- We’re fully SEO-optimized! Now, customers searching for a wide range of print, marketing and signage services will be directed to our new website, where they can easily explore our capabilities.
- Our website now features responsive design, which enables customers to browse on any device with optimal results. From desktops to smartphones, tablets and beyond, we welcome customers across all modes of tech!
- We’ve opened the lines of communication! Customers can now contact us directly through our website to get quotes and information about their unique print and marketing projects.
- agOnline is now live through our website, which enables recurring customers to order materials and manage their print products remotely, from any location at any time. We’ve made collaborating with your local AlphaGraphics even easier!
Category: Online Marketing
Let’s face it: small business marketing is done chiefly online these days. The Internet is its own ecosystem and learning to properly project your business’ brand within that ecosystem can lead to some amazing results—results that your newspaper ad or billboard could never even dream of achieving. As a small business owner you’ve probably heard a lot about Search Engine Optimization (SEO), but maybe not as much about Search Engine Marketing (SEM). And while they’re both important to master for your business to thrive online, SEM can be particularly beneficial to budding businesses when used appropriately. Let’s take a look at 5 ways SEM can positively boost your business’ abilities and why it makes sense to spend some time learning the ins and outs of marketing through Google directly with Pay-Per-Click (PPC) ads and other forms of direct advertisement. 1. Conversion tracking: Virtually everything having to do with SEM is measureable. Want to know how many people clicked on your ad? What time of day they clicked? Which of two ads was more popular? Thanks to quantifiable data, all of these questions and more can be answered. Not only does this give you insight into what works, it also allows you to change what doesn’t. And, at the end of the day, you can match up your investment to your sales conversions to see just how effective your SEM campaigns are. 2. Targeted advertising: Gone are the days of marketing to anyone who will give your ad a second glance! Thanks to SEM, targeting a specific audience is more viable than ever before. Get as granular as you need for a specific campaign or focus on a niche based on your message. The depth of control you have over an SEM campaign is astounding, which means you have the power to shape your marketing like never before. Target keywords, age, geographic location, gender, hobbies/interests and more to see if your message is reaching the right people. 3. Controlled advertising: Thanks to SEM, you’re the master of your own ad campaign. You can choose when your ad runs, what your budget is, which devices will see your ad, where your ad will run and more. This is extremely important for small businesses who need to make smart moves on a limited budget! Being able to tailor your campaign around your needs means control like never before over how your advertisement dollars are working for you. 4. Ongoing exposure: Even after your latest SEM campaign has run its course, you might still be reaping the benefits of your digital exposure. Thanks to cookies and sophisticated tracking technology, you can advertise to great effect on other platforms such as social media, with significant overlap! Users will keep seeing your ads wherever they go online, which helps boost exposure and keep the ball rolling on your marketing, even after you’ve pulled your PPC ad. Moreover, if no one clicks on your ads, you don’t pay, which means free advertising! 5. Instant exposure: Trying to shout your name out online is like shouting into the void—with so many other companies trying to do the same, you’re not likely to be heard unless you have a plan. SEM puts you front and center with your customers, to give you an opportunity to speak to them, without shouting at them. Most PPC ads are front-page on Google and targeted ads occupy prime real estate on other websites. Positioning your brand front and center means getting the best chance to appeal. As you plan your next online marketing campaign, look for SEM opportunities to maximize its effectiveness. When utilized appropriately, SEM could just be your small business’ secret weapon. Consult with an AlphaGraphics marketing professional today to learn how you can master search engine marketing! Read article →
October 17 / 2016
The world between traditional commerce and Ecommerce is filled with blurred lines. Conceptually, the two share many similarities that make them one in the same, but the obvious mediums by which they operate could not be more different. Simply put: in theory, they’re the same but in practice, they’re different. One key to succeeding in today’s world of rapidly growing and evolving Ecommerce is drawing inspiration and ideas from the proven practices of traditional commerce. When it comes to marketing and sales, this means learning from experience by looking at things that have worked well in the past and avoiding the common mistakes made by so many. Many people think the game has changed in regards to marketing an Ecommerce versus a traditional brick and mortar store—but it really hasn’t: it has just expanded. Email and direct mail are one in the same; popup ads and fliers are cut from the same cloth; referral links and landing pages are akin to canvasing and customized offers. The trick to succeeding in Ecommerce marketing isn’t thinking of new marketing as different, but rather in adapting old marketing concepts to new, modern media! All of this is a simple way of saying that materials like print products and signage are too often overlooked by Ecommerce marketers, when in reality, they should be a cornerstone of any marketing campaign, digital or otherwise! Making the jump from real-world to digital Even though your Ecommerce marketing is delivered digitally, your customers are still a part of the real world, which means you’re going to need ways to bridge the gap between online and offline. Traditional print materials and physical signage are one answer to building this bridge. Whether it’s a brand name, a web address, a product or something else altogether, printed materials and coordinated signage are two footholds in the physical world that will induce your potential customers and target demographic online, to learn more about what they’re seeing offline. Think about it—when you see an interesting brand, product or subject, what’s the first thing you do? Chances are, you look it up on the Internet. Having the right print materials in the physical world is going to jumpstart your Ecommerce in ways digital campaigns can’t match. While online, you can hide popups, ignore links and navigate away from referrals but in the real world, you can’t ignore a physical sign that’s right in front of you! Crafting a real-world, Ecommerce campaign The beauty in using physical printed materials and signage for an Ecommerce campaign is that it’s more of a soft sell. Generally, popups and email spam that people associate with digital advertising and Ecommerce marketing have a bad reputation for being invasive and a hard sell. The perception of a soft sell, as might be perceived with a simple print product—will be a welcome change that can actually encourage people to visit your Ecommerce site, rather than flee from it! Like any real-world campaign, crafting a successful physical campaign for Ecommerce takes planning and the right materials. Whether you’re trying to drive people to a landing page, promote a specific product, increase memberships or just build brand awareness, it takes refined marketing materials and a coordinated plan to funnel action into the form you want it to take. At AlphaGraphics, we understand the synergy between offline print products and signage and the world of Ecommerce marketing. Stop by your local AlphaGraphics today to learn more about how a few traditional materials and a proven approach can elevate your Ecommerce marketing strategy to an entirely new plane in the coming year! Read article →
November 11 / 2015
The real estate market, like any market, is governed by supply and demand. For a seller bringing their home to market, it’s all about creating demand for that unique home; for prospective homebuyers, it’s about having enough homes and enough variety to choose from. It’s simple economics. What’s not so simple, however, is creating demand for singular components of the market: or, in layman’s terms, generating interest in a home as it relates to others on the market. If a home you’re trying to sell is put side by side with other, similar homes on the market, what’s going to make people choose it over another that might be just like it with a more flexible price point? It’s something that every realtor has to think about and overcome if they’re going to help their clients succeed. Distinguishing a home starts with understanding the power of vertical marketing within the real estate niche and utilizing the right advertising mediums to generate better bids for potential buyers. Multi-channel advertising to bolster your home’s image How do people search for homes in today’s day and age? Most people head online to their favorite real estate hub. Some people still buy the paper for the classifieds section. Some people visit a real state office. No matter where they go to get information about available real estate one thing remains certain: if the information about a home isn’t accessible through the channel they’re visiting, they’re likely not going to know about that home. This is what makes multi-channel real estate marketing so valuable to you as a realtor. By utilizing every vertical channel within the real estate market to leverage a home, you can target a wider audience, cast a wider net and reel in a buyer that’s going to pay the right price for the home you’re helping to sell. But multi-channel marketing isn’t always easy and it takes the right tools and materials to not only reach everyone, but to entice people that you do reach. In short, the home you’re pitching needs to be appealing, accessible and worthwhile for anyone who might be interested. Utilizing the right materials Generating interest in a home in every available marketing channel comes down to having the right materials at your disposal and a message that prompts people to act. Take a look at a few of the modern marketing methods good realtors use to help boost the value of their clients’ properties:
- Online advertisements: By utilizing geo-tagged keywords, buzzwords and appealing imagery, realtors can create targeted online ads that funnel online users to your home’s web listing.
- Postcards: Postcards are by no means an antiquated form of advertising and are actually making a resurgence in the real estate marketing niche of all places! By coupling intriguing postcards and appealing messaging with targeted lists and every door direct mail (EDDM) campaigns, realtors are able to get the word out about your home to people who are actively looking to pull up roots and set them down elsewhere.
- Email templates: A good email goes a long way when it comes to generating interest in your home, simply because an enticing email can open the door to all forms of interaction with your home’s online listing. Link it to the listing, hyperlink your phone number, enable email responders, etc.—these options and more will get people interacting with your listing so that you can field offers in real time.
- Video tours: With a video tour in your repertoire of marketing materials, potential buyers won’t even have to leave their seats to see what a home has to offer. These tours can give people a basic glimpse into a home and generate excitement before a showing, to up the “wow” factor of the real thing when they finally come for an open house or walkthrough. It’s a nice primer that often lends to the value of the home, driving up the perceived and actual value.
- Slideshows: The more you can show someone about a home before they visit, the more reasons they have to visit. Slideshows, like video tours, are a great way to give people a glimpse of the home before they visit. Giving people pictures of the interior and exterior can get them thinking and envisioning themselves in those areas and slowly, people get attached to these homes. All of this leads to concreteness when it comes to maintaining the home’s market price!
- Restoration photos: If you’re pitching a home that has had work done, showing before and after pictures really ramps up the value. People like to see what they’re getting for their money and what better way to show them than what could have been! Whether it’s new moldings, restored floors, a finished basement or something else, giving people a true peek into the upgrades that have been made to a home can really cement the asking price at a higher level.
June 26 / 2015