ACL, Bat Fest, Memorial Day, Cinco de Mayo, Eeyore’s Birthday, the Pecan Street Festival – there are plenty of festivals, holidays, and other special events gearing up throughout Austin and San Antonio. Is your organization ready to take advantage of such opportunities? If you’re planning to make a big splash on a big day, start by creating the necessary print marketing and signage to draw attention in your direction.
The first step in preparing for your company’s appearance at an upcoming event is to make sure your audience knows you’re going to be there – and to entice them to come and join you in the festivities. Direct mail postcards not only get the word out quickly and colorfully, but they can also include a special offer or coupon to be claimed at your booth. (You’ll also want to have plenty of free promotional swag, all stamped with your logo, to hand out to the general attendees.)
When your target audience shows up at the event, will they know how to find you? You can make sure of it by creating some large-format displays to catch their eye. Stand up signage and tabletop banners can project your logo and company colors in no uncertain terms, while additional stand ups can help point the way toward your booth or table.
Once you’re face-to-face with your audience, are you ready to take their information? Printed forms can help you collect whatever personal data you need to enter interested parties into your database as they sign up for special offers, subscriptions, service packages, product purchases, or membership information.
AlphaGraphics US371 is ready, willing and able to turn these and other event marketing pieces around for you, even on short notice. So don’t miss that next golden opportunity to promote your business in San Antonio or Austin. Contact us today!