Alphagraphics blog

Category: Entrepreneurial marketing

The Importance of a Local Small Business Website

As a small business owner, you’ve got a lot of responsibilities on your plate. You have to run a business from all angles and make sure everything operates smoothly and efficiently to ensure the success of your investment. Every detail is important—especially those minor ones that are critical to your long-term success. Your small business website is one of these small, yet critical factors and unfortunately, is one that’s frequently overlooked by smaller establishments. Many owners often tell themselves that other tasks are more important than being a webmaster, or that having a website is unnecessary because they’re a local business with local customers. And while these excuses might make you feel better about not having a website for your business, they’re simply covering the fact that you need one. Visibility and presence When you want to find a local coffee shop or a place to grab a bite to eat nearby, how do you do it? If you’re like most people, it’ll take mere seconds to punch your request into your smartphone to get the answers you’re looking for. Not surprisingly, these answers are brought to you by Google and the Internet, where having a web presence is paramount. Visibility and presence are far and away the most important reasons to have a website for your small business. Showing up in local search results, having your data raked and delivered to customers searching for applicable establishments, and having a digital presence for information for your local customers means being seen in the digital age.
  • Search engine optimization (SEO) can catapult your visibility even further into the spotlight. Optimizing your website for location and keywords means showing up first when customers are searching for businesses like yours.
Better customer service Along with having great visibility online, your website is going to function as your automated customer service solution in a digital capacity. It’ll provide answers to customer questions, give people critical information about your establishment and will help them better understand what you have to offer them. A website is also a touchpoint for communication. If your customers have questions or concerns, they’re going to visit your website to voice them directly to you. Or, if you have communications that every customer needs to see, a website is the best way to get the word out for all to see. Communication is key in good business, which means a website is your best answer to the question of how to foster it.
  • Having business hours, contact information, address and location data, and more will all serve to make you and your business more accessible to searchers on the web.
Marketing and sales Alongside being a customer service tool, your website can also function as a marketing and sales tool. Use it to introduce promotions, generate leads or drive traffic—a website is a platform for all stages of marketing and sales, making it a core component in your business’ overall marketability. Your website can also be a medium for sales as well. Something as simple as offering digital gift cards for sale or selling advertisement space for other local business on your site can generate new revenue streams that add to your business’ success—even capturing leads that aren’t local to you!
  • Using signup forms for email or running promotions through your website can be a great way to build an email list, which means better marketing access for your future promotions, digital or otherwise.
Your digital face Today, the digital world is just as real as the physical one, which means your business needs to exist in both spaces to stay relevant and successful. Your brick and mortar shop is enough to drive foot traffic, but it’ll need a website to ensure the digital doors to your business stay open and thriving. If you don’t have a small business website already, it’s time to make it a priority. And, even if you do have a website, it might be worth reevaluating to ensure it’s giving you all of the critical benefits it should be. Consult with an AlphaGraphics digital marketing and web specialist today to learn how to best maximize your business’ website. Read article →
August 30 / 2016

Eight AlphaGraphics Centers Celebrate 25th-Year Milestone

AlphaGraphics is pleased to announce that eight AlphaGraphics franchise centers are celebrating their 25th anniversary this year. In addition to the eight, another 22 franchisees have been in business with AlphaGraphics for more than 20 years. (more…) Read article →

Every Door Direct Mail – Reaching Neighborhood Customers

A new pizzeria in Chicago had over 400 people show up to its grand opening event – a continuous line out the door from open to close! Even more amazing, the pizzeria only used direct mail, sending out 10,000 attractive flyer advertisements that gave the event information and highlighted a Kindle giveaway. How did the pizzeria achieve such amazing results in such a competitive market and on a very small budget? Simple, they combined the right message, the right offer and the right distribution channel – a new USPS program called Every Door Direct Mail that is aimed to reach neighbors in a very effective and low cost way. (more…) Read article →

The Continual Rise of the QR Code

Think for a moment if you will, when was the last time you walked down the street, and didn’t have your cell phone with you? If you are anything like me, there a couple of things that I always make sure I have prior to heading out, whether heading into the office, to meetings, or simply out and about in my free-time.

Wallet?             Check. Keys?               Check. Cell Phone?      Check.

As cellular phones have evolved over the years, whether in size, morphing from large brick like objects, to what is essentially a miniature computer that fits into your pocket, so too have they opened up the almost endless possibilities as to what they can actually do, (more…)

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The Key Components of a Successful Marketing Campaign

Targeting: Your Audience Your product or service is most likely going to be purchased or used by a definable audience with characteristics that make them more likely to purchase or use your products or services. Identifying exactly what these characteristics are, seeking new leads that match these characteristics and performing some basic research will help you determine how to engage these users and persuade them to become customers. You can even “reverse engineer” user characteristics from a list of existing customers. (more…) Read article →

Beating the Odds

"Doing business without advertising is similar to winking at a girl in the dark. You know what you are doing, but nobody else does." - Steuart Henderson Britt

We have all heard the saying that “small businesses are the engine to the American economy.” I do agree with this statement, however, as an entrepreneur looking at starting a new venture, there are some intimidating stats staring you in the face. For example, a few of the failure rates for new startups are: (more…) Read article →