- Blogs are perhaps the simplest way to keep content on your website fresh. A simple 500-word blog post will be recognized by search engines as an effort to produce quality, recurring content, keeping your site well-ranked in search engine results.
- Update your services or offerings as they change in real life. This is a good habit to get into anyway, to prevent confusion for customers. For example, if you now offer Service B in addition to Service A, make sure your website now offers information about your capabilities for Service B.
- Assess the design and responsiveness of your website biannually to make sure it’s compliant with existing best practices on the web. Also, be sure to check all links and forms to make sure they’re still working appropriately.
- Advances in UV LED ink are going to be a game-changer for pharma companies and food packing companies. Because these inks can be cured via LEDs, there’s no heating element required to set them, thus staying well within the packaging and printing guidelines of these rigorously monitored industries.
- Affordable raised ink is now becoming a standard option for at-home, desktop printers! What this means for consumers is the ability to print not only textured documents, but also braille!
- Flexo printing is getting a second look by innovators! This once quickly-dismissed printing platform is being innovated and improved upon to stay relevant within the industry. Look for enhancements via fixed color palette printing and new substrate materials to improve the efficiency and effectiveness of this process.
- Conductive inks are a major focus of functional printing, thanks much in part to their continued use in RFID printing. Innovations continue to push the boundaries of conductive ink use—especially when used in conjunction with 3D printing!
- Organic printing is already a hot topic in the medical field, but it’s also starting to gain traction in other industries as well! When paired with marketing concepts, organic printing could become a staple in temporary outdoor advertising.
- Printed electronics was a show-stopping concept that this year’s DRUPA conference! Circuit carriers and circuit boards are the subject of printed electronics currently, with much speculation as to how they’ll shape the future of the electronics industry when perfected!
- Printed packaging security is something that can benefit nearly any industry, with positive ramifications that improve logistics, cut costs and streamline workflows. More than just RFID alert emitters and clear-print security, things like temperature-activated ink and inherently secure printed packaging designs will touch industries far and wide.
- Holographic and tinted printing techniques could be used for a wide variety of print packaging applications, from security to advertising and beyond.
- Serialization was a big topic this year, with much emphasis being placed on late-stage customization and how serialization via print processes can help to provide cradle-to-grave tracking for customers and designers alike.
PPC is a great entryway into the Search Engine Marketing (SEM) marketplace. It takes mere minutes to set up an account in Google AdWords. From there, you can immediately start running ads to your target audience. You have complete control over the budget and can start and stop ads as needed.
Because you can deploy PPC so quickly, it’s perfect for rapid response advertising. You can react immediately to competitor campaigns or current events that impact your business. For companies running flash sales or who consider themselves agile in their marketing, this quickness is a major asset.PPC targets the right audience
While SEO is key to long-term success, sometimes it’s helpful to know you’ll reach the right people right away. That’s where setting up effective PPC audience filters can make a difference.
When you run a PPC campaign, you choose exactly where and when your ads will appear. You can tweak ads based on location, keywords and even the time of day! No other SEM tool gives you that level of flexibility.
We find that PPC ads are particularly effective for local businesses. When customers in your area use a search engine to seek out a service, your targeted ad can be waiting for them, instead of buried underneath search results that might not be as relevant.PPC gives you an opportunity for testing
Because you can be confident your target audience is seeing your ad, PPC is a great tool for testing keywords and ad copy. Take what you learn through your PPC data and apply it across other advertising mediums. And, as mentioned above, the pay-as-you-go nature of the campaign means you’re really only investing in your successes, which can be a huge budget savior as opposed to other “all-in” testing options.Leverage PPC to your advantage! PPC can add a lot of value, but like all marketing strategies, it’s only worth pursuing if it actually works for your business. Luckily, PPC allows you to measure valuable metrics, including your costs, views and clicks. Before launching your PPC campaign, decide on your benchmark ROI. If you find yourself missing your goal, simply make changes to the campaign. This is where PPC’s efficiency benefit shines – you have the ability to immediately adjust target keywords, ad copy, and even the landing page. With PPC, you have complete control. If you’re not leveraging PPC to help grow your business, it might be time to start. Use the rich data and reporting to take your entire SEM program to the next level! Read article →
- Banners: Banners are big, bright and undeniable. Position one on the fence in left field, right outside the gate to the baseball diamond or nearby the concession stands to get the attention of people. When they know you support the local team, they’re more apt to support you!
- Apparel: Jerseys are a great start to your sponsorship, but you can always take things further! Create nifty shirts or hats for local team supporters to buy and don’t be shy about putting your business’ name and logo on them.
- Trinkets: Key chains, bottle openers, backpacks and more are all great items that will be often used throughout the summer. With your logo on them in team colors, you can extend your marketing profile through your sponsorship. Smaller accessories like beer koozies are also ideal and can be given away at games as free marketing swag.
- Schedules: Whether it’s a fridge magnet or a desktop calendar, having a schedule that shows all of your team’s games is going to be a handy item for followers of the team. Brand it with your business’ images for marketing appeal, and you can even think about including coupons or codes that potential buyers might only get if they buy a calendar.
Leading Marketing and Print Franchise Signs 41 Franchise Agreements in Fiscal Year 2013
AlphaGraphics, Inc announced today that during its fiscal year 2013 ending June 30, 2013, it signed an unprecedented 41 franchise agreements. This unit growth is more than double its fiscal year 2012 signings. AlphaGraphics attributes these strong results to the successful implementation of its business strategy to evolve from a printer to a trusted, marketing communications franchise serving small businesses.
“Our AlphaGraphics franchisees are reaping the rewards of providing small businesses not only printing services, but strategic marketing solutions,” said Art Coley, president of AlphaGraphics.
“This success is attracting entrepreneurs across the country to join AlphaGraphics and several of our existing franchisees to expand their territories. Both signs of a healthy business opportunity.”(more…) Read article →