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AlphaGraphics Announces Best Marketing Campaign Award

AlphaGraphics, Inc. announced today that Lynn Nelson and Phil Davis, Franchisee Owners of an AlphaGraphics Center in Lehi, Utah were awarded the 2017 Best Marketing Campaign for a Customer. Lynn and Phil and the team in Lehi partnered with Larada Sciences/Lice Clinics of America on a multi-channel campaign. Utilizing agOnline’s premium campaign tools, they worked with 35 participating clinics targeting a database of 4,622 school nurses.

Goals for the Campaign

  • Build awareness for LCA among school nurses
  • Drive revenue to participating clinics

Results of the Campaign

The personalized campaign ran from September 2016 to May 2017 and featured six emails, four landing pages, two postcards, a confirmation page, and a lead generation email. For each of six emails, with 35 locations participating, delivery rates achieved between 2,886 and 4,993 with open rates ranging between 7% and 17%, and click rates from 1.7% to 6.3%. The overall efforts of the Lehi team helped Larada Sciences achieve their campaign goals and drove new business to the clinics.

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About AlphaGraphics
AlphaGraphics, Inc. is a franchisor of locally owned and operated Business Centers offering a complete range of print, visual communications, and marketing products and solutions including: full-service digital, offset, and large format printing; design services; mailing services; one-to-one marketing solutions; promotional products; and web-to-print solutions. The franchise office of AlphaGraphics in Salt Lake City provides support for their Business Centers. Learn more at www.alphagraphics.com.

Posted by Connor Thill

Digital Marketing Manager at AlphaGraphics HQ in Salt Lake City, UT.