Sure, it's important that your company embraces the digital age and has a presence online. A major mistake that too many businesses make today, however, is only advertising online and forgetting about the effectiveness of print ads. One of the most compelling forms of large format print is the banner. Here are just three reasons why your business should be using banner advertising to reach and retain customers.
1. You Can Place an Advertising Banner Anywhere
The wonderful thing about banners is that they are so versatile. You can have a
banner, or several, created for your business or projects and take them everywhere you go. For example, a banner with your company's name, tagline or latest product can be unrolled and hung up at your business' quarterly meeting, a trade show or even at a community event that you've sponsored.
Banners are both an affordable and effective way to reach customers. Another benefit to banners is that they aren't obtrusive. Those who want to read your message can stop and do so. Others who aren't as interested can bypass the message.
2. Banners Are a Memorable Form of Advertising
Speaking of messages, banners have a way of sending a subliminal message to potential clients. Even customers who aren't in the market for your service will remember catching a glimpse of your colorful banner at some past event when a need does arise.
People are often annoyed when they see the same television commercial or hear the same radio ad over and over again. Fortunately, this doesn't happen with
banner advertising. When someone spots your banner repeatedly, the exposure simply solidifies your brand's message in their mind. When they have a need for the types of services that your company provides at a later date, you'll come to mind as an "established" and successful business in that field.
3. Banners Are Highly Customizable
One of the best things about banners is that you can customize them to your exact needs and preferences. Think about the exposure you want for your company: how you design your banners will be largely based on the characteristics of your target market. If you aren't sure how to design a banner to best fit your market, the creative team at your professional printer can help.
If your company is ready to get started with banner advertising, you couldn't pick a better partner than AlphaGraphics. We specialize in
large format printing, can customize your banner to nearly any specification and can even help with your design and message through our Graphic Design services. Call or email us today to get started. Also, keep in mind our new Michigan Avenue location, open by appointment only, which offers both convenience and fast turnarounds!