Alphagraphics blog

Archive: December 2015

The Value of Infographics in Modern Marketing

What’s the best way to relay a lot of facts and figures to someone quickly and concisely, without losing their attention or confusing them? The answer, is an infographic. Infographics—especially in the world of marketing—have quietly become a go-to tool for content creators for a number of reasons. Not only are they able to convey a bevy of data—including complex facts and figures—they can do so while attaching meaning to them, while also being easily digestible by a wide range of content consumers. In short, infographics are an ideal vehicle for the content they’re delivering. What exactly constitutes an infographic? Chiefly, two things: information and graphics—hence the name! And while infographics can come in a wide array of colors, shapes, sizes and other variables, it’s easy to spot one when you see it. Most infographics also have a top-down approach to relaying data: the biggest concepts are visually broken down into refined data segments, each with pictures to illustrate the data being conveyed. Ideally, at the end of the infographic, a reader should have a thorough understanding of a concept, complete with the facts to back it up! Why use an infographic? There are a number of reasons to use an infographic as opposed to other traditional means of data conveyance, but these five reasons are generally doted on as the basis for any and all infographic use: 1. They can quickly break down complex topics because they focus on identifying the chief components of a larger concept. Giving readers the big picture and then explaining it little by little—with both facts and visuals—means offering up a concise understanding. 2. They are more visually captivating than blocks of text and will hold a reader’s attention more than text. People are visually stimulated—an infographic panders to this need for stimuli while delivering relevant data. 3. Infographics can be applied virtually anywhere, in any medium. Print media, digital content and even video can all make use of an infographic and its benefits, making it one of the only forms of marketing that can transcend media streams. 4. They’re cheap to create and largely effective for this cost! Between the time spent to source data and the time spent designing the infographic, the cost of creation is marginal and the resourcefulness of a single infographic is astounding! 5. Simply put: infographics are uncomplicated. There’s nothing fluffy or superfluous about them: they delivery information in a way that virtually anyone can understand—even children! It’s all of the above traits and more than have really paved the way for infographics to become a trusted tool for any marketer and today, infographics are used to great effect across all industries. Creating a good infographic Creating a good infographic means more than just having good data to share and some graphic design competency—it means being able to pair the two in a way that’s appealing on both levels to your target audience. Good infographic communications don’t just shape themselves: they’re guided by the hand of someone who has a clear understanding of how they’ll be purposed. If you’ve got data that could easily become an infographic, it’s in your best interest to consult with an AlphaGraphics expert about how you could be transforming that data into your next marketing vehicle! Read article →
December 18 / 2015

Update Trade Show Materials Before Your Next Convention

The winter season and heralding New Year are more than just precursors to a fresh start: for businesses big and small, they’re a signal that trade show season is right around the corner!   According to the Center for Exhibition Industry Research (CEIR), roughly 13,000 annual trade show events are held in North America, with more than 10,000 of these focused on the B2B market. Trade show season for most of these major B2B industries begins in the winter season and runs through early spring, meaning it’s tremendously important to start making sure your business is prepped and ready for any and all upcoming trade show events that are looming.   Focus on presentation   The number one thing to consider when assessing and updating your trade show materials is your booth. It doesn’t matter if you occupy a basic stall or if you’re a featured attraction at a convention: if your booth materials themselves aren’t up to par, you’re going to fall flat in the impression you make.   Your booth needs to be attractive, captivating, provoking of inquiry and, above all else, memorable. Remember: the goal at any trade show is to spread awareness about your products, company or brand, and your ability to do this is going to be dictated by the impression you leave on visitors. Consider these simple materials as you update and retool your booth’s image for maximum impression:   • Table runners are a great way to create cohesion at your booth. If your branding is projected outwards via table runners, you’re going to have a better chance at getting someone to step over and sit down, where you can engage them organically.   • Be they vinyl or mesh, big or small, trade show banners are a key component for your booth because they’re the biggest and most captivating tool in your marketing arsenal. If attendees can see your signage from afar, it’s going to draw them in closer for more information.   • Floor signs can come in all shapes and sizes, but they work to do the same thing: create a stand-out message that causes attendees to stop, read and inquire. A floor sign here and there is a good investment in your trade show efforts.   Far and above just having the right materials, it pays to have materials that are up to date, in good condition and tailored with your company’s branding. Cohesion is key and when done correctly, creates a powerful presentation that’s sure to stand out among the crowds.   Smart marketing materials   The second component to a successful trade show appearance—and an equally vital one—is having marketing materials that can be purposed to drive your exposure. This means having informative, heavily branded and attention-grabbing materials on hand, including:   • Business cards are always a necessity at a trade show—you’ll be giving them out and collecting them frequently. Make sure yours are up to date with current information and designed to stand out from the inevitable stack they’ll end up in.   • Brochures and pamphlets are going to give your prospects the information they need in a branded format that is indicative of your company. Make sure your handouts are speaking well of your brand with crisp designs, up-to-date information and clear contact information.   • Signup sheets are often overlooked, but deftly important in walking away with critical information. Getting attendees to, if nothing else, sign up to receive communications with you will keep the channel open.   • Freebies may seem like a waste of money to you, but they’re a marketing tool that keeps on giving after you’ve disseminated them. People love free stuff, which will bring them flocking to your booth, and what they take away will keep your company’s name and branding in front of them long after the show has ended.   There’s no end to the marketing materials that can play a vital role in turning your trade show visit into a success. Make sure you’re pinpointing the materials you need to fuel your brand exposure and get these items in order now, before trade show season is fully upon us. Getting everything updated, printed and in hand before you start setting up shop means being one step ahead of potential competitors who might not be as well-equipped to captivate attendees. Read article →
December 15 / 2015