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Get More for Your Money

Get More for Your Money

Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a

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Are You Selling for the Short- or Long-Term?

Are You Selling for the Short- or Long-Term?

When you create personalized print communications for your customers, are you thinking about short-term selling or long-term relationships? While getting the quick sale feels great, the biggest profits come from long-term customers who provide recurring

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5 Reasons Print Stubbornly Refuses to Be Replaced

5 Reasons Print Stubbornly Refuses to Be Replaced

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at

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When Is Personal Too Personal?

When Is Personal Too Personal?

One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can

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Best Practices in Personalized Marketing

Best Practices in Personalized Marketing

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors

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Did You Know Personalized Printing Is Green Printing?

Did You Know Personalized Printing Is Green Printing?

When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should. But you should also get excited about how personalized printing helps you go

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3 Tips for Optimizing Your Multichannel Marketing

3 Tips for Optimizing Your Multichannel Marketing

Want to energize your print campaign? Combine print with other media to amplify its effect. The most common channel pairing with print these days is email, but you might also want to consider text messaging,

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Guide to Being Authentic

Guide to Being Authentic

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people

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Why You Should Be Doing Event Marketing

Why You Should Be Doing Event Marketing

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to

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Effective Communication Breeds Customer Loyalty

Effective Communication Breeds Customer Loyalty

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they

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