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So Much More Than Your Local Printer: How We Evolved In Today’s Marketplace

The Peissig Family, Owners of Gateway Printing... now AlphaGraphics From 1965 to 2010 Gateway Printing worked with local Missoula businesses to create high-quality commercial print products that helped those businesses to thrive. During that time period we invested in great changes as different printing presses and finishing machinery were created to deliver products at the best quality and highest speeds. We went from one, to two-color, and eventually four-color printing and excelled at creating collateral for all different types of customers throughout Missoula and beyond.

As technology changed so did the market. Our customers no longer needed just print products to thrive in today’s marketplace. Websites, social media, signage, surveys, and personalized mail very quickly became integral parts of everyday marketing strategies. Gateway Printing needed to evolve to offer our clients the ability to grow as well. We joined the AlphaGraphics network, (and still we are a locally ownedoperated business), and have not looked back since. The AlphaGraphics network gave us the support we needed to become more than your local printer.  Print is our specialty but we offer so much more now and are backed by a globally successful brand that is an expert in visual communications.  We are constantly updating our skill set to be able to deliver not just offset printing, but digital print, website design, email campaigns, promotional products, signs, vehicle wraps and more.

When a customer walks through our doors we find ourselves having different conversations. Gone are the days of strictly talking about ink on paper… we now find ourselves asking about target audience and how our clients plan on reaching each one of their potential customers. We still are a local Missoula printer and plan on being here for a long time, but we now ask more questions about goals and long-term marketing plans.

 

“…we can now help businesses continue to market themselves through a variety of channels to get better results…”

 

After taking in an order for a postcard our discussion doesn’t end there. We are happy to fulfill print orders and always will be… hey it is our specialty after all, but we can now help businesses continue to market themselves through a variety of channels AlphaGraphics Missoulato get better results. After printing postcards clients may be interested in follow up personalized mail, printed from our digital press, or yard signs that can be posted at job sites printed from our Mutoh printer, or professionally installed vehicle graphics that are cheaper and more effective than billboards, or website designs that they can edit themselves, or email campaigns that quickly reach clients on tablets, phones, and computers alike. All these pieces can be quickly executed and compliment each other for a more effective means of marketing.

We still are a friendly local Missoula printer producing great products at fair prices, but we are so much more than that now.  Call us at 406.728.4810 or go to our contact page to set up a time to discuss your next project or marketing plan.

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