This month, one of my newer clients,
Draper & Kramer Mortgage, asked for more information on a
promotional postcard mailing to Logan Square in Chicago and a specific neighborhood in Oak Park. The catch? He didn’t have a prepared mailing list and had very little information on how to get started.
Obtaining A Good List
The client did have an idea about the sections of Logan Square and Oak Park he wanted to target, along with parameters for age range and household income levels. Additionally, he wanted the ability to mail to the same list more than once, as he is planning a monthly mailing campaign to these neighborhoods. Armed with this information, I was able to pull multi-use mailing lists with contact names from our mail shop partner.
To date, the folks at Draper & Kramer Mortgage have sent multiple successful promotional postcard mailing to their purchased mailing list and plan to send future mailers to other Chicago and Chicagoland area neighborhoods.
Different Types Of Mailings
We can certainly help create a successful mailing campaign for your business, whether it’s a single postcard or a recurring mail piece. First, you’ll need to decide what kind of mailing you’d like to send. Will it be a postcard to advertise a sale or a grand opening? Will it be a letter soliciting business or donations from your constituents? Will it be a newsletter with monthly updates to your clients? Will the mailer be a stand-alone piece or will it be sent to your contacts sealed in an envelope?
Draper & Kramer elected to mail to local and specific Chicago-area contacts, and you’re certainly welcome to do the same! That said, if you’d rather blanket a neighborhood or suburb with your message, we can help you prepare an
Every Door Direct Mailer (EDDM).
We can also help you mail to a specific list of contacts! Most of our clients come to us with prepared mailing lists of specific companies or people they’d like to contact, however, this is not a requirement! We frequently assist clients in the purchasing of mailing lists at any size and with any set of parameters. Some of the most popular mailing list parameters we see are household size, household income, age range within the household, and business/industry type. Clients may also choose between single and multi-use lists – if you’re going to be sending multiple mailings to the same list within a calendar year, we can facilitate multiple uses of the same list all rolled into one single cost.
Once we have a decision for what you’d like to send and who you’d like to send to, we’ll need a print-ready art file. If you’re not able to produce an art file on your own, we can help with a
full or partial design and sizing parameters.
From start to finish,
Alphagraphics Chicago North can help you get your mailer out the door within 3-4 business days! Whether you’re mailing to specific Chicago neighborhoods, the Chicagoland area, or nationwide, we’re your one-stop shop for mailing services.