital role in expanding your marketing message and are best used when you’ve got something BIG to say! Calling attention to your company at a trade show, announcing the arrival of a new product in your store, celebrating a grand opening or something similar definitely merits a banner, and your efforts will be rewarded by the attention it’ll attract. People have trained their brains to look for the message a banner displays, so make sure they don’t have to work too hard to see what you’ve got to say! It’s plain to see that while each is a pure compliment of the others, signs, posters and banners individually serve a vital, distinguishable role in your ability to advertise to the masses. Whether it’s indoors or outdoors, targeted or open for any demographic to see, having large format print as a facet of your advertising is the first step towards a game-winning marketing approach that simply can’t be ignored! Read article →
April 28 / 2015
Author admin
Comments No Comments

Are You Marketing to Your Major Social Media Channels the Right Way?

Facebook, Twitter, Tumblr, Instagram and to a lesser extent now, Google+, have all become staples in our everyday lives—whether we’re enthralled in our own experience or we’re creating content for others. If you’re a social media marketer or are looking to delve into the world of social media marketing to any degree of proficiency, this is a lot to handle. Between creating posts, finding good content, facilitating shares and likes and retweets, gaining followers and becoming a trendsetter, it can be absolutely daunting to say the least.   The best way to tackle the seemingly insurmountable task of creating good content for your social media channels is to understand the dynamics that each presents—how people use each channel, what type of content is best received on which platform and how to present your content for optimal visibility. Take a look at some of the more intricate facets of each of the major social media channels:   Facebook With no cap on character counts and built-in previews that give your audience a taste of what you’re posting without them ever clicking on it, Facebook is absolutely the platform for messages with more depth. Share pictures, videos and more with ease, knowing full well that even if your post isn’t clicked on by someone, they’re still seeing what you have to offer while scrolling through their news feed. Facebook is the leader for social media these days, so never be afraid to get visual with your posts.   Twitter Twitter is the definition of prolific when it comes to generated content each day and if you’re going to get a word in edgewise amongst the billions of tweets, you’re going to have to get someone’s attention in 140 characters or less. This means having a good hook—say something intriguing, witty, astounding or even argumentative in your 140 characters and follow up with a link to bigger and better content. The key to getting the most exposure, however, is maneuvering and manipulating hash tags—choose your relevant keywords wisely and be sure to make a splash with your hash tags to get the full effect of your Twitter experience.   Tumblr Tumblr is where original content is born these days and 90 percent of it is visual in nature. Don’t be afraid to create original imagery on your Tumblr account and repurpose it elsewhere on the web for full effect. Like Twitter, Tumblr is defined by its hash tag categories, so be sure to create something that will gain traction with those who are looking for similar things by keyword. Also, don’t miss your opportunity to network on Tumblr!   Instagram Utilizing Instagram means connecting with your audience on a personal level. Instagram isn’t the place to churn out the same old content as everyone else: it’s a place to snap some candid pictures, take a few funny photos and show your audience that there’s more than just a brand behind the camera. Genuine photos are going to be your power play on Instagram and if you’re pairing them with the right hash tags, you’re going to see your photos being liked with a tenacity that’s unprecedented on Facebook, Twitter or Tumblr.   Google+ It’s no secret these days: Google+ is dying and dying fast. But, that doesn’t mean you can ignore it—in fact, there’s a good chance it will be repurposed, meaning that now is your chance to make something of it, to prepare yourself and your brand for what the future holds. It’s looking more and more like Google+ is going to become a professional repository and a networking platform, much like LinkedIn, so keep your content professional, insightful and on-topic for best results. Also, this is a great place to repurpose your blogs and author intriguing content that can be originally attributed to you.   There are new social media platforms cropping up every day and dark horses that suddenly become relevant in the world of social connections. Whether it’s one of the above social platforms or something else, like Pinterest, LinkedIn or even YouTube, get to know what kind of content is most suited for that platform, how to present it and how to facilitate it and you’ll put yourself on the path to social media relevance. Read article →
April 06 / 2015
Author admin
Comments No Comments