Alphagraphics blog

Category: Marketing Strategy

Leading by Example: AlphaGraphics Optimized New Website

The old saying is, “practice what you preach.” It’s a good reminder to take your own advice and be mindful of the wisdom you’re dispensing to others. For all of us here at AlphaGraphics, it means paying attention to the marketing advice we give our customers—to make sure we’re helping them achieve new levels of success. In the ultimate gesture of taking our own advice, AlphaGraphics is pleased to announce our brand-new website! We’ve taken all of the advice, counsel, wisdom and disclaimers we’ve dispensed over the years to heart, building our brand-new web presence around the best practices we use to help our very own customers succeed. We invite you to take a look at https://www.alphagraphics.com/! What’s new? You might be wondering what we’ve done to our website to fully transform it into what you see today. The answer is, frankly, a lot! The AlphaGraphics team has gone right to the core, to give our website a complete makeover from the ground up. Here are a few of the highlights:
  • We’re fully SEO-optimized! Now, customers searching for a wide range of print, marketing and signage services will be directed to our new website, where they can easily explore our capabilities.
  • Our website now features responsive design, which enables customers to browse on any device with optimal results. From desktops to smartphones, tablets and beyond, we welcome customers across all modes of tech!
  • We’ve opened the lines of communication! Customers can now contact us directly through our website to get quotes and information about their unique print and marketing projects.
  • agOnline is now live through our website, which enables recurring customers to order materials and manage their print products remotely, from any location at any time. We’ve made collaborating with your local AlphaGraphics even easier!
These big changes are just the tip of the iceberg, too! Our revamped website also doubles down on visually-engaging graphics, seamless navigation, multimedia communication and more, to ensure our customers get the best experience when they visit us online. Practicing what we preach Above all, the new AlphaGraphics website plays a very important role when it comes to showcasing our brand’s confidence. Because we’ve put all of our own advice into action and built a new platform on the same advice we give our customers, we’re leading by example. When new and existing clients come to us seeking success, we can show them our website as a model for what we can do to assist them. We’ve taken brand confidence to a whole new level! If you’re already an AlphaGraphics customer, our website should come as no surprise to you—it’s the culmination of the marketing advice we’ve been doling out for years! If you’re new to AlphaGraphics or are looking for a print and marketing partner who can help you achieve success, look no further than our newly redesigned web presence. Explore https://www.alphagraphics.com/ today to see our complete website redesign for yourself and to experience the level of online sophistication and excellence we’re ready to offer you and your brand. Read article →

Creating Your LinkedIn Company Page

You probably already have a personal LinkedIn page that showcases your talents and experience, shouldn't you give your business the same advantage? LinkedIn can be a great place to showcase your products and services as well as connect with business owners and other professionals with similar interests. It can also be a great place to market your business B2B but, we'll get into that later. Creating Your LinkedIn Company Page To start out, you will need to create your business listing from scratch (LinkedIn has improved this process drastically in the past few years). First off, login to your LinkedIn account using your personal credentials. LinkedIn Login Once you are logged in, you will look up to the top right corner of your screen and select the circle that says "work" with 9 small squares as the icon. Click this icon. Create a Company Page Scroll down the menu to the option that says "Create A Company Page" and select this option. You will then be prompted to set up your company page. Create your page by entering your company name.
  • Please use the name you use for your business listed in Portal
  • Check your URL and make sure that it lists like: alphagraphics-salt-lake-city-ut
  • City separated with dashes and state abbreviation added to the end.
Click the verify box and then select "Create Page." Once you have created your page, you will land on a page that looks like an empty profile. In this page you will be able to enter information like your business name, your company description, your specialties, your website URL, and your NAP (Name, address, and phone number). Just like with any other directory, the more information you can provide, the better. LinkedIn Profile Page How to Change Information About Your Business Now that you've added all your information you may be asking "what's next?" If you ever need to edit your information, you can click on the tab that says "Overview" and your information will be directly editable there. Be sure to click the save button once your edits are complete.  Posting Updates On LinkedIn When should you post, what should you post about, and how can you use your company page to generate business? We'll go over all of these ideas here! When Should You Post? CoSchedule.com has a great article on all the best times to post on social media on every platform. But, for LinkedIn they have some great suggestions and it may not be the times you have in your mind. [caption id="attachment_2259" align="aligncenter" width="770"]When To Post On LinkedIn Taken from coschedule.com[/caption] As it turns out, some of the best times to post for your business are Tuesday, Wednesday, and Thursday: a very different strategy than traditional social updates. The best times match up more closely to other social channels. You want to connect with your followers before they go to work (7am-8am), During their lunch breaks (12pm-1pm), and after they get off of work (5pm-6pm). Based on these studies they found the best time to post on LinkedIn was midweek from 5pm-6pm. What Should You Post About? LinkedIn can be a different animal than other social channels. Most of your audience will be B2B and need more specific information in order for them to engage with your business. Updates should be focused on business and process improvements. Keep your audience close in mind when you are posting on LinkedIn, they want tips and tricks for business, not the latest memes. LinkedIn can also be a great place to post jobs for your company (we can get into that in another post). Many candidates find LinkedIn to be a very easy place to apply due to the fact that you can set up the one-click application and their LinkedIn profile speaks for itself rather than sending a resume and cover letter. Using Your LinkedIn Page To Generate Business Want to get the most out of your LinkedIn page? Find out what your followers want and be a thought leader. The best way to create engagement and delight your followers is to become an expert in their minds. Find out what you do better than anyone else, and build on that. What do you do better than any of your competitors? Why do your strategies work better than others? These are the reasons your followers will keep coming back to consume more content. Give them something they can't get anywhere else and you can create a substantial following. On LinkedIn, It's Not All About Follower Count On LinkedIn, you shouldn't be as concerned with having thousands of followers. You should be concerned with creating a dedicated audience first then building on that audience. It is better to have 50 people that engage with every update than to have 1,000 people that engage with 1 out of every 20 posts. Keep your updates specific to the audience that engages. Play to their needs and you will have a fantastic, engaged follower base in no time. Read article →
April 13 / 2017

Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is just a single facet of print marketing today! Billions of business cards and mail advertisements are printed and distributed annually in the United States, and for good reason: customers still like their paper and are more likely to act on it compared to many forms of digital marketing. This isn’t the only reason print marketing is surging, either. The efficiency of print While businesses often feel pressure to go digital in various aspects, modern advances in printing technology have made physical printing more efficient than in the past. Companies can request small numbers of prints on-demand and still have it be cost-efficient. Previously, mass offset printing required a much larger quantity of materials to be printed in order for the printing to be worth the cost, due to the higher set-up costs. Digital printing also allows materials to be produced at a local level, providing advertisers with their materials to distribute much quicker. The return on investment of on-demand printing Printing small projects on-demand—such as promotional materials—is made possible with digital printing. Companies receive a printing order (usually in smaller numbers) and print them as the order is received and processed. The costs with on-demand printing are much smaller for smaller orders due to the set-up costs associated with offset printing methods. Various promotional materials can be produced cheap thanks to digital printing. Materials for key chains and pens can be printed in an affordable, quick manner for trade shows. Mailed advertisements with coupon codes are also commonly produced, as customers are more likely to interact with them compared to an email advertisement. Signs that you see at many stores, including banners and various promotional signs, are often printed through digital printing. All of these examples illustrate the benefit of physical over digital—in cost, tangibility and value. Being able to affordably print a product that can be touched and seen in the real world is equating to a higher return on investment for many businesses in today’s crowded digital marketplace. Versatility is always in-demand Digital marketing has its limits. Pop-up ads can only be so effective and email marketing is often hit or miss. Where these mediums may fail, the versatility of print marketing often succeeds. This makes it an extremely viable complement to digital advertising. Printing packaging for products or branding merchandise for promotions is an undeniable way to improve your marketing capabilities. People may click out of your brand’s pop-ups or delete its emails, but they’re bound to notice packaging or take note of the branded swag you give them. Why? Because these items are tangible and real—more than just pixels that lack form and function. In this way, a wide number of products can be physically printed and successfully used as marketing collateral. From apparel to banners, promo materials to packaging, vehicle signage to brochures and beyond, there’s virtually no limit to the versatility of print products. If you’re looking for ways to ramp-up your advertising and marketing, it may be time to go back to basics. In a digital world, print marketing is thriving once again. See for yourself how print collateral can complement your digital advertising and consult with an AlphaGraphics marketing specialist today. Read article →

6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you won’t be a local business for long! MarketingMarketing locally is much different from marketing nationally or indiscriminately. For one, your geographic focus is smaller, which means your pool of potential customers is more defined. This has pros and cons alike: you’re able to make more of an impression with more of an opportunity, however your chances for success are limited. In other words, marketing right the first time is imperative. Take a look at 6 tips on how to market effectively to your local region and how AlphaGraphics can help better position you for local success: 1. Speak to people: National advertisers are so big that there’s no expectation for them to know your name. Local advertisers, however, are dealing with their own local communities—which means you better be addressing your neighbor by name! In cases of direct mail solicitations or targeted local advertising, AlphaGraphics can help you leverage variable data printing to ensure your local customers are being addressed by name. 2. Print local: Local business begets local customers in a wide range of different capacities. By partnering with your local AlphaGraphics for print products, you’re keeping your local economy thriving and showing your potential customers you’re invested in your community. Likewise, you’ll be forming a network of local businesses that support one another. 3. Local SEO: More than just print products, AlphaGraphics also offers digital marketing and design services. Building your website through AlphaGraphics also means getting local SEO expertise to help boost your profile within your service area. Through local SEO, you’ll get better online exposure when applicable customers search for you, driving business to your storefront organically. 4. Banners and large-print: Nothing stands out quite like a banner or window sign. Foot traffic is higher in local areas because the people who live there tend to walk where possible. Having large signage for these pedestrians helps to market your business to passersby. AlphaGraphics can also help you design large-format signage befitting to your unique needs, to attract local business. 5. Business cards: If you’re an engaged member of your community, networking is probably a big part of your life. And, the king of networking resources is the time-tested business card. Having a beautiful, informative business card that you can hand off to another local business member could mean the difference between your next sale or partnership. AlphaGraphics is here to help you create business cards that legitimize your business in the eyes of your networking community. 6. Quick-print, on-demand: Marketing opportunities can come from anywhere. Maybe you’re sponsoring the local softball team? Hosting a blood drive with the local Red Cross? Contributing to a local 5k fun run? No matter the opportunity, a local AlphaGraphics can provide a wide range of print products to ensure you’re fully capitalizing on that opportunity. From flyers to apparel, large-format signage to promotional items and beyond, we help your business get the word out locally. Make sure you’re giving your local business the best shot at success by partnering with your local AlphaGraphics. We’ll help you get the print products you need, so you can continue doing what you do best: serving the local customers responsible for your success. Read article →

Simple Marketing Automation Will Save You Time in 2017

Automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline their automation will be able to save money, conserve resources and innovate on a better scale than those that don’t. It’s important to start thinking now about how you can start automating different facets of your business. Perhaps the easiest place to start investigating automation is through marketing. There exists a number of relatively simple tools for marketing automation that allow business owners to get a feel for the process and to instantly improve their day-to-day capabilities. Let’s take a look at a few automation tips and tricks across different marketing mediums! Email automation Chances are, your business sends emails regularly—be it a newsletter, sales email, receipt of purchase or something else. If you’re still manually sending emails, this is the first place you should think about automating. Email platforms like MailChimp, Constant Contact and others come equipped with automation scripts built in, allowing you to cut down on the effort you put into sending an email. For example, it’s possible to create a month’s worth of emails ahead of time, schedule them all and automate their dissemination throughout the month. For a more advanced automation example, consider the possibility of using variable data in emails. You can set up triggers that automatically take a customer’s name from a form submission, insert it into an email and then send that email—all without you ever having to touch it! Social media automation Businesses that can succeed on social media are businesses with brands that flourish. If you’re putting in a ton of time on social media but seeing very little in the way of returns, it’s a sign that automation might be in order. Use platforms like HootSuite or TweetDeck to schedule social posts throughout the month, so you’re not spending countless hours per day investigating newsfeeds. Through these platforms, it’s also possible to investigate what time of day your posts are best sent and what type of response or reaction they’re getting. To take things up a notch, consider using a program like IFTTT (If This, Then That) in conjunction with your social posts. This program allows you to create “recipes” for your social channels—for example, “if someone posts a picture to your Facebook wall, download that picture automatically.” Print marketing automation If you use business cards, flyers or letterhead, the opportunity for print marketing automation is within your grasp! Consider working with AlphaGraphics to open your own agOnline web-to-print portal. A print portal will allow you to automate the order and re-order of these essential products, among other printed collateral. It’s a quick, efficient, effortless way to keep your tasks in line, while maintaining a hands-off approach. Seek out automation! The above are just a few examples of how you can automate in 2017 with relative ease. Make no mistake—this is just the tip of the automation iceberg! Once you become comfortable with basic automation, start looking for other ways to streamline your various marketing prospects. Then, start investigating automation in other aspects of your business. The secret to automation is experimentation and you’ll never know if something works unless you try it! Read article →

On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner! On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success. On-page SEO Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:
  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.
On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for. Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru. Off-page SEO Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:
  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.
Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become. With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online. Putting the two together On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer. When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining. Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online. Read article →

Variable Data Printing Can Improve Ask Letter Effectiveness

Fall is the gateway to winter and, by extension, the heralding force before the holiday season. If you’re part of a charitable organization, you know all too well the potential that the season of giving has when it comes to collecting donations. It’s no coincidence that fall is the prime time of year when many not-for-profit causes send out ask letters and donation solicitations! Asking for money is never easy and, in fact, for charitable organizations who solicit donations, it’s often an uphill battle to collect for your cause. Too many attempts can be off-putting, too few attempts can leave people forgetting about your efforts, and an improperly-worded ask letter can leave people soured on giving. To be truly effective in bringing in donations, you need to find a silver bullet: a single letter that inspires people to donate and feel good about doing so. A personal touch Variable data is the first step towards creating a donation solicitation that’s truly effective. Nothing will send your letter to the circular file faster than a generic tone or a “fill in the blank” quality that makes the recipient feel like you’re just after their money. Personalizing core elements of your ask letter can immediately set the tone of your plea for donations:
  • Variable printing the name of each recipient lets them know that you recognize them. “Dear sir/ma’am” or “to whom it may concern” will never be as attention-grabbing or meaningful as “Dear Mr. Smith” or “Hi, John.”
  • Use past information to generate a unique ask. Something simple such as “last year you donated $50 to our cause” or “will you match last year’s pledge of $100 this year” will let them know you remember and appreciate their past generosity.
  • Pair accomplishments with a recipient’s donation for maximum effectiveness. “We enjoyed seeing you at the Jones Park BBQ in July” or “your contribution made the South Shore Movie Night a huge success” are ways to connect further with potential pledges.
The more information you have, the more you can make it work to the fullest by incorporating it into your ask letter. Variable data printing makes it possible to customize a basic ask letter in such a way that by the time you send it out, each copy has its own personalized touch that makes it unique to the recipient. Unique identifiers It’s important to use variable data to bring your ask letter full circle. This means not only customizing a letter for each recipient, but also creating a way to reap more information and see your return on each mailing. For example:
  • Use variable data printing to print unique donation QR codes on letters. When recipients scan codes to donate, you’ll be able to track who’s donating, how much they’re pledging, how many days after the mailing they donate and more.
  • Print return envelopes for check donations that already have the recipient’s address, your address and prepaid postage on them. In doing so, you’ve removed all barriers from the donation, while also ensuring you can track who’s sending a donation back, how much, which addresses are incorrect/not up to date, etc.
Variable data printing has immense potential to raise the bar for your organization’s next ask letter or donation solicitation. Instead of sending out a basic, uniform letter and hoping for the best, consult with AlphaGraphics today to turn each letter into a unique and meaningful appeal. Read article →
November 01 / 2016

5 Ways Search Engine Marketing (SEM) Will Benefit Your Small Business

Let’s face it: small business marketing is done chiefly online these days. The Internet is its own ecosystem and learning to properly project your business’ brand within that ecosystem can lead to some amazing results—results that your newspaper ad or billboard could never even dream of achieving. As a small business owner you’ve probably heard a lot about Search Engine Optimization (SEO), but maybe not as much about Search Engine Marketing (SEM). And while they’re both important to master for your business to thrive online, SEM can be particularly beneficial to budding businesses when used appropriately. Let’s take a look at 5 ways SEM can positively boost your business’ abilities and why it makes sense to spend some time learning the ins and outs of marketing through Google directly with Pay-Per-Click (PPC) ads and other forms of direct advertisement. 1. Conversion tracking: Virtually everything having to do with SEM is measureable. Want to know how many people clicked on your ad? What time of day they clicked? Which of two ads was more popular? Thanks to quantifiable data, all of these questions and more can be answered. Not only does this give you insight into what works, it also allows you to change what doesn’t. And, at the end of the day, you can match up your investment to your sales conversions to see just how effective your SEM campaigns are. 2. Targeted advertising: Gone are the days of marketing to anyone who will give your ad a second glance! Thanks to SEM, targeting a specific audience is more viable than ever before. Get as granular as you need for a specific campaign or focus on a niche based on your message. The depth of control you have over an SEM campaign is astounding, which means you have the power to shape your marketing like never before. Target keywords, age, geographic location, gender, hobbies/interests and more to see if your message is reaching the right people. 3. Controlled advertising: Thanks to SEM, you’re the master of your own ad campaign. You can choose when your ad runs, what your budget is, which devices will see your ad, where your ad will run and more. This is extremely important for small businesses who need to make smart moves on a limited budget! Being able to tailor your campaign around your needs means control like never before over how your advertisement dollars are working for you. 4. Ongoing exposure: Even after your latest SEM campaign has run its course, you might still be reaping the benefits of your digital exposure. Thanks to cookies and sophisticated tracking technology, you can advertise to great effect on other platforms such as social media, with significant overlap! Users will keep seeing your ads wherever they go online, which helps boost exposure and keep the ball rolling on your marketing, even after you’ve pulled your PPC ad. Moreover, if no one clicks on your ads, you don’t pay, which means free advertising! 5. Instant exposure: Trying to shout your name out online is like shouting into the void—with so many other companies trying to do the same, you’re not likely to be heard unless you have a plan. SEM puts you front and center with your customers, to give you an opportunity to speak to them, without shouting at them. Most PPC ads are front-page on Google and targeted ads occupy prime real estate on other websites. Positioning your brand front and center means getting the best chance to appeal. As you plan your next online marketing campaign, look for SEM opportunities to maximize its effectiveness. When utilized appropriately, SEM could just be your small business’ secret weapon. Consult with an AlphaGraphics marketing professional today to learn how you can master search engine marketing! Read article →

Is a Social Media Presence Worth It for Your Business?

These days, social media is everywhere. It’s not just Facebook and Twitter, either—it’s Snapchat and LinkedIn and Instagram and many more! Look around on the Internet and virtually everyone says your business needs a social media presence to stay relevant. Certainly many companies have used social media to engage customers successfully. But does that mean you should do it too? Here are some pros and cons for small businesses who might be thinking about expanding their social media presence: Shows corporate responsibility Social media is an ideal way to show your customers that you care about the community. Any time your employees are involved in volunteering or otherwise engaging the community, you can share that with current and potential customers. Optimizing localization of social media is key to having an impact. You can create content that is intimately linked to your locale to show that you’re more than just a business. Develop a stronger brand image By being present in customers’ everyday lives, you have an opportunity to show them what makes your company stand apart from the competition. Emphasize the unique products and solutions you offer and leverage these intricacies to build your brand. Through social media, your store can become known for offering professional services and products of the highest caliber—not just because you say so, but because current and former customers say so publically as well. Engage in two-way communication Never before has it been easier to talk directly to customers and potential customers. Responding to individual customer concerns on social media demonstrates that you’re doing your best to put the customer first. Remember that customers have no problem with complaining on social media. Having a public forum for complaints is bad enough, but handling a customer complaint poorly could damage your reputation. Ensure that you handle every criticism—no matter how ridiculous—with respect. Integrate into today’s communication Customers, especially millennials, expect your company to have a social media presence. It’s how customers learn your story. For better or worse, social media is the way people interact with the world now. Those who don’t embrace it risk being left behind, however those who embrace it poorly could actively be doing damage to their business’ reputation. Requires clear goals and metrics One of the biggest problems with marketing through social media is that it’s time-consuming. You need to find out how best to reach your customers and keep close track of how engagement efforts are proceeding. Without clear objectives for what you want social media to do—such as an increase in sales in certain sectors or engaging customers of a specific demographic—you risk wasting your precious time. Before you start building a social media presence, ask yourself if it’s something you should be doing or if it’s a task best left for someone else. Consider the power that comes with a good social media presence and the damage that can come from a poorly maintained one. And, above all, make sure you’re thinking critically about everything you do when it comes to social media, since this is the most transparent vehicle for your company to build a brand with. The bottom line is that if you’re going to embrace social media, you need a comprehensive strategy. You should look to enhance the brand while meeting specific goals for your own shop. Ultimately, each small business will have to decide if social media is right for them. Read article →
September 28 / 2016

The Benefits of a Private Storefront Through AGOnline

If you’re looking for a way to streamline materials ordering, inventory control or interdepartmental budgeting, the obvious answer is to hire an office manager… but unfortunately, this isn’t always possible. Budget concerns and a number of other barriers make it difficult to simply fill a position and even if you do hire an office manager, there’s no guarantee that this person is going to address all of the needs you have. Instead, what you really need is a digital portal that manages budget, materials and inventory for you! This is exactly the function of AGOnline, and more and more businesses are starting to see the benefits in building their own private storefronts through the AGOnline portal. Setting up for success Setting up an AGOnline storefront is far easier than you think—all you really need to do is speak with a local AlphaGraphics to get started! The portal is constructed and branded for your company and when all is said and done, it’s completely customizable to your needs. The best part: it takes minimal work on your end, so you can focus on running your business. When your storefront is up and running, it’s easy to load it with all of the critical materials that you find yourself ordering regularly. From NCR forms to business cards, letterhead to marketing and promotional materials, virtually anything you might need to have printed will be accessible with the click of a button. Keeping track of everything Aside from giving you full access to everything you need in terms of printed products, having a customized, private AGOnline storefront at your disposal also comes with a number of other benefits—benefits that go a long way to antiquating your vacant office manager position:
  • You can instantly track inventory through your AGOnline portal, eliminating ordering mistakes and giving you insight into ordering habits. No more ordering 10,000 extra business cards because you accidently ordered twice!
  • If you have different departments or even different locations ordering materials through the portal, it’s easy to see who’s ordering what and what kind of money they’re spending. This immediately helps you figure out budgets based on departments and can accurately depict cash flow within the business’ different segments.
  • Allocate ordering to people you trust, instead of placing the burden on a single person! With different user IDs possible, you can let the leash out on employees who have proven themselves trustworthy, allowing them to do more and you to focus on other things with confidence.
  • Organization and cataloging is a breeze with AGOnline! Need to keep a template handy for future ordering? Have graphics and colors picked out that need to be saved? AGOnline does this for you, to keep all of your critical documents and variables on hand for when you need them next.
AGOnline makes it incredibly easy to control a major part of your business’ operations: materials ordering. And, when you think about all of the materials that you’ll need each week, month or year, it makes sense to have a firm grasp on this process to save yourself time and money. It’s time for AGOnline Your private storefront and personalized portal are only a phone call away! Consult with your local AlphaGraphics location today to learn more about how to get started with AGOnline and how having a private portal will help bolster your business. Who needs an office manager when you’ve got the power of AGOnline at your disposal? Read article →
April 15 / 2016
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