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When Is Personal Too Personal?

One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can

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Best Practices in Personalized Marketing

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors

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Did You Know Personalized Printing Is Green Printing?

When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should. But you should also get excited about how personalized printing helps you go

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3 Tips for Optimizing Your Multichannel Marketing

Want to energize your print campaign? Combine print with other media to amplify its effect. The most common channel pairing with print these days is email, but you might also want to consider text messaging,

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Guide to Being Authentic

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people

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Why You Should Be Doing Event Marketing

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to

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Effective Communication Breeds Customer Loyalty

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they

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Effective Marketing Copy Made Easy

Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple tricks will increase your ability to grab your audience’s attention and communicate

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Tips for Ordering Promotional Products

Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multichannel marketing campaign. They tend to be

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5 Updates to Freshen Up Direct Mail

Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few ways you can update your

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