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Every Door Direct Mail – Reaching Neighborhood Customers

Every Door Direct Mail – Reaching Neighborhood Customers

A new pizzeria in Chicago had over 400 people show up to its grand opening event – a continuous line out the door from open to close! Even more amazing, the pizzeria only used direct mail,

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Email Marketing – A Conversation Not An Ad

Email Marketing – A Conversation Not An Ad

Create a Conversation Not an Advertisement Email is one of the most influential channels of digital communication and can significantly set your business apart from the competition. A recent email marketing report stated that:

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Multi- & Cross-channel Marketing: A Love Story

Multi- & Cross-channel Marketing: A Love Story

“Jill, will you marry me?”  That’s what the billboard said. I couldn’t believe it.  My roommate had pulled it off.  Of course, he was only able to negotiate the rep down to a one-month lease, rather than

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The Top Four Most Common Prepress Problems and How To Solve Them

The Top Four Most Common Prepress Problems and How To Solve Them

AlphaGraphics is your local marketing communications and printing services partner. The experts at AlphaGraphics deal with thousands of print files on a monthly basis, and we have identified a few ways to help make the

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Hiring Process: Not About Who, but About Why?

Hiring Process: Not About Who, but About Why?

Although the Selection and Hiring Process may seem time and step-intensive, hiring the right person for the right job is one of the most important responsibilities a company has – one that has far reaching

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The Continual Rise of the QR Code

The Continual Rise of the QR Code

Think for a moment if you will, when was the last time you walked down the street, and didn’t have your cell phone with you? If you are anything like me, there a couple of

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The Key Components of a Successful Marketing Campaign

The Key Components of a Successful Marketing Campaign

Targeting: Your Audience Your product or service is most likely going to be purchased or used by a definable audience with characteristics that make them more likely to purchase or use your products or services.

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Recruiting the Right People for the Right People – The Recruiting Funnel

Recruiting the Right People for the Right People – The Recruiting Funnel

RECRUITING FUNNEL STEPS STEP 1 – PRE-SCREEN – This is an opportunity to quickly weed out the candidates who are not a viable option.  Checking for red flags and verifying the candidate meets the minimum

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Making Email Newsletters More Social – 5 Tips to Create Content Users Will Share.

Making Email Newsletters More Social – 5 Tips to Create Content Users Will Share.

Among the many moving parts of a successful marketing plan, email newsletters are still an essential component. It is, hands down, the most direct way to engage with customers. But integrating with social media has

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Consistently Communicating Your Brand

Consistently Communicating Your Brand

As our world has evolved and our communications paradigm has not just shifted, but rather completely transformed, it is more important than ever to take a holistic approach to all of your customer-facing interactions. When

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