Alphagraphics blog

Stand out on your job hunt with a QR Code

No matter what your age or experience in this job market, printing a QR code on your business card shows you mean business.  You’ve combined the latest trend in marketing – the QR or mobile barcode – with the elegance tradition of a printed calling card.  Your contact scans the QR code to learn more about what you have to offer.  The combo will make you memorable!

This is just one job hunting idea that we can help you with today.  Here are some more ideas for maximizing your business cards from the Wall Street Journal Online: http://online.wsj.com/article/SB121004042117769663.html

 

 

December 23 / 2011

AlphaGraphics teams with Lincoln High on Anti-Bullying Campaign

One of our downtown neighbors, Lincoln High School, recently received national recognition for their student created anti-bullying campaign.  Thomas Perez, assistant attorney general for the U.S. Department of Justice Civil Rights Division, visited the school on June 8, 2011 to present the award.

Students created the multimedia campaign using the theme “Name it. Tame it. Claim it.” They used posters and video to vividly portray anti-bullying messages. AlphaGraphics Portland has donated the printing for this project for 3 years and will again for the 2012 school year.

 

 

December 22 / 2011
Author admin_us243
Category Uncategorized
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Tangerine Tango is the Pantone Color of the Year

Pantone, the color company, has announced it’s Color of the Year and it’s “Tangerine Tango,” described as “a brilliant shade of reddish orange that evokes a fireball as much as fruit.”  Pantone number 17-1463 when you reference your swatch wheel.  We are not surprised as orange has been popping up as a popular branding color for our customer base, large and small.

In a high school project called “ThinkQuest” students described the phychological effects of orange as being positive, of ridding the psyche of feelings of self-pity and encouraging forgiveness.  It stimulates the appetite, something known in the fast food industry for decades.  The Wall Street Journal states that orange is a color for “cheering up people during down economies.”

Now orange you glad you read this?

Here is a fun link to a slide show of all the tangerine tango clothing designs shown during New York Fashion Week: http://www.pantone.com/pages/pantone/category.aspx?ca=88

 

December 22 / 2011

HP Showcases Indigo Digital Print Technology in Print Magazine

Print is a bimonthly magazine about visual culture and design. AlphaGraphics Portland was one of the first NorthWest print shops to invest in the HP Indigo Digital Printer.  In a recent issue, Print invited HP to partner with them throughout 2011 to showcase their HP Indigo Digital Printing technology.

December 22 / 2011
Author admin_us243
Category Uncategorized
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Sustainable Systems at Work – Northwest Earth Institute

In keeping with our commitment to sustainable business practices, AlphaGraphics Portland participated in a 5 week discussion course on “Sustainable Systems at Work,” developed by Portland’s Northwest Earth Institute and now taught all over the world. The discussion group was organized by The Collins Companies, the first privately-owned forest products business in the US to be certified by the Forest Stewardship Council (FSC).

The purpose of the course is to create a framework to help employees engage in the sustainability discussion in the workplace.  Becoming FSC certified is just one of the steps AlphaGraphics Portland has already taken.  Other things our employees do to minimize our environmental impact are use washable ceramic plates and silverware in the break area; sort and
recycle garbage; upcycle excess paper to schools, charities and non-profits; raise chickens; carpool to work, ride Trimet, walk and bike to work. Plus, our store location is in Portland’s premier LEED certified building, 200 SW Market Street.

If you would like to further the sustainable conversation please visit  the Northwest Earth Institute at www.nwei.org.

December 22 / 2011
Author admin_us243
Category Green
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Recycled paper terminology made simple

Q:  What is pre-consumer waste?
A:  Pre-consumer materials are those that have not met their intended end-use by a consumer and include allowable waste left over from manufacturing, converting, and printing processes. Examples: mill-converting scraps, pre-consumer de-inking material, pulp substitutes. Magazines and newspapers that were never bought also are termed pre-consumer.
Q:  What is de-inked pre-consumer waste?
A:  This paper has been printed but not used by consumers, such as waste from printers and unsold magazines and publications. It is processed like post- consumer waste and is de-inked for reuse.
Q:  What is post-consumer waste?
A:  This is paper that has already been used and returned through a recycling program, thereby diverting it from a landfill or incinerator. It is usually de-inked and then processed to make new paper. Office paper waste makes up the majority of post-consumer waste content that is used to make recycled copy and printing papers.
Q:  How is recycled paper made?
A:  Recycled paper, either pre or post-consumer materials needs to be washed and is often de-inked prior to being pulped. The pulp goes through a bleaching process to make it whiter. There are many bleaching processes used by different paper manufactueres. Once the pulp is bleached, it enters a series of phases including the following: the paper forming section; the press section where water is removed by pressing the wet paper between rolls and felts; and the drying section where the moisture content is reduced to the desired level; and the calendering section where the paper is compacted and smoothed progressively as it travels down a stack of steel rolls. Once completed the paper is stored in either rolls or cut into sheets.
Q:  What is de-inking?
A:  The de-inking process removes applied inks, finishes, glues, and other contaminants from wastepaper in order to extract the cellulose fiber. Typically this requires extensive processing through a variety of pulping, screening, cleaning, washing, and/or floatation equipment.
Q:  What does processed chlorine free mean?
A:  Processed chlorine free refers to recycled paper in which the recycled content is unbleached or bleached without chlorine or chlorine derivatives. Dioxins and other toxins and pollutants created by chlorine and its derivatives are often referred to as chlorinated organic compounds. The dioxins have been associated with adverse affects on the immune and reproductive systems of human as well as those of fish and wildlife species.
Q:  What is elemental chlorine free?
A:  Elemental chlorine fee applies to paper processed without elemental chlorine but with a chlorine derivative such as chlorine dioxide. Although less harmful than using chlorine, it is still considerably worse than totally chlorine free.
Q:  What is totally chlorine free?
A:  Totally chlorine free applies to virgin fiber papers that are unbleached or processed with a sequence that includes no chlorine or chlorine derivatives.
Q:  What is virgin fiber?
A:  Virgin fiber is fiber that has never been used before in the manufacture of paper or other products.
Q:  What is agricultural byproduct?
A:  Agricultural byproducts are fibrous byproducts of agriculture, such as cereal straws and corn stalks, which have previously been treated as a waste stream. These materials are routinely burned or flooded from fields, wasting hundreds of thousands of pounds of a valuable resource and damaging the environment. Using agricultural byproducts means turning a waste stream into a resource.
Q:  What is non-wood or tree-free fiber?
A:  Non-wood or tree-free fiber refers to fiber that comes from sources other than trees, such as agricultural by products, kenaf, and hemp. These fiber sources are commonly used in other parts of the world, and can be cultivated here to help reduce pressure on forest lands.
Q:  What is sustainably harvested virgin fiber?
A:  No matter how well we recycle, the paper industry will always require some virgin fiber. Both trees and non-wood fibers can be cultivated as sustainable sources of virgin fiber, reducing the need to destroy old growth forests for paper. Additionally, the per-acre fiber yield from some non-wood virgin fibers appears to be higher than that from tree farms.
Q:  What is the Forest Stewardship Council?
A:  Recently, some United States commercial forests have undergone a sustainable harvest certification process overseen by the Forest Stewardship Council (FSC), a non-profit organization set up to encourage the use of sustainable practices in forestry worldwide.

 

Courtesy of New Leaf Paper

December 22 / 2011
Author admin_us243
Category Green
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Digital Printing Makes Good Environmental Sense

Three ways digital printing on the HP Indigo Press supports environmental futures:
1. Reducing paper waste – avoid waste by printing what is needed, when it is needed
2. Conserving paper and ink –variable data printing and personalization allows printing of fewer pieces—while yielding higher returns on investments
3. Avoiding waste associated with make ready and change over between job runs in conventional printing operations

December 22 / 2011
Author admin_us243
Category Green
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AlphaGraphics Portland is Now FSC Certified!

The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests.
•    FSC is a stakeholder owned system for promoting responsible management of the world’s forests.
•    Through consultative processes, it sets international standards for responsible forest management.
•    It accredits independent third party organizations who can certify forest managers and forest product producers to FSC standards.
•    Its trademark provides international recognition to organizations who support the growth of responsible forest management.
•    Its product label allows consumers worldwide to recognize products that support the growth of responsible forest management worldwide.
•    FSC undertakes marketing programs and information services that contribute to the mission of promoting responsible forestry worldwide.
•    Over the past 13 years, over 90 million hectares in more than 70 countries have been certified according to FSC standards while several thousand products are produced using FSC certified wood and carrying the FSC trademark. FSC operates through its network of National Initiatives in 45 countries. FSC sets high standards that ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable way.

December 22 / 2011
Author admin_us243
Category Green
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Modernize your job hunt with QR codes and business cards

Personal Business Cards with QR Codes – Modernize your job hunt with QR codes on your business cards

No matter what your age or experience in this job market, printing a QR code on your business card shows you mean business.  You’ve combined the latest trend in marketing – the QR or mobile barcode – with the elegance tradition of a printed calling card.  Your contact scans the QR code to learn more about what you have to offer.  The combo will make you memorable!

This is one job hunting tip That we can help you with today.   Here are some more ideas for business card content from the Wall Street Journal online:

http://online.wsj.com/article/SB121004042117769663.html

November 22 / 2011
Author admin_us243
Category Uncategorized
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New Recyclable Poster Board for Large Format Jobs

Printing just got fun again!

We are very proud to have been the first quick print shop in Portland to get the FSC certification. In the four years since we went through that audit, we have added more and more recycled materials to our shop inventory, mostly with no extra cost to you.  For example, our house copies have used 100% recycled paper since 2009.

About a year ago, the customer who started us on the green journey challenged us to find a recyclable material for posters for their trade shows. Most everyone uses synthetic foam board or some kind of fabric that doesn’t break down readily.

After a lot of research, we found a chipboard that fit the bill beautifully.  The light brown color of the board doesn’t show through the poster itself, is very lightweight and totally recyclable. Ideal for those 2’ x 3’ posters resting on an easel stand. Another happy customer.  And that makes us happy!

 

 

November 22 / 2011
Author admin_us243
Category Green
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