5 Reasons Print Marketing is Trending Upward in 2017

‘Experts’ have been predicting the death of print marketing for years now. We constantly hear about how print is in decline and that the industry is hurting. But, year after year, people continue to visit

What is ‘Experiential Marketing’ and How Can Print Promo Products Help?

The simplest concept in the world of marketing is getting your product directly into the hands of someone who might be a potential customer. Think about free samples at the grocery store, for example. It’s

7 Steps to an Effective Print Marketing Campaign

Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an

Yard Signs: Summertime’s Marketing Sleeper

There are some forms of advertising that are strictly seasonal. You’re not likely to see a sandwich board outside a local restaurant in the middle of winter, just like you’re probably not going to see

Now is the Time to Print Those Summer Signs!

Now is the Time to Print Those Summer Signs! Like anything, advertising is a seasonal endeavor. Your retail shop might carry different products in the summer than in the winter, or your service-based business may

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Master the 8 Tenants of Modern Marketing

Once upon a time, marketing was easy. All advertisers had to do was present a product/service, explain its benefit to the customer, and create an appealing call to action. And while that’s still the core

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Digital to Print: What Considerations Need to be Made?

One of the biggest miscommunications when it comes to professional printing is the transition from the computer screen to the physical product. Often, businesses design with one idea in mind, and are subsequently confused when

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5 Must-Have Postcard Mailing Features and Why They’re Important

Postcards have long been a staple in direct mail advertising, and for good reason: they’re a low-cost solution to marketing with the potential for a high return. Of course, like any piece of marketing collateral,

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Planning an EDDM Campaign: What You Need to Know

An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new

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Start Planning Your Holiday Promotions Now!

Summer might not even be a memory yet, but it’s never too early to start planning holiday promotions. The holidays represent the most commercially active time of the year, but capturing potential customers’ attention is

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