The Best Content Strategy is Closest to the Intended Audience

Traditionalist communicators tend to build their content strategy around placement in mass media. What I’ve noticed from website visit reports is that this strategy creates an immediate increase in site visitors that quickly disappears. This

Communities, Tribes, Groups, = seminars, conferences, networking

Many people get confused and behave differently in the social space than they would at a “club” or association meeting or cocktail hour. Whenever I train executives on social media and social selling I try

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The POWER of PRINT

Is print dead? Can print really help me market my company? Can I get results if I send a printed piece? In my previous life as a teacher for over 30 years, I learned that

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A Successful Multi Media Campaign and Customer Facing Event

In June, 2015 AlphaGraphics of Cary/No. Raleigh created a “Red Carpet Gala” Event focusing on our AG Signs division. Our goals were to: 1. Inform our customers about our new large format capability 2. Provide

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