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How to Stand Out With Inventive Direct Mail Pieces

Excerpt from Direct Marketing IQ With every new wave of technology, traditional marketing channels can waver with marketers. Those waves of new media channels come with great force and generate buzz and excitement, but they

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Ten Print Marketing Statistics You Should Know

                    Have you been considering a new marketing campaign for your company? We have always found direct-mail to be a vital part of any marketing campaign.

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Is Your Website Responsive?

How often do you access webpages from a mobile phone or tablet? The vast majority of cell phone users have made the switch to smart phones, and the tablet market is booming. But surprisingly, only

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New Study Reveals Students Prefer Textbooks

Students prefer print Originally posted on The Hays Daily News on February 17, 2014. American university students this spring still are using printed textbooks far more than eTexts. In 2010, it was predicted eTexts would

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Social Media Trends to Watch Out For

Social Media Marketing Trends to Watch Out For in 2014 Social Media has become an important part of our lives. All businesses big or small, one man or large scale organizations are using the power

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For Better Results, Make it Personal

If you are looking to reach more clients, consider using a personal touch to get their attention. Today’s technology has given us the tools to create custom, personalized campaigns to assist your marketing efforts. One

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Don’t Let Misconceptions Weaken Your Marketing Efforts

In an ever-increasing digital environment, it can be tempting to feel like print marketing is dated, inefficient, or worse yet…dead. In this interesting article from MarketingProfs,  Vladimir Gendelman explores the six most common printing myths, and how they

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“Better” is Not Always the Best Choice

Are you exhausted by your efforts to constantly outdo your competition? To be bigger, better, faster…the race to be at the top is never ending. So, you may ask, if you can’t always be “better” than

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The Truth About Web Design

Never judging a book by its cover is a strong lesson of acceptance taught to young people, but studies have proven that it’s not an accurate description of online user behavior. What can seem even

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Do We Really Need Business Cards Anymore?

Business cards have been around since the seventeenth century, when they were used to announce the impending arrival of prosperous or aristocratic people to their local town. Since that time, they have evolved from social cards to vital pieces

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