Alphagraphics blog

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Keeping Your Website Relevant: What Can You Do?

Did you know that best practices for branding and business development dictate you update your website every three years, at a minimum? This is news to many companies—especially small businesses! The theory of “set it and forget it” seems to be common among those people who might not be particularly web-savvy, and as a result it’s not uncommon for many small business websites to fall out of favor over time. What happens to your website if you don’t update it? Think of your website like a house. Over the years you’re going to have to throw on a fresh coat of paint every now and then; you’ll need to remodel the bathroom to accommodate your changing needs; you’ll have to fix roofing issues as they develop, etc. If you fail to keep up with the needs of your home over the years, it’s going to fall into disrepair. Your website functions on these same principles. You’ll need to update the content every so often; design elements will need to be fixed to accommodate new trends; you’ll have to manage the structure and navigation of the site, etc. If your website remains stagnant, it’s also bound to fall into disrepair! And, in today’s digital age, a poorly formatted website is one that’s not going to see very much traffic. Search engine relevancy There’s more damage than meets the eye when it comes to a poorly updated website, however. Not only can the visual integrity fall out of favor with visitors, your ranking in a search engine might tumble down as well! Search results algorithms for Google, Yahoo! and Bing all take website relevancy into account when it comes to ranking results, meaning forgotten sites will plummet while frequently updated sites rise. It’s also important to note that search engine algorithms change frequently—sometimes as often as 5-6 times a year! Best practices for building a website a year ago might easily be replaced by new standards this year, making it critical to stay on top of your website month over month. What should you be doing? It’s understandable to have difficulty keeping your website up to date if you’re not web-savvy or don’t have the budget to hire a full time webmaster. It’s important to overcome these limitations, however, to ensure you’re not letting your business’ digital presence become lackluster. The first and best way to make sure you’re remaining current is to form a partnership with an experienced web design/development company. It’s advisable to steer clear of freelancers and “friends of friends” who might not have the experience or reliability of an established company. If possible, figure out a monthly rate or pay as you go schedule that’s conducive to your business’ budget. If you’re someone who has enough experience to get the job done yourself, take a look at a few best practices when it comes to keeping your website relevant:
  • Blogs are perhaps the simplest way to keep content on your website fresh. A simple 500-word blog post will be recognized by search engines as an effort to produce quality, recurring content, keeping your site well-ranked in search engine results.
  • Update your services or offerings as they change in real life. This is a good habit to get into anyway, to prevent confusion for customers. For example, if you now offer Service B in addition to Service A, make sure your website now offers information about your capabilities for Service B.
  • Assess the design and responsiveness of your website biannually to make sure it’s compliant with existing best practices on the web. Also, be sure to check all links and forms to make sure they’re still working appropriately.
The key to a good web presence that’s accurate and to-date is routine maintenance. Taking the time to set things straight every so often will help you avoid the massive amount of work that’s required every three years to redesign your site and get it back into good standing with search engines and your customers. If you’re concerned about your small business’ website, get in touch with your local AlphaGraphics today! We can help you figure out where you are, where you want to be and what it takes to get your website there. Read article →
July 30 / 2016
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Recapping DRUPA 2016: The Largest Printing Equipment Exhibition in the World

This past June, the DRUPA print media fair was held in Dusseldorf, Germany, as is tradition every four years. This massive exposition of print technology, products, trends and companies is known worldwide as the premier destination to get the scoop on print media and cross platform marketing for the upcoming future. As has been the case in years past, the expo produced some amazing prospects for the future of printing, advertising and technology! Read on to learn more about a few of the top highlights from the event that drew more than 1,800 exhibitors from 54 countries. Paradigm printing If anyone ever thought the age of physical media was dead due to digital technologies, their minds would have most certainly been changed by the astounding display of print capabilities heralded by the future of print technology. Some amazing highlights in this realm include:
  • Advances in UV LED ink are going to be a game-changer for pharma companies and food packing companies. Because these inks can be cured via LEDs, there’s no heating element required to set them, thus staying well within the packaging and printing guidelines of these rigorously monitored industries.
  • Affordable raised ink is now becoming a standard option for at-home, desktop printers! What this means for consumers is the ability to print not only textured documents, but also braille!
  • Flexo printing is getting a second look by innovators! This once quickly-dismissed printing platform is being innovated and improved upon to stay relevant within the industry. Look for enhancements via fixed color palette printing and new substrate materials to improve the efficiency and effectiveness of this process.
3D and Functional printing The widespread accessibility of 3D printing and other forms of functional printing stirred up a tremendous amount of excitement at DRUPA this year. Some of the biggest things to draw a crowd include:
  • Conductive inks are a major focus of functional printing, thanks much in part to their continued use in RFID printing. Innovations continue to push the boundaries of conductive ink use—especially when used in conjunction with 3D printing!
  • Organic printing is already a hot topic in the medical field, but it’s also starting to gain traction in other industries as well! When paired with marketing concepts, organic printing could become a staple in temporary outdoor advertising.
  • Printed electronics was a show-stopping concept that this year’s DRUPA conference! Circuit carriers and circuit boards are the subject of printed electronics currently, with much speculation as to how they’ll shape the future of the electronics industry when perfected!
Packing advances Packaging technologies and opportunities have always been a core focus at DRUPA and this year, the excitement was turned up another notch. Presentations regarding touchpoint packaging and intelligent print packaging designs stole the show, opening the door for technologies that will soon come to revolutionize workflows in industries such as shipping, warehousing and distribution. Highlight’s from this year’s conference include:
  • Printed packaging security is something that can benefit nearly any industry, with positive ramifications that improve logistics, cut costs and streamline workflows. More than just RFID alert emitters and clear-print security, things like temperature-activated ink and inherently secure printed packaging designs will touch industries far and wide.
  • Holographic and tinted printing techniques could be used for a wide variety of print packaging applications, from security to advertising and beyond.
  • Serialization was a big topic this year, with much emphasis being placed on late-stage customization and how serialization via print processes can help to provide cradle-to-grave tracking for customers and designers alike.
DRUPA’s 11-day event timeline was loaded with amazing concepts, products and technologies from dawn until dusk each day. Authorities on printing from around the world exhibited and attended to make this year’s event yet another resounding success. And, as has been the trend in the past, many of the concepts being pitched and explained at DRUPA are sure to find their way into modern printing standards—most likely before the next conference in four years! Read article →
July 12 / 2016
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The Value of Pay-Per-Click (PPC) Advertising

The last time you searched for something online, you probably noticed some sponsored results. Those companies were running pay-per-click (PPC) campaigns, a simple tool that most businesses can incorporate into their marketing plan. Pay-per-click campaigns are exactly what they sound like: the amount you pay per sponsored search engine listing depends on the number of people who click on your ad. This is a balanced way to market yourself through Google because really, you’re paying for your success—the better you do, the more you pay and vice-versa. In this way, many marketers rely on PPC when it comes to testing certain campaigns and promotions. The balanced simplicity of PPC makes it attractive, but there are three other big benefits to using these ads. PPC is fast and efficient

PPC is a great entryway into the Search Engine Marketing (SEM) marketplace. It takes mere minutes to set up an account in Google AdWords. From there, you can immediately start running ads to your target audience. You have complete control over the budget and can start and stop ads as needed.

Because you can deploy PPC so quickly, it’s perfect for rapid response advertising. You can react immediately to competitor campaigns or current events that impact your business. For companies running flash sales or who consider themselves agile in their marketing, this quickness is a major asset.

PPC targets the right audience

While SEO is key to long-term success, sometimes it’s helpful to know you’ll reach the right people right away. That’s where setting up effective PPC audience filters can make a difference.

When you run a PPC campaign, you choose exactly where and when your ads will appear. You can tweak ads based on location, keywords and even the time of day! No other SEM tool gives you that level of flexibility.

We find that PPC ads are particularly effective for local businesses. When customers in your area use a search engine to seek out a service, your targeted ad can be waiting for them, instead of buried underneath search results that might not be as relevant.

PPC gives you an opportunity for testing

Because you can be confident your target audience is seeing your ad, PPC is a great tool for testing keywords and ad copy. Take what you learn through your PPC data and apply it across other advertising mediums. And, as mentioned above, the pay-as-you-go nature of the campaign means you’re really only investing in your successes, which can be a huge budget savior as opposed to other “all-in” testing options.

Leverage PPC to your advantage! PPC can add a lot of value, but like all marketing strategies, it’s only worth pursuing if it actually works for your business. Luckily, PPC allows you to measure valuable metrics, including your costs, views and clicks. Before launching your PPC campaign, decide on your benchmark ROI. If you find yourself missing your goal, simply make changes to the campaign. This is where PPC’s efficiency benefit shines – you have the ability to immediately adjust target keywords, ad copy, and even the landing page. With PPC, you have complete control. If you’re not leveraging PPC to help grow your business, it might be time to start. Use the rich data and reporting to take your entire SEM program to the next level! Read article →
May 16 / 2016
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Using Social Media in B2B Marketing

As a B2B business, do you feel left out of most social media marketing conversations? Without flashy new products to showcase or mass market appeal, it can seem like social media just doesn’t make sense in the B2B world. We have news for you: social media has matured, and it’s absolutely worth the investment for B2B companies! In the B2B world, there are three ways to strategically use social media:
  • Expand your brand’s reach
  • Engage your existing customers
  • Offer relevant expertise
  • Focusing on these three goals to leverage social media to your advantage means bolstering your business’ appeal to potential clients—even if your prospects aren’t directly active themselves on social platforms! ExpandSocial Media Social media can accomplish many things, but presumably you’re hoping to create more qualified leads. Social can be a great tool for lead generation, but only if you treat it as a long game and invest resources to create robust, regular, and relevant content. Analyze where your current customers are spending time and seeking information. You may already be interacting with them on social media without a formal strategy, and that’s a great place to start! Beef up your interactions and content creation on those platforms, and focus on quality of engagement over the quantity of social tools you’re using. Engage A big difference between B2B and B2C is the length and complexity of sales cycles. Converting a lead to a sale often requires multiple touches over time, rather than motivating an impulse purchase. This means keeping current on your social media campaigns and working to develop them over the long term. For this reason, we recommend not thinking about your social media engagement as a series of specific campaigns. Rather, think about using social platforms to build on existing conversations. How can social media tools make that relationship management easier and more robust? Expertise Since the sales cycle in B2B is longer than in B2C, you need to keep your potential customers coming back for more. Social media is an ideal medium to establish yourself as an industry thought-leader or a highly responsive resource. To showcase your expertise, establish a content management plan that makes sense for your brand. If you’re already publishing resources like whitepapers or writing a blog, social tools can expand your readership. Consider offering premium content to email subscribers or your social media followers. As you use these strategies, don’t overlook the importance of collecting data about your potential customers. Invest in a CRM tool that can sync with your social media efforts to track engagement and secure valuable contact information. While you build your social media strategy, identify what metrics you will measure. A good CRM database can document your interactions and tell you about the effectiveness of your social tactics. Does a LinkedIn follower have more value than someone who likes your Facebook page? Are your Twitter conversations leading to qualified leads? Understanding your ROI will help keep you focused in a crowded social media world. The end result to a more sophisticated social approach is a better lead pipeline. Read article →
    May 06 / 2016

    Baseball Season Means It’s Time for Sponsorship Materials!

    March Madness has come and gone, and football season is still six months down the line—which means it can only be one time of year. That’s right, spring training is over and baseball season is upon us! People are flocking into stadiums across the nation to watch America’s favorite pastime, while at home, little leaguers are putting on their uniforms and getting ready to take home this season’s trophy. Baseball season is about more than the players on the field, however—it’s also about the local businesses and sponsors who put them out there with fresh uniforms on their backs! And while major league teams don’t have to worry about finding sponsors, your local area little league teams might not be so fortunate. Luckily, small businesses of all types are the perfect sponsors for local area baseball teams! A small cash donation makes sure registration and equipment fees are paid, while the small business itself benefits from being the official sponsor of that team. It’s a win-win situation! And while you might be content with just getting the kids some jerseys, this year it might be time to consider a few other advertising investments as well. Picture this: your kids take the field in the new uniforms you sponsored as community members clap and cheer. The other team cranks a big hit into left field, where your kid makes a great diving catch to end the inning! And, right behind him when he stands up is a bright, attractive banner advertising your small business. It’s like something out of a movie! Being the official sponsor of a little league team gives you the opportunity to advertise through them, without detracting from the altruism of your sponsorship. Smart businesses jump on this opportunity and when they do, it yields great results. Take a look at some of the sponsorship materials that you can use to your advantage if you’re kind enough to sponsor a local little league team:
    • Banners: Banners are big, bright and undeniable. Position one on the fence in left field, right outside the gate to the baseball diamond or nearby the concession stands to get the attention of people. When they know you support the local team, they’re more apt to support you!
    • Apparel: Jerseys are a great start to your sponsorship, but you can always take things further! Create nifty shirts or hats for local team supporters to buy and don’t be shy about putting your business’ name and logo on them.
    • Trinkets: Key chains, bottle openers, backpacks and more are all great items that will be often used throughout the summer. With your logo on them in team colors, you can extend your marketing profile through your sponsorship. Smaller accessories like beer koozies are also ideal and can be given away at games as free marketing swag.
    • Schedules: Whether it’s a fridge magnet or a desktop calendar, having a schedule that shows all of your team’s games is going to be a handy item for followers of the team. Brand it with your business’ images for marketing appeal, and you can even think about including coupons or codes that potential buyers might only get if they buy a calendar.
    All of these things and more are great sponsorship tools and can go a long way towards supporting both a local baseball team and your business. The team gets the funding they need to play this year and you get the notoriety that comes with supporting them! Consult with your local AlphaGraphics today to learn more about the many branding opportunities possible to baseball sponsors and start planning your summertime marketing campaign with the help of a local sports team. Read article →
    April 05 / 2016
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    Personalize Your Marketing Campaign with Variable Data

      When the average person visits their mailbox generally they're looking for a few specific things: bills, packages they’ve ordered, personal letters addressed to them and the like. What they’re not looking for are advertisements addressed to “current resident” or pieces of junk mail for “valued customer”—often, these items are given a quick glance and end up in the circular file.   The downfall of direct mail has long been the impersonal nature of it. People assume that if you can’t even address them by name that you have nothing worthwhile to say to them and, thanks to many a failed direct mail campaign, there’s probably some credence in that sentiment. This impersonal nature is one of the chief reasons many marketers simply skip this facet of advertising in the day and age of email marketing, which comes complete with a prospect’s name. But, thanks to variable data and the many capabilities that come with it, many smart marketers are rethinking direct mail as a viable option in the world of prospecting.   What is variable data and how does it work?   Variable data is a two-part approach to marketing that involves a more meaningful connection with your target audience—and it all starts with knowing a person’s name. Through compiled prospect lists—whether purchased or put together in-house—businesses can create an extensive advertising campaign that starts with a template and ends with individually addressed pieces of direct mail that speak directly to a potential customer. Here’s an example:   The Sweet Tooth, a new candy shop in town, is looking to advertise a new line of gummy fruit snacks to people in its area—the decision is made to use a direct mail campaign, complete with a postcard mailer addressed with variable data.   Using a list of potential customers obtained from a local candy expo from the prior year—people who signed up to learn more about new candy products—The Sweet Tooth decides to create a postcard that showcases its new gummy treats with the message, “we heard you might be interested in Gummy Treats!” The shop then has a local print company do a run of 300 postcards, printing variable data in the form of unique customer names and addresses.   When the postcards are printed, The Sweet Tooth works with the local postal branch to deliver the postcards directly to the customers.   The bottom line? Variable data is simply the act of printing different data on individual components of a run. In the purposes of direct mail, it means printing unique customer information to get the attention of the person you’re marketing to—seeing their name on a piece of mail is a lot more enticing than “current resident” or even “valued customer.”   Variable data comes in all forms   Now, while the most common use of variable data printing for direct mail campaigns is customer names and addresses, it’s by no means limited to just this crucial information. Take a look at just a few of the other ways companies have successfully used variable data to turn a piece of direct mail into a sale:   - Printing unique customer numbers or unique promo codes to track conversions online. - Printing different offers for different types of prospects or customers based on available data. - Printing specialized contact information as a call to action, including personalized URLs.   The bounds of how variable data can be used are limitless and can be customized to fit the needs of your marketing campaign, no matter the scope or depth. Whatever unique information you need to communicate to your customers, know that it’s possible with variable data printing!   AlphaGraphics Side A   Making the most of variable data   The days of garbage mail and junk advertisements are far from being over, but that doesn’t mean your direct mail campaign has to be clumped in with lesser pieces of mail! Using variable data can and will be what brings your mailer to the top of the junk pile and prevents it from being just another piece of trash by the time the mail is read. Moreover, direct mail with variable data also affords you a number of other benefits over a regular ‘ol campaign, including:   - Tracking ability through unique identifiers, giving you the power to measure responses and understand your success. - Pathing abilities, to lead your customers into your sales pipeline and make sure you’re giving each opportunity your best shot. - Time-sensitive campaign capabilities, creating demand and urgency that causes customers to act.   If you think variable data printing is just a fancy spoof on junk mail marketing, think again: the right information, presented in the right way, with the personalized touch of variable data is a catalyst for success. Read article →
    August 14 / 2015
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    Using Large Format Signs and Banners to Kick Off School Athletics

    Back to school is an exciting time of the year for parents, students and teachers alike—especially since this time of year is also primetime for school sports of all types! From aspiring football stars at the high school level to collegiate soccer players and beyond, there’s no shortage of athletics to get excited about when the school year begins anew.   With so many teams, players and game days in sight during the late summer/early fall months, it’s also a big time of year for large format signs and banners, to help promote each school’s teams. Banners and large signs are great ways to get people excited about upcoming games, team activities and more, and they’re used for everything from rallying support to encouraging tryouts to boosting team spirit!   Just putting your school’s mascot on a banner and hanging it in the hallways isn’t going to rally the team, however: it takes a great looking, pride-inspiring call to action to fill the stands and get people on their feet for the hometown team. Take a look at a few essentials every team banner, poster or sign needs to have to make sure your school’s sports teams are getting the support they deserve from students, parents and fans:   - Represent your school colors and show off your mascot! Nothing says school spirit like rallying behind the pride and joy of your institution and encouraging people to stand beside their school colors will have them flocking to games wearing school attire, waving homemade banners of their own and even buying official team merchandise to help support the boys and girls representing them on the field.   - Share important information! A banner or poster is more than something that looks great—it’s all about informing people as well. Tell onlookers when important games are, where they’re being played, who you’re playing against and what they can do to cheer your team on. Having a team bake sale to support new uniforms? Are team members going to be volunteering somewhere? Get the information out there!   - Show off your stars—even if it’s the whole team. When people can put a face to a cause—like your star quarterback or the undefeated women’s tennis team—they’re going to be more apt to come out and show their support!   School athletics are a big part of the school experience at any level—whether your high school basketball team is riding an undefeated streak or the college football team is making a bowl run this year. Make sure people are getting the full experience and help them get excited about the teams that represent them by investing in a few forms of signage or banners! And remember, large format is the way to get someone’s attention—if you want to really make sure people are coming out in droves to support the home team, consider one of these print ideas in conjunction with a few good signs or banners:   - Team calendars that show both home and away games and showcase players.   - Sponsorship signs that can be placed around town, if your team has a corporate sponsor.   - Rack cards with big game dates or team info on them.   - Fliers that can be tacked up around campus as a friendly reminder on game days.   The possibilities are endless! If you’re looking for a way to instill a little team spirit for the big back to school athletics activities on your calendar this fall, make sure you’re stopping by your local AlphaGraphics to speak with a print and marketing professional about what might work for you and your school. Go team! Read article →
    July 29 / 2015
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    Identifying Essential Back-to-School Materials for Colleges and Universities

    Summer may be heralded by a campus that’s missing the majority of its student population, but the exodus of people at the end of the spring semester by no means signals the end of college activities. In fact, summer vacation and the summer months are the prime time of year for colleges to start preparing for the next crop of students who will be seeking higher education come the fall.   One of the most important parts of prepping for the upcoming school year is getting the right materials in line for students seeking information, resources and guidance as to what classes they’ll be enrolling in, where they need to be on campus and what facilities they need to familiarize themselves with. In a nutshell: one of the biggest tasks of any college during the summer season is making sure it has materials designed, printed and ready to go before classes start up again.   Enrollment materials   The most essential of all the printed materials that a college will require are those materials that pertain exclusively to new students. For people enrolling in college for the first time, the campus and its courses are a fresh experience that can be heavily confusing, which is why it pays to have a myriad of resources on hand to make the experience smoother and more coordinated for newcomers. Take a look at a few of the essentials that encompass enrollment materials:   - Campus maps: It’s easy to get lost on any college campus and with courses spread out throughout the length of the campus, a campus map is going to be the most valuable tool for any first-year student. Creating pocket-sized maps or folding maps is a great way to give people a handy visual of their environment and can even help students learn the best routes to and from classes. - Course catalogs: In the age of the Internet, why would anyone print course catalogs? Well, for the simple fact that it’s much easier to thumb through a book and pick classes you’re interested in, rather than navigating between several webpages! What’s more, course catalogs allow new students to see every class available to them in one singular place. - Student handbooks: For many first year college students, the student handbook is a bible—it contains absolutely everything they need to know about anything they might have questions about. Handing out physical copies of the student handbook can also put newcomers at ease because it gives them a reference guide right out of the gate.   These are just a few of the printed materials that can facilitate a much easier transition for brand new college students—the opportunities to provide incoming students with resources are virtually limitless!   Course materials   For new and returning students alike, there’s nothing quite so important as all of the necessary course materials that will help enrollees get the education they’re here for. Taking the time to print up a full gamut of course materials before the school year officially starts will save both teachers' and students' precious time in getting started with their classes and ensure everyone has the appropriate information and resources to succeed. A couple essential printed materials that any course can benefit from include:   - Reading lists: Complete with ISBN numbers and even QR codes that link to official book retailers, having reading lists printed up eliminates confusion that might come from buying the wrong title or edition of a book. - Syllabi: Having a course syllabus sets the tone for the semester ahead and gives every student in a course the schedule and expectations of the course upfront, so they can adequately prepare themselves. Handing out printed copies will also ensure that every student has one, rather than relying on them to find it online, download it and print it.   Depending on the course being taught and the materials required from each student enrolled in that course, a nearly infinite number of other printed materials might be necessary—it’s important to take stock of what these materials are before classes start so they can be appropriately designed and printed for use on day one.   School resource materials   On a college campus you’re bound to find a variety of different buildings, each with its own purpose. Some buildings are strictly for classes; others are sports and training facilities; still more are health and wellness centers; some are advisory buildings; many are study locations; the list goes on and on. To make sure every student gets the most out of their time at the school, it’s important to have materials located in these buildings that help enrollees to tap all of the resources available to them:   - Pamphlets: Whether it’s giving students an overview of the computer lab or outlining the various advisors located in a certain building, pamphlets are some of the most informative printed materials you can give your students and customizing them by building means getting the right information into the right hands. - Flyers: Promoting student events? Raising awareness about a campus policy? Announcing information within a certain building? A flyer is absolutely the way to do this! Whether it’s read by a student waiting for their classroom to open up or it’s noticed by someone walking down a corridor, flyers will definitely get the word out. - Handouts: Handouts are a great way to make sure your information gets into the hands of students and that they can’t possibly ignore it. Whether you’re alerting dorm residents of a maintenance day or you’re handing out revised parking guidelines for campus parking lots, handouts can save you the trouble of hoping someone sees your information by giving you peace of mind that you literally put it in their hands.   Get ready for the school year   When you truly consider how many printed materials are needed to make a school function, it’s no wonder that many colleges and universities start the printing process during the summer months! Take stock of what your school needs and make sure you’re working to get these items printed quickly because the new school year will be here before you know it! Read article →
    July 15 / 2015

    It used to be so easy…

    A decade ago, driving customers to your business consisted of placing an ad in yellowpages, building a website and displaying a sign out front - TA DA!, you’re all set for business. Today, not so much. In fact, yellowpages as a business search tool is unheard of, particularly within the millennial generation. When it comes to a website and social media within your business – nothing could be more important. We’ll touch on websites today and cover social media as Part 2. In today’s world, the mentality can no longer be “build it and they will come.” Websites need constant care, attention and updates but are, without a doubt, the cheapest 24-7, 365-day sales person that you can hire. Technology is constantly changing and updating. Your website needs to do the same. The website that you had your nephew build in 2004, to be frank, is worthless. Your website needs to be built in the latest technology and on a device responsive platform. This means that the website display automatically adjusts to the size of the screen. Check the screenshots below, they show a sample website appearing on desktop and mobile screen.   [caption id="attachment_1907" align="aligncenter" width="300"]AlphaGraphics Sample Good site Sample Website[/caption]  

    AlphaGraphics website design1

     The mobile version isn’t exactly readable. A mobile customer would have to work hard at pinching and expanding to find out about your business. In a quick and fast-paced world, why would your potential customer spend additional efforts trying to find your information when they can go to your competitor’s updated and readable website? Look at the following image, this is what it’s all about.  

    AlphaGraphics website design 2

    So how do you know if you have to revise your website? The first clue to look at is your website analytics. It is here where you will find the breakdown of customer traffic between mobile and desktop users. Your analytics will identify the exit rate of those visiting your website. If you haven’t updated your website in a while, odds are, you will see a higher exit rate of mobile users than desktop users. If you’re questioning yourself and wondering if you even have an analytics systems…it’s time to install Google Analytics. It’s easy and there are many instructional video’s available to teach you everything that you want to know about website analytics. Once installed, you will start to receive a wealth of information at your fingertips and have all the information necessary to make sound decisions regarding your business. We all know that you don’t get a second-chance at a first impression and our website is typically the first impression for the majority of your potential customer-base. Invest some time and money into your website. It will build trust and confidence with your customers and make it easy for them to do business with you. Seem overwhelmed? Take one step at a time. Start with the first step: Research. This is done with your analytics. Once you have that information, you can make plans for change. AlphaGraphics has a number of resources for you to draw from in planning out your next steps. Marketing professionals, copywriters, graphic designers and programmers to help make your website work for you. More information is available in this document or if you want to set up an appointment with your local center, click in this document. Read article →
    July 17 / 2014

    AlphaGraphics Announces Unprecedented Growth

    Leading Marketing and Print Franchise Signs 41 Franchise Agreements in Fiscal Year 2013

    AlphaGraphics, Inc announced today that during its fiscal year 2013 ending June 30, 2013, it signed an unprecedented 41 franchise agreements. This unit growth is more than double its fiscal year 2012 signings. AlphaGraphics attributes these strong results to the successful implementation of its business strategy to evolve from a printer to a trusted, marketing communications franchise serving small businesses.

    “Our AlphaGraphics franchisees are reaping the rewards of providing small businesses not only printing services, but strategic marketing solutions,” said Art Coley, president of AlphaGraphics.

    “This success is attracting entrepreneurs across the country to join AlphaGraphics and several of our existing franchisees to expand their territories. Both signs of a healthy business opportunity.”

    (more…) Read article →
    November 26 / 2013