Please enable JavaScript, then refresh this page. JavaScript is required on this site.
Y
Your Company’s Greatest Asset

Your Company’s Greatest Asset

I find it interesting to reflect on the times throughout my career where I have been on either side of an employment interview. Without fail, personal branding takes center stage. The interviewee focuses on presenting a

T
The 4 P’s of Marketing

The 4 P’s of Marketing

When an entrepreneur launches a business, a major focus is usually on developing a marketing strategy which will drive sales and allow the business to thrive. However, some entrepreneurs do not understand what marketing “levers”

P
Prepping for a Presentation?

Prepping for a Presentation?

PowerPoint is that amazing and incredible tool that helps all of us create engaging and professional presentations. It’s also a tool we often see misused. Here are a few simple rules you can follow next

A
A Letter from Your Customer

A Letter from Your Customer

Ever wonder what your customer really wants to say to you? We have polled a few and put it in the form of a letter. Dear Business Owner, I’d like to do business with you,

A
Are Your Customers Paying Attention to You?

Are Your Customers Paying Attention to You?

If you want to test whether or not your customers are engaged with you, answer the following questions:

G
Get Off the Tail

Get Off the Tail

What’s the tail? In 2004 Chris Andersen popularized the concept of the long tail distribution model for retailers. The idea hinges on growing a business by selling less of more. Amazon is a great example

P
Personalized Marketing with PURLs

Personalized Marketing with PURLs

Addressing someone by his or her first names is pretty impressive, but envision the ability to utilize all sorts of variable information in your marketing campaigns. PURLs, when spoken out loud, tend to conjure up

T
The Rise of New Media

The Rise of New Media

66 percent of social media participants note that interaction with brands online has made them more loyal to those brands. Over the past decade, the world’s stage has become bigger. We no longer rely solely

T
The Exploding World of Mobile Marketing

The Exploding World of Mobile Marketing

Smartphones are always on the cutting edge of technology, paving the way for how we communicate with each other on a daily basis. From these high-tech devices we’re able to do more than just make

F
Finding Success in Email Marketing

Finding Success in Email Marketing

Believe it or not, one of the most common forms of online marketing also gets some of the best returns on investment – email marketing. With well over 90% of consumers using email on a

Browse Categories