Alphagraphics blog

Category: SEO

Leading by Example: AlphaGraphics Optimized New Website

The old saying is, “practice what you preach.” It’s a good reminder to take your own advice and be mindful of the wisdom you’re dispensing to others. For all of us here at AlphaGraphics, it means paying attention to the marketing advice we give our customers—to make sure we’re helping them achieve new levels of success. In the ultimate gesture of taking our own advice, AlphaGraphics is pleased to announce our brand-new website! We’ve taken all of the advice, counsel, wisdom and disclaimers we’ve dispensed over the years to heart, building our brand-new web presence around the best practices we use to help our very own customers succeed. We invite you to take a look at https://www.alphagraphics.com/! What’s new? You might be wondering what we’ve done to our website to fully transform it into what you see today. The answer is, frankly, a lot! The AlphaGraphics team has gone right to the core, to give our website a complete makeover from the ground up. Here are a few of the highlights:
  • We’re fully SEO-optimized! Now, customers searching for a wide range of print, marketing and signage services will be directed to our new website, where they can easily explore our capabilities.
  • Our website now features responsive design, which enables customers to browse on any device with optimal results. From desktops to smartphones, tablets and beyond, we welcome customers across all modes of tech!
  • We’ve opened the lines of communication! Customers can now contact us directly through our website to get quotes and information about their unique print and marketing projects.
  • agOnline is now live through our website, which enables recurring customers to order materials and manage their print products remotely, from any location at any time. We’ve made collaborating with your local AlphaGraphics even easier!
These big changes are just the tip of the iceberg, too! Our revamped website also doubles down on visually-engaging graphics, seamless navigation, multimedia communication and more, to ensure our customers get the best experience when they visit us online. Practicing what we preach Above all, the new AlphaGraphics website plays a very important role when it comes to showcasing our brand’s confidence. Because we’ve put all of our own advice into action and built a new platform on the same advice we give our customers, we’re leading by example. When new and existing clients come to us seeking success, we can show them our website as a model for what we can do to assist them. We’ve taken brand confidence to a whole new level! If you’re already an AlphaGraphics customer, our website should come as no surprise to you—it’s the culmination of the marketing advice we’ve been doling out for years! If you’re new to AlphaGraphics or are looking for a print and marketing partner who can help you achieve success, look no further than our newly redesigned web presence. Explore https://www.alphagraphics.com/ today to see our complete website redesign for yourself and to experience the level of online sophistication and excellence we’re ready to offer you and your brand. Read article →

6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you won’t be a local business for long! MarketingMarketing locally is much different from marketing nationally or indiscriminately. For one, your geographic focus is smaller, which means your pool of potential customers is more defined. This has pros and cons alike: you’re able to make more of an impression with more of an opportunity, however your chances for success are limited. In other words, marketing right the first time is imperative. Take a look at 6 tips on how to market effectively to your local region and how AlphaGraphics can help better position you for local success: 1. Speak to people: National advertisers are so big that there’s no expectation for them to know your name. Local advertisers, however, are dealing with their own local communities—which means you better be addressing your neighbor by name! In cases of direct mail solicitations or targeted local advertising, AlphaGraphics can help you leverage variable data printing to ensure your local customers are being addressed by name. 2. Print local: Local business begets local customers in a wide range of different capacities. By partnering with your local AlphaGraphics for print products, you’re keeping your local economy thriving and showing your potential customers you’re invested in your community. Likewise, you’ll be forming a network of local businesses that support one another. 3. Local SEO: More than just print products, AlphaGraphics also offers digital marketing and design services. Building your website through AlphaGraphics also means getting local SEO expertise to help boost your profile within your service area. Through local SEO, you’ll get better online exposure when applicable customers search for you, driving business to your storefront organically. 4. Banners and large-print: Nothing stands out quite like a banner or window sign. Foot traffic is higher in local areas because the people who live there tend to walk where possible. Having large signage for these pedestrians helps to market your business to passersby. AlphaGraphics can also help you design large-format signage befitting to your unique needs, to attract local business. 5. Business cards: If you’re an engaged member of your community, networking is probably a big part of your life. And, the king of networking resources is the time-tested business card. Having a beautiful, informative business card that you can hand off to another local business member could mean the difference between your next sale or partnership. AlphaGraphics is here to help you create business cards that legitimize your business in the eyes of your networking community. 6. Quick-print, on-demand: Marketing opportunities can come from anywhere. Maybe you’re sponsoring the local softball team? Hosting a blood drive with the local Red Cross? Contributing to a local 5k fun run? No matter the opportunity, a local AlphaGraphics can provide a wide range of print products to ensure you’re fully capitalizing on that opportunity. From flyers to apparel, large-format signage to promotional items and beyond, we help your business get the word out locally. Make sure you’re giving your local business the best shot at success by partnering with your local AlphaGraphics. We’ll help you get the print products you need, so you can continue doing what you do best: serving the local customers responsible for your success. Read article →

On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner! On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success. On-page SEO Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:
  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.
On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for. Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru. Off-page SEO Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:
  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.
Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become. With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online. Putting the two together On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer. When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining. Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online. Read article →

The Value of Infographics in Modern Marketing

What’s the best way to relay a lot of facts and figures to someone quickly and concisely, without losing their attention or confusing them? The answer, is an infographic. Infographics—especially in the world of marketing—have quietly become a go-to tool for content creators for a number of reasons. Not only are they able to convey a bevy of data—including complex facts and figures—they can do so while attaching meaning to them, while also being easily digestible by a wide range of content consumers. In short, infographics are an ideal vehicle for the content they’re delivering. What exactly constitutes an infographic? Chiefly, two things: information and graphics—hence the name! And while infographics can come in a wide array of colors, shapes, sizes and other variables, it’s easy to spot one when you see it. Most infographics also have a top-down approach to relaying data: the biggest concepts are visually broken down into refined data segments, each with pictures to illustrate the data being conveyed. Ideally, at the end of the infographic, a reader should have a thorough understanding of a concept, complete with the facts to back it up! Why use an infographic? There are a number of reasons to use an infographic as opposed to other traditional means of data conveyance, but these five reasons are generally doted on as the basis for any and all infographic use: 1. They can quickly break down complex topics because they focus on identifying the chief components of a larger concept. Giving readers the big picture and then explaining it little by little—with both facts and visuals—means offering up a concise understanding. 2. They are more visually captivating than blocks of text and will hold a reader’s attention more than text. People are visually stimulated—an infographic panders to this need for stimuli while delivering relevant data. 3. Infographics can be applied virtually anywhere, in any medium. Print media, digital content and even video can all make use of an infographic and its benefits, making it one of the only forms of marketing that can transcend media streams. 4. They’re cheap to create and largely effective for this cost! Between the time spent to source data and the time spent designing the infographic, the cost of creation is marginal and the resourcefulness of a single infographic is astounding! 5. Simply put: infographics are uncomplicated. There’s nothing fluffy or superfluous about them: they delivery information in a way that virtually anyone can understand—even children! It’s all of the above traits and more than have really paved the way for infographics to become a trusted tool for any marketer and today, infographics are used to great effect across all industries. Creating a good infographic Creating a good infographic means more than just having good data to share and some graphic design competency—it means being able to pair the two in a way that’s appealing on both levels to your target audience. Good infographic communications don’t just shape themselves: they’re guided by the hand of someone who has a clear understanding of how they’ll be purposed. If you’ve got data that could easily become an infographic, it’s in your best interest to consult with an AlphaGraphics expert about how you could be transforming that data into your next marketing vehicle! Read article →
December 18 / 2015

Enhancing Your SEO Efforts with Strategic SEM Campaigns

When you get into the wide world of online marketing, the importance of SEO is constantly pressed upon you. Without a good grip on what search engine optimization is and how it works, you’re bound to fall down the rankings and lose valuable face time with customers as competitors continually rank over you. But, just as important as SEO is a less talked about acronym: SEM or search engine marketing.   Any good SEO effort is bolstered with a strategic SEM campaign and if you’re not privy to what SEM is and how it works, you might be losing valuable traction to those who understand that online marketing is a two-headed beast.   Understanding SEM   Whereas SEO is the on-page optimization of your website to help it list better for relevant searches, SEM is what you’re doing off-page to enhance your presence through Google and other search engines. In a more watered down sense, SEM is paid search advertising—usually pay per click (PPC)—that shows up in search engine page results (SERPs).   SEM is a modern, digital form of soliciting people at the point of inquiry. Think of it like a salesperson at your local hardware store: if you ask them a question, they’ll give you a response that directly addresses that question. Google and other search engines are your hardware store where you can ask questions and PPC ads are your way of giving customers the response they’re looking for.   Why is SEM important?   There are a number of reasons why SEM is an integral part of any good online marketing campaign and a complement to SEO practices. Take a look at just a few reasons:   - SEM can be tailored to fit your needs, whether you’re trying to funnel leads to your website or get the word out about a new product or service. Like any form of advertisement, you’re in control of the message.   - You can gauge the intent of your prospective customers and target demographic with SEM ads, based on what people are searching for and what SERPs your ads are displayed on.   - SEM ads float straight to the top of the pile on SERPs, which means even if you’re ranking poorly for some SEO keywords, you’ll still make the front page. This can also boost your SEO efforts in helping your target demographic to relate certain keywords with your business.   - There are millions of searches each day, most of which don’t apply to you or your website. Having SEM that’s targeted and tailored means a better chance of reaching that small group of searchers who are actually trying to find you.   - You can measure SEM efforts with tangible data! Any good marketer knows that results come from refined data and tailored approaches—having SEM data to give you these hard facts means a more measured approach to marketing yourself online.   Kick your SEM efforts into gear   If you’re not engaged in SEM practices or you’re still throwing ideas at the proverbial wall to see what sticks, perhaps it’s time to take a new approach to understanding and implementing SEM. Take a step back, consult with a marketing professional and make sure your approach and goals are defined. And, if you really want to make a splash on SERPs, let AlphaGraphics help you create a campaign that’s targeted at success. Read article →

Combining Online and Offline to Strengthen the Brand

Integrating your SEO and other online efforts with the strong branding of your printed materials to present a unified message across both channels is one of the best ways to increase your reach and build a positive ROI. Customer expectations have changed a lot over the years, and reaching them with a strong, branded message requires a much more integrated approach than it once did. There are several channels that a company can employ to stand out from the competition and attract new customers, and even small businesses can present their brand and reach new customers with a clear and professional marketing message. (more…) Read article →