Alphagraphics blog

Category: Branding and Identity

Leading by Example: AlphaGraphics Optimized New Website

The old saying is, “practice what you preach.” It’s a good reminder to take your own advice and be mindful of the wisdom you’re dispensing to others. For all of us here at AlphaGraphics, it means paying attention to the marketing advice we give our customers—to make sure we’re helping them achieve new levels of success. In the ultimate gesture of taking our own advice, AlphaGraphics is pleased to announce our brand-new website! We’ve taken all of the advice, counsel, wisdom and disclaimers we’ve dispensed over the years to heart, building our brand-new web presence around the best practices we use to help our very own customers succeed. We invite you to take a look at https://www.alphagraphics.com/! What’s new? You might be wondering what we’ve done to our website to fully transform it into what you see today. The answer is, frankly, a lot! The AlphaGraphics team has gone right to the core, to give our website a complete makeover from the ground up. Here are a few of the highlights:
  • We’re fully SEO-optimized! Now, customers searching for a wide range of print, marketing and signage services will be directed to our new website, where they can easily explore our capabilities.
  • Our website now features responsive design, which enables customers to browse on any device with optimal results. From desktops to smartphones, tablets and beyond, we welcome customers across all modes of tech!
  • We’ve opened the lines of communication! Customers can now contact us directly through our website to get quotes and information about their unique print and marketing projects.
  • agOnline is now live through our website, which enables recurring customers to order materials and manage their print products remotely, from any location at any time. We’ve made collaborating with your local AlphaGraphics even easier!
These big changes are just the tip of the iceberg, too! Our revamped website also doubles down on visually-engaging graphics, seamless navigation, multimedia communication and more, to ensure our customers get the best experience when they visit us online. Practicing what we preach Above all, the new AlphaGraphics website plays a very important role when it comes to showcasing our brand’s confidence. Because we’ve put all of our own advice into action and built a new platform on the same advice we give our customers, we’re leading by example. When new and existing clients come to us seeking success, we can show them our website as a model for what we can do to assist them. We’ve taken brand confidence to a whole new level! If you’re already an AlphaGraphics customer, our website should come as no surprise to you—it’s the culmination of the marketing advice we’ve been doling out for years! If you’re new to AlphaGraphics or are looking for a print and marketing partner who can help you achieve success, look no further than our newly redesigned web presence. Explore https://www.alphagraphics.com/ today to see our complete website redesign for yourself and to experience the level of online sophistication and excellence we’re ready to offer you and your brand. Read article →

On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner! On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success. On-page SEO Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:
  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.
On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for. Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru. Off-page SEO Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:
  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.
Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become. With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online. Putting the two together On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer. When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining. Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online. Read article →

5 Ways Search Engine Marketing (SEM) Will Benefit Your Small Business

Let’s face it: small business marketing is done chiefly online these days. The Internet is its own ecosystem and learning to properly project your business’ brand within that ecosystem can lead to some amazing results—results that your newspaper ad or billboard could never even dream of achieving. As a small business owner you’ve probably heard a lot about Search Engine Optimization (SEO), but maybe not as much about Search Engine Marketing (SEM). And while they’re both important to master for your business to thrive online, SEM can be particularly beneficial to budding businesses when used appropriately. Let’s take a look at 5 ways SEM can positively boost your business’ abilities and why it makes sense to spend some time learning the ins and outs of marketing through Google directly with Pay-Per-Click (PPC) ads and other forms of direct advertisement. 1. Conversion tracking: Virtually everything having to do with SEM is measureable. Want to know how many people clicked on your ad? What time of day they clicked? Which of two ads was more popular? Thanks to quantifiable data, all of these questions and more can be answered. Not only does this give you insight into what works, it also allows you to change what doesn’t. And, at the end of the day, you can match up your investment to your sales conversions to see just how effective your SEM campaigns are. 2. Targeted advertising: Gone are the days of marketing to anyone who will give your ad a second glance! Thanks to SEM, targeting a specific audience is more viable than ever before. Get as granular as you need for a specific campaign or focus on a niche based on your message. The depth of control you have over an SEM campaign is astounding, which means you have the power to shape your marketing like never before. Target keywords, age, geographic location, gender, hobbies/interests and more to see if your message is reaching the right people. 3. Controlled advertising: Thanks to SEM, you’re the master of your own ad campaign. You can choose when your ad runs, what your budget is, which devices will see your ad, where your ad will run and more. This is extremely important for small businesses who need to make smart moves on a limited budget! Being able to tailor your campaign around your needs means control like never before over how your advertisement dollars are working for you. 4. Ongoing exposure: Even after your latest SEM campaign has run its course, you might still be reaping the benefits of your digital exposure. Thanks to cookies and sophisticated tracking technology, you can advertise to great effect on other platforms such as social media, with significant overlap! Users will keep seeing your ads wherever they go online, which helps boost exposure and keep the ball rolling on your marketing, even after you’ve pulled your PPC ad. Moreover, if no one clicks on your ads, you don’t pay, which means free advertising! 5. Instant exposure: Trying to shout your name out online is like shouting into the void—with so many other companies trying to do the same, you’re not likely to be heard unless you have a plan. SEM puts you front and center with your customers, to give you an opportunity to speak to them, without shouting at them. Most PPC ads are front-page on Google and targeted ads occupy prime real estate on other websites. Positioning your brand front and center means getting the best chance to appeal. As you plan your next online marketing campaign, look for SEM opportunities to maximize its effectiveness. When utilized appropriately, SEM could just be your small business’ secret weapon. Consult with an AlphaGraphics marketing professional today to learn how you can master search engine marketing! Read article →

The Importance of a Local Small Business Website

As a small business owner, you’ve got a lot of responsibilities on your plate. You have to run a business from all angles and make sure everything operates smoothly and efficiently to ensure the success of your investment. Every detail is important—especially those minor ones that are critical to your long-term success. Your small business website is one of these small, yet critical factors and unfortunately, is one that’s frequently overlooked by smaller establishments. Many owners often tell themselves that other tasks are more important than being a webmaster, or that having a website is unnecessary because they’re a local business with local customers. And while these excuses might make you feel better about not having a website for your business, they’re simply covering the fact that you need one. Visibility and presence When you want to find a local coffee shop or a place to grab a bite to eat nearby, how do you do it? If you’re like most people, it’ll take mere seconds to punch your request into your smartphone to get the answers you’re looking for. Not surprisingly, these answers are brought to you by Google and the Internet, where having a web presence is paramount. Visibility and presence are far and away the most important reasons to have a website for your small business. Showing up in local search results, having your data raked and delivered to customers searching for applicable establishments, and having a digital presence for information for your local customers means being seen in the digital age.
  • Search engine optimization (SEO) can catapult your visibility even further into the spotlight. Optimizing your website for location and keywords means showing up first when customers are searching for businesses like yours.
Better customer service Along with having great visibility online, your website is going to function as your automated customer service solution in a digital capacity. It’ll provide answers to customer questions, give people critical information about your establishment and will help them better understand what you have to offer them. A website is also a touchpoint for communication. If your customers have questions or concerns, they’re going to visit your website to voice them directly to you. Or, if you have communications that every customer needs to see, a website is the best way to get the word out for all to see. Communication is key in good business, which means a website is your best answer to the question of how to foster it.
  • Having business hours, contact information, address and location data, and more will all serve to make you and your business more accessible to searchers on the web.
Marketing and sales Alongside being a customer service tool, your website can also function as a marketing and sales tool. Use it to introduce promotions, generate leads or drive traffic—a website is a platform for all stages of marketing and sales, making it a core component in your business’ overall marketability. Your website can also be a medium for sales as well. Something as simple as offering digital gift cards for sale or selling advertisement space for other local business on your site can generate new revenue streams that add to your business’ success—even capturing leads that aren’t local to you!
  • Using signup forms for email or running promotions through your website can be a great way to build an email list, which means better marketing access for your future promotions, digital or otherwise.
Your digital face Today, the digital world is just as real as the physical one, which means your business needs to exist in both spaces to stay relevant and successful. Your brick and mortar shop is enough to drive foot traffic, but it’ll need a website to ensure the digital doors to your business stay open and thriving. If you don’t have a small business website already, it’s time to make it a priority. And, even if you do have a website, it might be worth reevaluating to ensure it’s giving you all of the critical benefits it should be. Consult with an AlphaGraphics digital marketing and web specialist today to learn how to best maximize your business’ website. Read article →
August 30 / 2016


Enhancing Your SEO Efforts with Strategic SEM Campaigns

When you get into the wide world of online marketing, the importance of SEO is constantly pressed upon you. Without a good grip on what search engine optimization is and how it works, you’re bound to fall down the rankings and lose valuable face time with customers as competitors continually rank over you. But, just as important as SEO is a less talked about acronym: SEM or search engine marketing.   Any good SEO effort is bolstered with a strategic SEM campaign and if you’re not privy to what SEM is and how it works, you might be losing valuable traction to those who understand that online marketing is a two-headed beast.   Understanding SEM   Whereas SEO is the on-page optimization of your website to help it list better for relevant searches, SEM is what you’re doing off-page to enhance your presence through Google and other search engines. In a more watered down sense, SEM is paid search advertising—usually pay per click (PPC)—that shows up in search engine page results (SERPs).   SEM is a modern, digital form of soliciting people at the point of inquiry. Think of it like a salesperson at your local hardware store: if you ask them a question, they’ll give you a response that directly addresses that question. Google and other search engines are your hardware store where you can ask questions and PPC ads are your way of giving customers the response they’re looking for.   Why is SEM important?   There are a number of reasons why SEM is an integral part of any good online marketing campaign and a complement to SEO practices. Take a look at just a few reasons:   - SEM can be tailored to fit your needs, whether you’re trying to funnel leads to your website or get the word out about a new product or service. Like any form of advertisement, you’re in control of the message.   - You can gauge the intent of your prospective customers and target demographic with SEM ads, based on what people are searching for and what SERPs your ads are displayed on.   - SEM ads float straight to the top of the pile on SERPs, which means even if you’re ranking poorly for some SEO keywords, you’ll still make the front page. This can also boost your SEO efforts in helping your target demographic to relate certain keywords with your business.   - There are millions of searches each day, most of which don’t apply to you or your website. Having SEM that’s targeted and tailored means a better chance of reaching that small group of searchers who are actually trying to find you.   - You can measure SEM efforts with tangible data! Any good marketer knows that results come from refined data and tailored approaches—having SEM data to give you these hard facts means a more measured approach to marketing yourself online.   Kick your SEM efforts into gear   If you’re not engaged in SEM practices or you’re still throwing ideas at the proverbial wall to see what sticks, perhaps it’s time to take a new approach to understanding and implementing SEM. Take a step back, consult with a marketing professional and make sure your approach and goals are defined. And, if you really want to make a splash on SERPs, let AlphaGraphics help you create a campaign that’s targeted at success. Read article →

Five Tips for Crafting Relevant, Engaging Marketing Messages

Any advertising professional will tell you that crafting an optimal message is about more than just stringing together some words or pictures and kicking a product out to the masses. More often than not even the best marketing messages fall flat, sometimes for the smallest of reasons, leaving entire marketing teams to head back to the drawing board.   If you’re a small business, creating relevant, engaging marketing messages might sound impossible as you don’t have an entire marketing department to fulfill your needs; it’s just you and your knowledge doing all of the work. But, while it might seem like an uphill battle, understand that being a small business doesn’t put you at any less of an advantage when it comes to understanding what goes into creating a good message.   Take a look at five things you can always fall back on when you’re brainstorming your next advertising campaign and why taking into account these five tips can pay off:   1 - Emphasize seasonal messages: You may or may not realize it, but the seasons have significant sway over the world of marketing and advertising. Certain products become available or emphasized during certain seasons; different tones and feelings are characterized by the time of year; and, most importantly, consumer mindsets shift with the seasons. Understanding and wielding seasonal power for the benefit of your marketing message is absolutely going to turn favor and give you a better chance at landing a message that’s effective.   2 - Evoke emotion: There’s nothing more ineffective than an advertising message that makes a person feel nothing! If someone feels nothing when they intake your message, they’ll have no motivation to act, meaning you’ve lost them right from the get-go. Instead, make sure your messages evoke some kind of emotion! Make a person laugh, pluck at their heartstrings or even make them angry—whatever it takes to provoke emotion and inspire action!   3 - Be transparent: We’ve all seen those advertisements that are too good to be true, that usually end up being a scam in the end, right? They’re not just annoying—they’re a great way to lose customers. People don’t like being tricked or taken advantage of: they prefer to be spoken to with a straightforward message and honestly. With this in mind, tailor your messages to be honest in their appeal—no asterisks with hidden messages or sneakily-worded jargon that tricks people. Your audience will appreciate transparency and know you for being honest, which will lead them to pay attention to what you have to say now and in the future. On the flip side of this, remember that it’s okay to talk things up and embellish a little—so long as the message is clearly understood and everyone has the same expectations!   4 - Showcase value: Benefits-driven content is the key here and it’s truly the cornerstone of any successful marketing message. People want to know what they’re getting and they need to fully appreciate the value of what you have to offer them. Whether you’re selling a product, advertising a service, offering a membership or creating awareness, the chief takeaway from your message for every customer should be the value.   5 - Talk the talk: Know how to talk to your customers! This can never be overstated. Knowing how to talk to your customers means knowing how to relate to them, which ultimately leads to better communication and a more engaged audience. This means using the right vocabulary, embracing the right values, speaking to the right “person,” showing the right images and communicating the right benefits. It may seem like a tall order, but if you know your audience and what it has to offer people, bridging the gap to create effective marketing messages becomes a whole lot easier than you might think.   Keep these five tips in mind the next time you’re sitting at a blank computer screen trying to come up with the next feel good marketing hit of the summer! Embracing as many of these tips as you can means raising the bar for your success when it comes to pushing out messaging that’s truly effective. Read article →

The Power of a Good Sign and How It Can Boost Your Business

When you think about the complexity of a business—from the physicality of the brand itself to the operational aspects that keep it running—it can be easy to overlook single components in favor of seeing the big picture. And while big picture prospects might be ideal to look at, it bodes well to remember that single business attributes can play a tremendous role in how that big picture is shaped.   Take business signage for example. Could a simple sign really be the chief driver of business, the identity of your brand or the selling point for potential customers? Absolutely! Take a look below at the power a good sign can wield and how having the right sign could allow your business access to this type of clout.   A few facts on signage   First things first: what’s the purpose of a sign? To bring in customers? To create brand awareness? To let potential customers know you exist?   If you said “all of the above,” you’re right: a good sign is a multipurpose tool that your business can and should use to its advantage. Take a look at some key pieces of data in regards to the different functions of a good sign, as compiled by signs.org:   - A good sign has been proven to attract up to 50 percent of a new startup’s initial customers. - Roughly 35 percent of customers report that seeing a sign has alerted them to the existence of a business without any prior knowledge of that company. - Customers living within five miles of your business will likely see your sign an average of 50-60x per month. - The impressions made by one sign are equivalent to 24 full-page newspaper advertisements made annually.   The remarkable statistics keep going. In the end, the message is this: a business with good signage is going to see impressive returns on their investment in that sign, whether it be in the form of quality advertising, cohesive branding or persuasive allure.   A case study in signage success   Statistics are all well and fine when it comes to proving a point, but what really convinces people is an example they can relate to. And, when it comes to making an example of signage that has dramatically impacted the growth and perception of a business, there’s absolutely no substitute for a closer look at the iconic Golden Arches of McDonalds.   No matter what country you travel to, what language you speak or what your understanding of the business world may be, everyone understands immediately what the Golden Arches mean: they stand for Big Macs, French fries, chicken nuggets, coffee and more—everything McDonalds is selling and everything their brand revolves around. Today, the Golden Arches are widely considered the most recognized brand symbol in the world.   What does having the biggest and best signage get you? In the case of McDonalds, the Golden Arches are responsible for pulling in more than $21 billion each year—more than the entire economy of Vermont! All in all, the value of the Golden Arches rings in at around $85 billion, making it more than just the most valuable fast food brand by a wide margin, but one of the most valuable brands regardless of industry!   Now, it’s fair to say that McDonalds has done a lot more than just put up Golden Arches to achieve the success that it has—but it is fair to say that the brand’s iconic sign is largely responsible for its continued notoriety. Think of it this way: would you pull into a drive through at an unmarked building if you were craving a hamburger or would you keep your eyes peeled for those Golden Arches?   Harnessing the power of good signage   Signs come in all shapes and sizes—what makes a good sign effective is its appeal to the customers you’re trying to garner. Make sure your sign speaks to your target audience, that it communicates your business’ values, that it’s proper and professional, and that it’s clearly recognized. Paying attention to your sign—even if it is only one part of your overall business—means setting a foundation for growth that can be traced back to good signage.   If you’re designing a new sign from scratch, take the time to get it right and put in the effort to make sure it’s a sign that you can be proud of. If you already have a sign proudly hanging over your entryway, go outside and take a look at it—would you shop at your store based solely on the signage? Evaluating this singular component of your brand could have ramifications that transform your business for the better. Read article →
September 15 / 2015

Help for Realtors: Using Marketing Tools to Generate More Offers

The real estate market, like any market, is governed by supply and demand. For a seller bringing their home to market, it’s all about creating demand for that unique home; for prospective homebuyers, it’s about having enough homes and enough variety to choose from. It’s simple economics.   What’s not so simple, however, is creating demand for singular components of the market: or, in layman’s terms, generating interest in a home as it relates to others on the market. If a home you’re trying to sell is put side by side with other, similar homes on the market, what’s going to make people choose it over another that might be just like it with a more flexible price point? It’s something that every realtor has to think about and overcome if they’re going to help their clients succeed.   Distinguishing a home starts with understanding the power of vertical marketing within the real estate niche and utilizing the right advertising mediums to generate better bids for potential buyers.   Multi-channel advertising to bolster your home’s image   How do people search for homes in today’s day and age? Most people head online to their favorite real estate hub. Some people still buy the paper for the classifieds section. Some people visit a real state office. No matter where they go to get information about available real estate one thing remains certain: if the information about a home isn’t accessible through the channel they’re visiting, they’re likely not going to know about that home.   This is what makes multi-channel real estate marketing so valuable to you as a realtor. By utilizing every vertical channel within the real estate market to leverage a home, you can target a wider audience, cast a wider net and reel in a buyer that’s going to pay the right price for the home you’re helping to sell.   But multi-channel marketing isn’t always easy and it takes the right tools and materials to not only reach everyone, but to entice people that you do reach. In short, the home you’re pitching needs to be appealing, accessible and worthwhile for anyone who might be interested.   Utilizing the right materials   Generating interest in a home in every available marketing channel comes down to having the right materials at your disposal and a message that prompts people to act. Take a look at a few of the modern marketing methods good realtors use to help boost the value of their clients’ properties:
  • Online advertisements: By utilizing geo-tagged keywords, buzzwords and appealing imagery, realtors can create targeted online ads that funnel online users to your home’s web listing.
  • Postcards: Postcards are by no means an antiquated form of advertising and are actually making a resurgence in the real estate marketing niche of all places! By coupling intriguing postcards and appealing messaging with targeted lists and every door direct mail (EDDM) campaigns, realtors are able to get the word out about your home to people who are actively looking to pull up roots and set them down elsewhere.
  • Email templates: A good email goes a long way when it comes to generating interest in your home, simply because an enticing email can open the door to all forms of interaction with your home’s online listing. Link it to the listing, hyperlink your phone number, enable email responders, etc.—these options and more will get people interacting with your listing so that you can field offers in real time.
The above materials and more are just basic examples of how a realtor who understands the marketing verticals of the real estate market can generate more interest and more offers in a home. And, the best part is that with each new, interested prospector you reach, you’ll be able to leverage another offer into the value of a home, driving the market price up, rather than settling as it goes down.   Generating better offers   It’s not enough to just get people interested in a home—you need to truly sell the value of that home if you’re going to hook a potential buyer at the right price. To this end, it’s important to understand the tools and materials can be utilized in the latter half of the selling process: when people are actively considering the home you’re selling versus other options on the market. Take a look at just a few simple ways to distinguish a home with the right materials:
  • Video tours: With a video tour in your repertoire of marketing materials, potential buyers won’t even have to leave their seats to see what a home has to offer. These tours can give people a basic glimpse into a home and generate excitement before a showing, to up the “wow” factor of the real thing when they finally come for an open house or walkthrough. It’s a nice primer that often lends to the value of the home, driving up the perceived and actual value.
  • Slideshows: The more you can show someone about a home before they visit, the more reasons they have to visit. Slideshows, like video tours, are a great way to give people a glimpse of the home before they visit. Giving people pictures of the interior and exterior can get them thinking and envisioning themselves in those areas and slowly, people get attached to these homes. All of this leads to concreteness when it comes to maintaining the home’s market price!
  • Restoration photos: If you’re pitching a home that has had work done, showing before and after pictures really ramps up the value. People like to see what they’re getting for their money and what better way to show them than what could have been! Whether it’s new moldings, restored floors, a finished basement or something else, giving people a true peek into the upgrades that have been made to a home can really cement the asking price at a higher level.
If you’re a realtor carving out a place in the marketplace, make sure you understand multi-channel marketing and the materials to execute it properly. Speak with an AlphaGraphics professional today about getting the superior, high quality materials you need to succeed at vertical real estate marketing! Read article →

What is Every Door Direct Mail (EDDM)?

If you’re a business owner without the million dollar advertising budget of a big company or are struggling to find a marketing niche that covers your investment with its ROI, it’s time to see what an EDDM campaign can do for you.   In the booming digital age of advertising, it’s easy to lose sight of advertising roots in favor of flashier online marketing options. With every email campaign we send, every AdWords account that’s opened and every mobile marketing hit that’s tracked, we lose more and more faith in the old standbys—especially direct mail.   A dying form of communication… or is it?   Direct mail advertising was once a staple of marketing because it was a surefire way to make sure thousands of people would all venture out to their mailboxes and see your message, plain as day. But, as time has gone on and the direct mail market saturated, junk mail became the scourge of mailboxes everywhere and soon, it was nearly impossible for anyone to distinguish what was junk and what was worthwhile.   In the wake of the booming junk mail era, people started to rely less on their physical mail and more on their email and over time, email has slowly taken the place of snail mail for many people. The only problem with this is that the junk mail has also migrated and today, it’s nearly impossible to keep your inbox free of spam—including advertisements you may want to see!   All of this is a roundabout way of saying that people are paying less and less attention to their email these days and as an effect, email campaigns are on the decline. It’s just too easy for someone to hit “delete” and in fact, this often happens to expensive marketing campaigns.   But let’s take a step back for a moment and look at the big picture: if it’s so easy for people to flag emails or delete them on sight, how is a marketer supposed to succeed when it comes to direct mail? The answer might surprise you.   Going back to your roots   With such a market saturation of email, smart marketing professionals have begun to look for ways to revive traditional direct marketing, the result is Every Door Direct Mail (EDDM). And the pioneer of such a brilliant direct mail comeback? The United States Postal Service, of course!   Think about it: it costs fractions of a cent for spammers to send out email after email, flooding the inboxes of unsuspecting victims—email spam is truly the lowest cost solution to disseminating junk mail. So why would a spammer pay to produce and distribute snail mail for several times that cost? They wouldn’t, which leaves a safe niche for quality advertisers to fill when it comes to direct mail.   Every Door Direct Mail   EDDM works like this: advertisers go online and block sections of neighborhoods, subdivisions, towns, cities or counties that they want to target with their next direct mail advertising campaign. This data is fed into the U.S. Postal System and assigned to various mail carriers. Using materials generated by an advertiser, specifically for this specialized EDDM campaign, postal workers will deliver direct mail along with the usual mail, thus blanketing specific areas with quality advertising!   EDDM is so simple that it is genius and it’s gaining the favor of more and more smart marketers out there. From local businesses looking to spread the word about their commerce, to larger companies that want to bolster business in targeted areas, EDDM is driving traffic like no other direct mail campaigns—and it’s rapidly being touted over email campaigns that are losing ground to spammers. And, as experts in the budding advertising niche of EDDM, AlphaGraphics is here to help you create one success after another, one piece of direct mail at a time. Read article →