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Category: SEO

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Disrupting MY Future

Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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AlphaGraphics-The New Now

AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted

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We Lost…But Really We Won

We Lost…But Really We Won

At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a

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Who is the Real AlphaGraphics Millennial Customer?

Who is the Real AlphaGraphics Millennial Customer?

I found this video on YouTube a few days ago.  I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves.  Honestly,

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How We Use Twitter in Our Printing Business

How We Use Twitter in Our Printing Business

In conversations that I have with business associates and my fellow AlphaGraphics owners, we frequently start discussing what each of us is doing in the Social Media area.  As most of my followers know, I

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The New AlphaGraphics Customer

The New AlphaGraphics Customer

As I mentioned in my last post, I just got back from the Alphagraphics Gold Circle meeting in Naples, Florida. One of our speakers was Liz Brohan of Colman Brohan Davis a company specializing in

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New Rules…

New Rules…

In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics