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The Benefits of Social Media

The Benefits of Social Media

I ran across this new video on how certain businesses can identify how they have benefited from being active in the Social Media arena.  You can see how the numbers can be mind numbing. Social

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How We Use Twitter in Our Printing Business

How We Use Twitter in Our Printing Business

In conversations that I have with business associates and my fellow AlphaGraphics owners, we frequently start discussing what each of us is doing in the Social Media area.  As most of my followers know, I

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The View From a Declining? Industry

The View From a Declining? Industry

Is print dead? Do we need to renew the print industry? Why are direct mail volumes down? Has social media replaced the need to print marketing pieces? Has print become such a commodity item that all printing

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What’s Up With The Economy?

What’s Up With The Economy?

Last week I attended a seminar put on by Lee McPheters with the W.P. Carey School of Business at Arizona State. I took this seminar as part of my continuing education to maintain my C.P.A

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The New AlphaGraphics Customer

The New AlphaGraphics Customer

As I mentioned in my last post, I just got back from the Alphagraphics Gold Circle meeting in Naples, Florida. One of our speakers was Liz Brohan of Colman Brohan Davis a company specializing in

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What I Learned at the AlphaGraphics Gold Circle Meeting

What I Learned at the AlphaGraphics Gold Circle Meeting

Last week was our annual Gold Circle meeting of the top revenue owners in the AlphaGraphics system. We held the meeting in Naples, Florida. There were 31 owner groups represented. Contrary to what a lot

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New Rules…

New Rules…

In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics

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The Future of Your Neighborhood Print Shop

The Future of Your Neighborhood Print Shop

As you can imagine, revenues are down and continue to decline in the quick print environment. This decline started in 2008 and continued through 2009. Everyone is hopeful that 2010 will be a growth year,

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The Do’s and Don’ts of Email Marketing

The Do’s and Don’ts of Email Marketing

I spent part of this last weekend between watching football games reading a new book entitled “The Constant Contact Guide to Email Marketing” by Eric Groves. Eric is the Senior Vice President of Global Market

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Is Direct Mail Dead?

Is Direct Mail Dead?

We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign.

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