Alphagraphics blog

Category: Growth

Print Rules the Local Marketing Domain

Marketing for small businesses is all about getting to know your local customer base. The flower shop with a 20-mile delivery radius or the bike shop that offers service to customers throughout the surrounding 10-mile areas—these are examples of businesses that have a finite customer base. Being able to recognize and appeal to that customer base is the secret to marketing success, and print marketing could play a huge role in that success. While it’s more important than ever for local businesses to optimize their online presence, there’s also tremendous advantage of presenting a physical reminder of your existence within a particular service area. Sending out EDDM postcards or handing out brochures at a community event can have a profoundly more impactful effect than emails or social media posts. With print comes presence The physicality of print marketing collateral is its biggest asset. When you hand a potential customer a business card or tack up a flyer at your local coffee shop, you’re making a statement that’s real, in more ways than one. And, when you operate a business that exists in the real world—in a local community with a defined presence—representing your physicality with print collateral is doubly effective. To make an even more impactful statement with print marketing, local businesses can even take a stance in their communities. Passing out handouts at a local festival or canvassing local businesses with brochures are ways to reinforce your presence in a physical way. Print is personable One of the biggest problems with digital marketing is how impersonal it can be. Even an email addressed to you pales in comparison to a piece of general print collateral that’s physically handed to you by a person. And, when you consider the many finishes, paper stocks and embossing options of print materials, it becomes very easy to create character with print. Any sales rep will tell you that being able to put a physical piece of paper in the hands of a prospective customer is the very best way to make a first impression. For local small businesses, this is an easy, lasting way to introduce your business and your brand to the finite number of patrons who may indulge you. The accessibility of print Finally, print is supremely accessible for brick-and-mortar businesses—not only in how it’s made, but also in how it’s deployed. You can print a banner or window signage and put it up for all to see, all without collecting a single email address or soliciting a single person. There’s a very passive philosophy to print marketing that benefits local businesses by creating exposure without the pressure of a direct solicitation. And when it comes to obtaining print marketing, there are few barriers to overcome. Print is affordable, making it easy for virtually any small business to budget. It’s also versatile—from large print signage to small handouts, business cards to brochures and beyond. And, of course, if there’s an AlphaGraphics near you, print is also incredibly easy to customize. With design and print professionals on staff, we can help you create the print collateral you need to help your local small business flourish. Stop in today or get in touch with your local AlphaGraphics to learn more about the power of print marketing for local small businesses. Read article →

Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is just a single facet of print marketing today! Billions of business cards and mail advertisements are printed and distributed annually in the United States, and for good reason: customers still like their paper and are more likely to act on it compared to many forms of digital marketing. This isn’t the only reason print marketing is surging, either. The efficiency of print While businesses often feel pressure to go digital in various aspects, modern advances in printing technology have made physical printing more efficient than in the past. Companies can request small numbers of prints on-demand and still have it be cost-efficient. Previously, mass offset printing required a much larger quantity of materials to be printed in order for the printing to be worth the cost, due to the higher set-up costs. Digital printing also allows materials to be produced at a local level, providing advertisers with their materials to distribute much quicker. The return on investment of on-demand printing Printing small projects on-demand—such as promotional materials—is made possible with digital printing. Companies receive a printing order (usually in smaller numbers) and print them as the order is received and processed. The costs with on-demand printing are much smaller for smaller orders due to the set-up costs associated with offset printing methods. Various promotional materials can be produced cheap thanks to digital printing. Materials for key chains and pens can be printed in an affordable, quick manner for trade shows. Mailed advertisements with coupon codes are also commonly produced, as customers are more likely to interact with them compared to an email advertisement. Signs that you see at many stores, including banners and various promotional signs, are often printed through digital printing. All of these examples illustrate the benefit of physical over digital—in cost, tangibility and value. Being able to affordably print a product that can be touched and seen in the real world is equating to a higher return on investment for many businesses in today’s crowded digital marketplace. Versatility is always in-demand Digital marketing has its limits. Pop-up ads can only be so effective and email marketing is often hit or miss. Where these mediums may fail, the versatility of print marketing often succeeds. This makes it an extremely viable complement to digital advertising. Printing packaging for products or branding merchandise for promotions is an undeniable way to improve your marketing capabilities. People may click out of your brand’s pop-ups or delete its emails, but they’re bound to notice packaging or take note of the branded swag you give them. Why? Because these items are tangible and real—more than just pixels that lack form and function. In this way, a wide number of products can be physically printed and successfully used as marketing collateral. From apparel to banners, promo materials to packaging, vehicle signage to brochures and beyond, there’s virtually no limit to the versatility of print products. If you’re looking for ways to ramp-up your advertising and marketing, it may be time to go back to basics. In a digital world, print marketing is thriving once again. See for yourself how print collateral can complement your digital advertising and consult with an AlphaGraphics marketing specialist today. Read article →

6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you won’t be a local business for long! MarketingMarketing locally is much different from marketing nationally or indiscriminately. For one, your geographic focus is smaller, which means your pool of potential customers is more defined. This has pros and cons alike: you’re able to make more of an impression with more of an opportunity, however your chances for success are limited. In other words, marketing right the first time is imperative. Take a look at 6 tips on how to market effectively to your local region and how AlphaGraphics can help better position you for local success: 1. Speak to people: National advertisers are so big that there’s no expectation for them to know your name. Local advertisers, however, are dealing with their own local communities—which means you better be addressing your neighbor by name! In cases of direct mail solicitations or targeted local advertising, AlphaGraphics can help you leverage variable data printing to ensure your local customers are being addressed by name. 2. Print local: Local business begets local customers in a wide range of different capacities. By partnering with your local AlphaGraphics for print products, you’re keeping your local economy thriving and showing your potential customers you’re invested in your community. Likewise, you’ll be forming a network of local businesses that support one another. 3. Local SEO: More than just print products, AlphaGraphics also offers digital marketing and design services. Building your website through AlphaGraphics also means getting local SEO expertise to help boost your profile within your service area. Through local SEO, you’ll get better online exposure when applicable customers search for you, driving business to your storefront organically. 4. Banners and large-print: Nothing stands out quite like a banner or window sign. Foot traffic is higher in local areas because the people who live there tend to walk where possible. Having large signage for these pedestrians helps to market your business to passersby. AlphaGraphics can also help you design large-format signage befitting to your unique needs, to attract local business. 5. Business cards: If you’re an engaged member of your community, networking is probably a big part of your life. And, the king of networking resources is the time-tested business card. Having a beautiful, informative business card that you can hand off to another local business member could mean the difference between your next sale or partnership. AlphaGraphics is here to help you create business cards that legitimize your business in the eyes of your networking community. 6. Quick-print, on-demand: Marketing opportunities can come from anywhere. Maybe you’re sponsoring the local softball team? Hosting a blood drive with the local Red Cross? Contributing to a local 5k fun run? No matter the opportunity, a local AlphaGraphics can provide a wide range of print products to ensure you’re fully capitalizing on that opportunity. From flyers to apparel, large-format signage to promotional items and beyond, we help your business get the word out locally. Make sure you’re giving your local business the best shot at success by partnering with your local AlphaGraphics. We’ll help you get the print products you need, so you can continue doing what you do best: serving the local customers responsible for your success. Read article →

Simple Marketing Automation Will Save You Time in 2017

Automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline their automation will be able to save money, conserve resources and innovate on a better scale than those that don’t. It’s important to start thinking now about how you can start automating different facets of your business. Perhaps the easiest place to start investigating automation is through marketing. There exists a number of relatively simple tools for marketing automation that allow business owners to get a feel for the process and to instantly improve their day-to-day capabilities. Let’s take a look at a few automation tips and tricks across different marketing mediums! Email automation Chances are, your business sends emails regularly—be it a newsletter, sales email, receipt of purchase or something else. If you’re still manually sending emails, this is the first place you should think about automating. Email platforms like MailChimp, Constant Contact and others come equipped with automation scripts built in, allowing you to cut down on the effort you put into sending an email. For example, it’s possible to create a month’s worth of emails ahead of time, schedule them all and automate their dissemination throughout the month. For a more advanced automation example, consider the possibility of using variable data in emails. You can set up triggers that automatically take a customer’s name from a form submission, insert it into an email and then send that email—all without you ever having to touch it! Social media automation Businesses that can succeed on social media are businesses with brands that flourish. If you’re putting in a ton of time on social media but seeing very little in the way of returns, it’s a sign that automation might be in order. Use platforms like HootSuite or TweetDeck to schedule social posts throughout the month, so you’re not spending countless hours per day investigating newsfeeds. Through these platforms, it’s also possible to investigate what time of day your posts are best sent and what type of response or reaction they’re getting. To take things up a notch, consider using a program like IFTTT (If This, Then That) in conjunction with your social posts. This program allows you to create “recipes” for your social channels—for example, “if someone posts a picture to your Facebook wall, download that picture automatically.” Print marketing automation If you use business cards, flyers or letterhead, the opportunity for print marketing automation is within your grasp! Consider working with AlphaGraphics to open your own agOnline web-to-print portal. A print portal will allow you to automate the order and re-order of these essential products, among other printed collateral. It’s a quick, efficient, effortless way to keep your tasks in line, while maintaining a hands-off approach. Seek out automation! The above are just a few examples of how you can automate in 2017 with relative ease. Make no mistake—this is just the tip of the automation iceberg! Once you become comfortable with basic automation, start looking for other ways to streamline your various marketing prospects. Then, start investigating automation in other aspects of your business. The secret to automation is experimentation and you’ll never know if something works unless you try it! Read article →

On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner! On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success. On-page SEO Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:
  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.
On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for. Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru. Off-page SEO Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:
  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.
Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become. With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online. Putting the two together On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer. When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining. Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online. Read article →

5 Ways Good Customer Service is a Game-Changer for Your Brand

It’s something that’s been drilled into your head since your very first job: “always treat the customer with the utmost respect.” Offering quality customer service is a core tenant of most business’, and for good reason. The difference between good customer service and poor customer service can mean the difference between a sale and a lost conversion. And, more importantly, it can make or break your brand’s reputation. Just how important is the idea of good customer service? Let’s take a look at 5 game-changing scenarios where customer service plays an integral role in how your brand succeeds or fails: 1. Reputation:  Customer service is so important in terms of brand reputation that there are entire digital platforms dedicated to it! From Yelp reviews to Google recommendations, there’s no shortage of metric for evaluating customer service. Not coincidentally, this is also where new and prospective followers of your brand are going to look first. If your customer service is praised, it’s a good chance you’ll gain a positive reputation. 2. Trustworthiness:  People trust those who are nice to them. If you foster a quality relationship with your customers by providing exceptional service, they’ll trust you in other ways—including for recommendations or advice. This opens the door for healthy sales, repeat customers, meaningful interactions and sustainable business. No one is going to do business with someone they can’t trust! 3. Value:  Showcasing a high level of customer service means building the value of your brand and any products it offers. If your products are priced higher than a competitor, for example, you need to instill value in your offerings to help people equate your higher price to a great value to them. Superior customer service is a premier way to do this. If your competitors are cheaper but don’t follow your lead for customer service, their product is going to be diminished by comparison. 4. Brand advocacy:  Have you ever heard the phrase, “…and they’ll tell two more?” It’s in reference to having a positive experience with something. It holds true for great customer service, as well. If your customers receive superior treatment when interacting with your brand, they’ll tell people. When those people have that same experience, they’ll tell people. The domino effect keeps on toppling and, as each person tells two people, your brand advocates grow exponentially. 5. Employee accountability:  Encouraging your staff to offer “above and beyond” customer service creates a level of accountability within your business and helps each team member thrive. If an employee goes the extra mile, recognize their efforts and help them own that interaction. If someone is slacking or not putting in the effort, work with them one on one to help them feel more invested in their interactions. Building a culture of superior customer service means having a team that enjoys doing what they do. Exceptional customer service shows itself in many ways. It could be taking a few extra minutes to help a customer resolve their unique problem. It might mean greeting a regular client with a smile and a friendly conversation. Or, it could mean rising to the occasion to provide a solution that earns the business of an upset customer. Whatever form it takes, however, great customer service equates to all of the above benefits and beyond. Read article →

5 Ways Search Engine Marketing (SEM) Will Benefit Your Small Business

Let’s face it: small business marketing is done chiefly online these days. The Internet is its own ecosystem and learning to properly project your business’ brand within that ecosystem can lead to some amazing results—results that your newspaper ad or billboard could never even dream of achieving. As a small business owner you’ve probably heard a lot about Search Engine Optimization (SEO), but maybe not as much about Search Engine Marketing (SEM). And while they’re both important to master for your business to thrive online, SEM can be particularly beneficial to budding businesses when used appropriately. Let’s take a look at 5 ways SEM can positively boost your business’ abilities and why it makes sense to spend some time learning the ins and outs of marketing through Google directly with Pay-Per-Click (PPC) ads and other forms of direct advertisement. 1. Conversion tracking: Virtually everything having to do with SEM is measureable. Want to know how many people clicked on your ad? What time of day they clicked? Which of two ads was more popular? Thanks to quantifiable data, all of these questions and more can be answered. Not only does this give you insight into what works, it also allows you to change what doesn’t. And, at the end of the day, you can match up your investment to your sales conversions to see just how effective your SEM campaigns are. 2. Targeted advertising: Gone are the days of marketing to anyone who will give your ad a second glance! Thanks to SEM, targeting a specific audience is more viable than ever before. Get as granular as you need for a specific campaign or focus on a niche based on your message. The depth of control you have over an SEM campaign is astounding, which means you have the power to shape your marketing like never before. Target keywords, age, geographic location, gender, hobbies/interests and more to see if your message is reaching the right people. 3. Controlled advertising: Thanks to SEM, you’re the master of your own ad campaign. You can choose when your ad runs, what your budget is, which devices will see your ad, where your ad will run and more. This is extremely important for small businesses who need to make smart moves on a limited budget! Being able to tailor your campaign around your needs means control like never before over how your advertisement dollars are working for you. 4. Ongoing exposure: Even after your latest SEM campaign has run its course, you might still be reaping the benefits of your digital exposure. Thanks to cookies and sophisticated tracking technology, you can advertise to great effect on other platforms such as social media, with significant overlap! Users will keep seeing your ads wherever they go online, which helps boost exposure and keep the ball rolling on your marketing, even after you’ve pulled your PPC ad. Moreover, if no one clicks on your ads, you don’t pay, which means free advertising! 5. Instant exposure: Trying to shout your name out online is like shouting into the void—with so many other companies trying to do the same, you’re not likely to be heard unless you have a plan. SEM puts you front and center with your customers, to give you an opportunity to speak to them, without shouting at them. Most PPC ads are front-page on Google and targeted ads occupy prime real estate on other websites. Positioning your brand front and center means getting the best chance to appeal. As you plan your next online marketing campaign, look for SEM opportunities to maximize its effectiveness. When utilized appropriately, SEM could just be your small business’ secret weapon. Consult with an AlphaGraphics marketing professional today to learn how you can master search engine marketing! Read article →

Update Trade Show Materials Before Your Next Convention

The winter season and heralding New Year are more than just precursors to a fresh start: for businesses big and small, they’re a signal that trade show season is right around the corner!   According to the Center for Exhibition Industry Research (CEIR), roughly 13,000 annual trade show events are held in North America, with more than 10,000 of these focused on the B2B market. Trade show season for most of these major B2B industries begins in the winter season and runs through early spring, meaning it’s tremendously important to start making sure your business is prepped and ready for any and all upcoming trade show events that are looming.   Focus on presentation   The number one thing to consider when assessing and updating your trade show materials is your booth. It doesn’t matter if you occupy a basic stall or if you’re a featured attraction at a convention: if your booth materials themselves aren’t up to par, you’re going to fall flat in the impression you make.   Your booth needs to be attractive, captivating, provoking of inquiry and, above all else, memorable. Remember: the goal at any trade show is to spread awareness about your products, company or brand, and your ability to do this is going to be dictated by the impression you leave on visitors. Consider these simple materials as you update and retool your booth’s image for maximum impression:   • Table runners are a great way to create cohesion at your booth. If your branding is projected outwards via table runners, you’re going to have a better chance at getting someone to step over and sit down, where you can engage them organically.   • Be they vinyl or mesh, big or small, trade show banners are a key component for your booth because they’re the biggest and most captivating tool in your marketing arsenal. If attendees can see your signage from afar, it’s going to draw them in closer for more information.   • Floor signs can come in all shapes and sizes, but they work to do the same thing: create a stand-out message that causes attendees to stop, read and inquire. A floor sign here and there is a good investment in your trade show efforts.   Far and above just having the right materials, it pays to have materials that are up to date, in good condition and tailored with your company’s branding. Cohesion is key and when done correctly, creates a powerful presentation that’s sure to stand out among the crowds.   Smart marketing materials   The second component to a successful trade show appearance—and an equally vital one—is having marketing materials that can be purposed to drive your exposure. This means having informative, heavily branded and attention-grabbing materials on hand, including:   • Business cards are always a necessity at a trade show—you’ll be giving them out and collecting them frequently. Make sure yours are up to date with current information and designed to stand out from the inevitable stack they’ll end up in.   • Brochures and pamphlets are going to give your prospects the information they need in a branded format that is indicative of your company. Make sure your handouts are speaking well of your brand with crisp designs, up-to-date information and clear contact information.   • Signup sheets are often overlooked, but deftly important in walking away with critical information. Getting attendees to, if nothing else, sign up to receive communications with you will keep the channel open.   • Freebies may seem like a waste of money to you, but they’re a marketing tool that keeps on giving after you’ve disseminated them. People love free stuff, which will bring them flocking to your booth, and what they take away will keep your company’s name and branding in front of them long after the show has ended.   There’s no end to the marketing materials that can play a vital role in turning your trade show visit into a success. Make sure you’re pinpointing the materials you need to fuel your brand exposure and get these items in order now, before trade show season is fully upon us. Getting everything updated, printed and in hand before you start setting up shop means being one step ahead of potential competitors who might not be as well-equipped to captivate attendees. Read article →
December 15 / 2015

Budgeting Your Print and Signage Needs for the Year Ahead

The secret to running a good business is planning and organization. When you’re able to plan ahead and organize your approach to the future, it bodes well for your ability to keep things running smoothly on all fronts—especially when it comes to budgeting.   With the end of the fiscal year in our sights, now is the prime time to start budgeting for 2016 and that means taking a good, long, hard look at the expenses you’re going to be faced with over the next year and taking the time to allocate funds to all of the essential components of your business. Perhaps the most important of these allocations is the money you’ll be dedicating to your marketing and branding budget.   Planning for marketing perfection   Marketing your small business shouldn’t be a fly by night approach—it needs to be something that’s well thought out and planned with specificities in mind. Budgeting and planning in advance of the upcoming year’s marketing and branding efforts is a first step in the right direction so that you’re not slinging money you don’t really have at half baked marketing ideas.   Now, it may be hard to sit down and plan out multiple campaigns a year in advance or figure out exactly how much you’re going to have to set aside to accomplish the marketing you want to in the coming year, which is why it behooves every small business owner to consult with an expert when setting up their budget.   At AlphaGraphics, we enjoy sitting down with small business owners during the early stages of budgeting, because it allows us to help our clients grow positively over the course of the coming year. In knowing your wants, needs, goals, budget and ideas, we can help you create an airtight marketing plan for the future, complete with pricing and timelines that will keep you out of the black when you’re reviewing your expenses this same time next year!   Inventory, plan and promote   Print materials and signage are going to be core components of any marketing campaign you undertake and thankfully, these components are easy to price out and quote—even a year in advance. This is why, at a minimum, it’s a great idea for you to consider the physicality’s of your marketing platform and get your ducks in a row when planning for 2016.   Where do you start? Easy! Start with what you have! Take a look at your signage inventory, your collection of printed products from the previous year and anything else you may have invested in during prior months and see if these things can be reused or repurposed for campaigns in the future. Qualifying your inventory is going to cut down on costs—even if it’s just reusing a sale sign from a past event or digging into your stock of fliers and handouts.   Once you know what you have, figure out what you need. Again, this is where an AlphaGraphics marketing professional can come in and help you to get a better handle on the future of your marketing endeavors. Whether it’s printed fliers, direct mail, promotional materials, business cards, brochures or anything else, realizing your needs during the initial planning process is going to keep you within your budget and eliminate superfluous costs that can creep up on the unplanned marketer.   Finally, once you know what you have and what you need, you’ll need to set the ball rolling on these items. Break down your marketing campaigns and attach dollar values to these things throughout the year; break down different print and sign products so you have itemized budgets; lock in pricing wherever possible to eliminate flux in your budget—all of these things and more will help you enter the new year with a better handle on what your marketing efforts and funds look like on paper.   Plan ahead and reap the rewards   When you’re running a business, it’s hard to set anything on autopilot. Luckily, if you’re proactive in your planning and take the time to sit down to look at what you’ll need in the future, you can cement a few variables early on—namely your marketing for the upcoming year and the funds you’ll need to set them in motion.   Give your local AlphaGraphics center a call today to learn more about how we can help you take the reigns of your marketing plan for 2016 and what we can do to make this all-important part of your business just a little bit easier in the coming year! Read article →
November 23 / 2015

Boost Your Ecommerce Sales with Traditional Print Materials and Signage

The world between traditional commerce and Ecommerce is filled with blurred lines. Conceptually, the two share many similarities that make them one in the same, but the obvious mediums by which they operate could not be more different. Simply put: in theory, they’re the same but in practice, they’re different.   One key to succeeding in today’s world of rapidly growing and evolving Ecommerce is drawing inspiration and ideas from the proven practices of traditional commerce. When it comes to marketing and sales, this means learning from experience by looking at things that have worked well in the past and avoiding the common mistakes made by so many.   Many people think the game has changed in regards to marketing an Ecommerce versus a traditional brick and mortar store—but it really hasn’t: it has just expanded. Email and direct mail are one in the same; popup ads and fliers are cut from the same cloth; referral links and landing pages are akin to canvasing and customized offers. The trick to succeeding in Ecommerce marketing isn’t thinking of new marketing as different, but rather in adapting old marketing concepts to new, modern media!   All of this is a simple way of saying that materials like print products and signage are too often overlooked by Ecommerce marketers, when in reality, they should be a cornerstone of any marketing campaign, digital or otherwise!   Making the jump from real-world to digital   Even though your Ecommerce marketing is delivered digitally, your customers are still a part of the real world, which means you’re going to need ways to bridge the gap between online and offline. Traditional print materials and physical signage are one answer to building this bridge.   Whether it’s a brand name, a web address, a product or something else altogether, printed materials and coordinated signage are two footholds in the physical world that will induce your potential customers and target demographic online, to learn more about what they’re seeing offline. Think about it—when you see an interesting brand, product or subject, what’s the first thing you do? Chances are, you look it up on the Internet.   Having the right print materials in the physical world is going to jumpstart your Ecommerce in ways digital campaigns can’t match. While online, you can hide popups, ignore links and navigate away from referrals but in the real world, you can’t ignore a physical sign that’s right in front of you!   Crafting a real-world, Ecommerce campaign   The beauty in using physical printed materials and signage for an Ecommerce campaign is that it’s more of a soft sell. Generally, popups and email spam that people associate with digital advertising and Ecommerce marketing have a bad reputation for being invasive and a hard sell. The perception of a soft sell, as might be perceived with a simple print product—will be a welcome change that can actually encourage people to visit your Ecommerce site, rather than flee from it!   Like any real-world campaign, crafting a successful physical campaign for Ecommerce takes planning and the right materials. Whether you’re trying to drive people to a landing page, promote a specific product, increase memberships or just build brand awareness, it takes refined marketing materials and a coordinated plan to funnel action into the form you want it to take.   At AlphaGraphics, we understand the synergy between offline print products and signage and the world of Ecommerce marketing. Stop by your local AlphaGraphics today to learn more about how a few traditional materials and a proven approach can elevate your Ecommerce marketing strategy to an entirely new plane in the coming year! Read article →
November 11 / 2015
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