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Category: social media

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Disrupting MY Future

Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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AlphaGraphics-The New Now

AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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WordPress vs. Blogger

WordPress vs. Blogger

As any trained eye can see, I am now using WordPress as my blogging utility.  I converted over to WordPress from Blogger a couple of weeks ago. It wasn’t an entirely easy thing to do

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Socialnomics Renewed

Socialnomics Renewed

Here is the refreshed Socialnomics video which shows how much social media has taken over our lives. One has to wonder where this world is rushing to. Will we see a day when email will

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10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted

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10 Ways I Am Messing Up My Social Media Efforts (Part I)

10 Ways I Am Messing Up My Social Media Efforts (Part I)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last

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We Lost…But Really We Won

We Lost…But Really We Won

At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a

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The Benefits of Social Media

The Benefits of Social Media

I ran across this new video on how certain businesses can identify how they have benefited from being active in the Social Media arena.  You can see how the numbers can be mind numbing. Social

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How We Use Twitter in Our Printing Business

How We Use Twitter in Our Printing Business

In conversations that I have with business associates and my fellow AlphaGraphics owners, we frequently start discussing what each of us is doing in the Social Media area.  As most of my followers know, I