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Why Signs Are So Important For Businesses To Succeed

Signs Are Everywhere

Signs. They’re everywhere; on the sides of buildings, inside businesses and at public events. Signs are what get people talking about your promotion. Why? They often are a great representation of your company’s image and provide the necessary information to intrigue potential customers. Signs are the door to new opportunities and future relationships for your business.

Why Signs?

While many businesses rely on online advertising, it is important to remember that signs still have a way of catching attention, especially when they are displayed in high-traffic areas. Putting a physical sign in front of a person can help them focus on the given information and actually think about whether they need your business or not. Signs are one of the best things that can be used to promote the image of business and the value of your products.

Department SignsA recent survey on signs by FedEx found that signage for your business is more important than you think. The study found:

  • 76% of American consumers have entered a store they had never visited before, based on its signs.
  • 68% of American consumers have actually purchased a product or service, because a sign caught their eye.
  • 68% of consumers believe a store’s signage is reflective of the quality of its products or services.

Choosing the Best Sign

AlphaGraphics offers many different types of signage. With the help of our team, you can choose the best variety according to the needs of your business. Here are some examples:

  • Perforated Window Graphics
    These signs allow you to be creative by using a large display and attractive colors. One of the benefits of this type of signage is that there is no need for special advertising space.
  • Backlit Graphics
    This form of signage will showcase your business by day, and glow like a beacon by night. Being highly visible and attractive both day and night is what makes it so enticing to potential customers. Its low-energy cost also makes it a great option.
  • Signs Vehicle WrapVehicle Graphics
    Chances are, you have found yourself staring at the graphics on the cars next to you in traffic or passing you by on the street. There’s no need for any special advertising space because this mobile advertising platform ensures good local coverage for your business. From simple window decals, to car magnets, to full and partial body wraps, the vehicle graphics AlphaGraphics can create will grant you flexibility and help your business stand out from the crowd.

Design Tips: Making your Signs Pop!

Height is essential to the marketing aspect of your businesses sign. If you are planning on placing the sign on the side of a building next to the freeway, you want the lettering to be readable to those driving by. Your sign should be easy to see in reference to height.

The shorter the message, the better. Chances are, if your intended customers are driving, they won’t have much time to read a message that’s over a couple sentences long. If you can take away any unnecessary information from your sign, this will help customers truly receive the message you are sending. You can also choose to use larger text size, which will decrease the amount of people having to squint in order to read your sign. A good rule of thumb is to make sure your message can be read in three seconds or less.

Colors also play a key role when it comes to signs. You don’t want a banner that has too many colors because they may take away from the overall message. Also, using colors that are too similar to one another can decrease legibility. You want to go with colors that are high in contrast, such as a dark color text on a light background.

Other Signage

AlphaGraphics has many more signage options for your business. Some of our other varieties include:

For a full list and more information about the types of signs AlphaGraphics offers, please visit our product page and click on “Sign Services.” Come on into our store or contact us and talk to one of our sign specialists. We can help you choose the design, material and style to best reflect your brand.

 

Adam Bostrom

Posted by Adam Bostrom