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AlphaGraphics Cary - N.Raleigh

What Most Marketers Forget About Branding is Positioning

Too many marketers believe branding is about great visual, and a tag line. And it can be, but it won’t be something that is sustainable or differentiating in the long-run. Taking the time to go

Post-it note

The Power of a Post-it – the original “share button”

The Post-it is the right size for all those notations of things you MUST do and says “LOOK NOW!”

Furniture

Content Creation Alone is a Dead End

If you regularly develop content then you must consistently promote it. Develop a process to promote it and see your content really soar.

Printing, design, marketing, cary, raleigh, nc

Timing is Everything

Whether it’s that job opportunity, by chance meeting someone famous, or just catching the earlier commuter because you were there at the right moment, timing is everything. This holds true for content marketing and sales

Airport Parking Done Right

Park n Go Airport Parking Great Case Study of Filling a Gap

If you have not yet heard of Park n Go you will; only if they can get past your city’s and local airport’s old-guard protectionism, which is trying to stop them from setting up shop.

Content Close to Consumer

The Best Content Strategy is Closest to the Intended Audience

Traditionalist communicators tend to build their content strategy around placement in mass media. What I’ve noticed from website visit reports is that this strategy creates an immediate increase in site visitors that quickly disappears. This

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Communities, Tribes, Groups, = seminars, conferences, networking

Many people get confused and behave differently in the social space than they would at a “club” or association meeting or cocktail hour. Whenever I train executives on social media and social selling I try

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The POWER of PRINT

The POWER of PRINT

Is print dead? Can print really help me market my company? Can I get results if I send a printed piece? In my previous life as a teacher for over 30 years, I learned that

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A Successful Multi Media Campaign and Customer Facing Event

A Successful Multi Media Campaign and Customer Facing Event

In June, 2015 AlphaGraphics of Cary/No. Raleigh created a “Red Carpet Gala” Event focusing on our AG Signs division. Our goals were to: 1. Inform our customers about our new large format capability 2. Provide

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