Alphagraphics blog

How to Make Business Networking Efforts Pay Off

How to Make Business Networking Efforts Pay Off

You run your business every day, and that means you know what makes it tick. You understand that to do business at all, you need to connect with the right people. After all, businesses are run by people for people–they aren’t run by machines. If you want to make your sales sing, you have to start networking with the right people and with the right materials.   Read article →

May 26 / 2017
Author admin_us255
Category Branding
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Three Marketing Trends Every Business Should Explore in 2017

Three Marketing Trends Every Business Should Explore in 2017

The marketing space is constantly changing, thanks to developing technology and evolving customer preferences. It is no longer enough to merely create a few ad campaigns and hope for the best; these days, your marketing strategy needs to continue to evolve to keep up with the way that your customers want to receive their marketing messages. Here are three trends for 2017 that your business just cannot afford to ignore:  Read article →

May 12 / 2017
Author admin_us255
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Attending a Trade Show? What to Do Before, During and After the Big Event

Attending a Trade Show? What to Do Before, During and After the Big Event

Trade shows provide excellent marketing opportunities for your business in terms of networking with prospective clients and engaging with consumers. However, it is not enough to merely make an appearance at a trade show and hope for the best. Here is what you need to consider before, during and after the event to ensure that you maximize your efforts: Read article →

April 28 / 2017
Author admin_us255
Category Tradeshows
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5 Reasons You Should Invest in a Commercial Printer

5 Reasons You Should Invest in a Commercial Printer

Few companies find lasting success today without spreading the word about their business. Whether you’re a new startup or an established business, you still need to advertise your products and services to both new and existing customers. While you can print a few flyers on your office machine, they might not look professional, and you have some much better options. Here are just five reasons that you should invest in the services of a commercial printer to help advertise your business. Read article →

April 14 / 2017

3 Reasons Your Business Needs Banner Advertising

3 Reasons Your Business Needs Banner Advertising

Sure, it’s important that your company embraces the digital age and has a presence online. A major mistake that too many businesses make today, however, is only advertising online and forgetting about the effectiveness of print ads. One of the most compelling forms of large format print is the banner. Here are just three reasons why your business should be using banner advertising to reach and retain customers. Read article →

March 31 / 2017

Print Media is Still Going Strong in the Digital Age

Print Media is Still Going Strong in the Digital Age

Tech pundits are never at a loss for bold, sweeping predictions about the future. One common refrain is that print media will soon go the way of the cassette player and the VCR, replaced forever by digital content consumed on laptops, smart phones and tablets. Companies that are foolish enough to still invest in ink and paper-based advertising will also go extinct, overrun by more visionary competitors that are more willing to change with the times.

“Not So Fast!”

Those who make these claims do so with an air of arrogant finality, as if the switch to all-digital media is so obvious that only an intellectually challenged dimwit would fail to accept its inevitability. With all due respect to the pundits, however, the final chapter of this particular story has not yet been written. In fact, many astute observers believe that print media will play a vital role in mass communications for the next several decades at least. Here’s why they say that:

  • Human nature, not technology, ultimately determines the shape of the future. For example, consider that, in the 1960s, futurists were predicting that traditional telephones would soon disappear, replaced by video consoles that allowed callers to see each other face-to-face. Yet in 2017 webcams remain a niche product, not the mainstay of daily communications. The reason for this is simple; People don’t always look their best, and most of us don’t want to be seen before we put on our makeup or after we finish a grueling workout. We’ll stick with good old fashioned voice to voice exchanges.
  • Human beings are tactile creatures that enjoy using all their senses, not just vision or hearing. Printed media acknowledges this fact, giving the public something to touch, to hold, even to smell. It provides a multi-sensory experience that a digital screen simply doesn’t replicate. That’s why printed books still sell in the hundreds of millions of copies each year. They offer a weight, a heft, a substance that digital images simply can’t match. In short, they provide a better experience for the user. So long as this remains the case, e-books will never replace printed material.
  • The very nature of mobile devices constrains their size and, consequently, the amount of material they can display at one time. This is not a temporary technological dilemma. It’s a fundamental constraint on digital media’s ability to supplant printed matter for a host of applications. Also, modern publishing techniques gives designers the ability to use a wider, richer mix of fonts, tones and illustrations than ever before, enabling print to more than hold its own against pixels.Human beings are tactile creatures that enjoy using all their senses, not just vision or hearing. Printed media acknowledges this fact, giving the public something to touch, to hold, even to smell.
  • The Bottom Line

    Of course, none of this means that you should abandon your digital communications efforts. However, it does mean you should continue to invest in printed messages to enjoy maximum ROI. That’s where AlphaGraphics enters into the picture. Contact us today to arrange your initial consultation. When you do, ask us about our new Michigan Avenue location, which offers unparalleled convenience and minimum turnaround times for our clients.

    March 17 / 2017
    Author admin_us255
    Category Printing
    Comments No Comments

    Be Inspired, Get Pumped, Win! How Custom Graphics Can Make Your Team Shine

    Be Inspired, Get Pumped, Win! How Custom Graphics Can Make Your Team Shine

    Is boosting your team’s spirit and performance on your list of New Year’s resolutions for 2017? Then AlphaGraphics has what you need to meet and exceed those goals. Having professional graphics that represent your team is a great way to increase player morale, share the team’s mascot and branding with the community and promote support for the coming sports season. Our team of graphic design professionals can help you find the best possible materials to make 2017 a winning year! Read article →


    Traditional Advertising Methods Can Be More Cost Effective

    Traditional Advertising Methods Can Be More Cost Effective

    Marketing your business is essential for gaining new customers as well as keeping your current customers. However, advertising can sometimes be expensive, especially if you are unfamiliar with the most effective types of advertising for your business. The good news is that traditional advertising is not only cost effective, but it enables prospective customers to see your company’s name outside of a computer screen, which means your business suddenly becomes valid and reputable. Read article →

    February 17 / 2017

    Make Presentation Materials that Leave a Lasting Impression

    Make Presentation Materials that Leave a Lasting Impression

    Having the ability to give informative, engaging presentations can help a company or organization meet its stated goals. However, there are a number of ways that even a carefully planned presentation can go wrong. The following tips are offered by AlphaGraphics to assist in the creation of presentation materials that effectively communicate a message and are sure to make a lasting impression. Read article →

    February 03 / 2017

    Don’t Forget to Order Super Bowl Promotions for Your Business

    Don't Forget to Order Super Bowl Promotions for Your Business

    With the Super Bowl right around the corner, many Chicago-area businesses are gearing up for the Big Game. Planning for events and promotions is an important part of making this a profitable experience, and the time to begin is now. The following tips are offered to assist business owners in creating marketing and promotional material that will increase traffic and boost profits no matter who is on the field for game day. Read article →

    January 20 / 2017