The Key Components of a Successful Marketing Campaign

Targeting: Your Audience Your product or service is most likely going to be purchased or used by a definable audience with characteristics that make them more likely to purchase or use your products or services.


Recruiting the Right People for the Right People – The Recruiting Funnel

RECRUITING FUNNEL STEPS STEP 1 – PRE-SCREEN – This is an opportunity to quickly weed out the candidates who are not a viable option.  Checking for red flags and verifying the candidate meets the minimum


Making Email Newsletters More Social – 5 Tips to Create Content Users Will Share.

Among the many moving parts of a successful marketing plan, email newsletters are still an essential component. It is, hands down, the most direct way to engage with customers. But integrating with social media has


Consistently Communicating Your Brand

As our world has evolved and our communications paradigm has not just shifted, but rather completely transformed, it is more important than ever to take a holistic approach to all of your customer-facing interactions. When


Event Marketing Your Business

Hosting an event for your customers can seem like a daunting task.  Themes, prospect lists, invites, promotions… not to mention giving them something worth showing up for!  But in spite of all the planning and


Do You Know Your Target Market?

We all want to grow our businesses, but how do you go about it? Whether targeting a specific industry, or a specific demographic, what is the best way to get noticed?  Simply put: identify their


Are You Delivering on Your Brand Promise?

A brand promise is the single thing that customers can expect your company to deliver each time they do business with you.  Your ability to deliver that promise is what creates brand believers, advocates, and


Combining Online and Offline to Strengthen the Brand

Integrating your SEO and other online efforts with the strong branding of your printed materials to present a unified message across both channels is one of the best ways to increase your reach and build


Customer Service Thoughts

Because exceptional customer service is a personal passion of mine, I am always analyzing, critiquing and even judging the customer service I receive or witness others around me receiving. I had the opportunity the other


Beating the Odds

“Doing business without advertising is similar to winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt We have all heard the saying that “small

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