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Tag: large format

How to Optimize Your Large-Format Printing

Large-format signage is a cornerstone of any business’ marketing plan. From the window signs that announce your next sale, to the trade show banners displaying your company branding, going big with your print materials means getting noticed when it matters most. But just because you make a message bigger doesn’t mean you’re making it more effective. In fact, large-format signage comes with its own special set of rules and guidelines to ensure its effectiveness. Take a look at a few essential aspects to remember when you’re designing bigger print pieces and why they’re so important: Remember resolution If you’re using photos, text or anything else outside of a vector graphic to design a large-print piece of collateral, be mindful of the resolution you’re using. Many people make the mistake of designing a large-print document that’s not quite true-to-size and when the time comes to print, they’re left with blurriness or distortion that sullies the entire piece of signage. The solution to preventing resolution issues is to design with the appropriate dimensions and resolution, right from the outset. Remember that programs like Photoshop allow you to scale your document to your needs—take the time to adjust the height, width and resolution to be conducive to your print needs. Use vector images and text Vectoring all of the images and text on your large-format design is imperative to a crisp, clean finished piece of collateral. Vectoring—as done by programs like Adobe Illustrator—allows the program to render shapes at any size or resolution properly, via the use of geometric equations. Simply put, if your dimensions need to be changed or altered for print, you can rely on vectored graphics to automatically adjust, without compromising resolution. De-clutter and focus More space doesn’t mean more room for eccentricities on your large-format items. The more items you try to cram onto a poster or banner, the harder it’s going to be to discern the message of that banner. Keep it simple and focused, and leverage your extra space to reinforce the core message. On this same token, make sure you’re accounting for all of the essential components of a good design, including branding elements, a clear call to action, and inspiring content. Understanding depth Large-format printing has a unique feature that must be considered for success: depth. People seeing your message from far away might not have the same experience as someone looking at it up close, which means they could be getting a different visual message. Make sure you consider the design of your larger signage at varying distances. For example, have a mockup printed and stand 3 feet away from it, then 10 feet, then 20 feet—at each distance, pay attention to what features of the signage stand out and which ones are lost with depth. Print large, print loud! Large-format print can be a critical and highly effective part of your business’ marketing efforts… when it’s designed properly. Remember to take into account the above tips that are unique to larger designs. Or, to make sure your large-format signage is perfect the first time around, get in touch with your local AlphaGraphics large-print experts today! Read article →
January 05 / 2017
Author admin
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Cutting Through Advertising “Clutter” with Large Format Point-of-Purchase Signage

“Measure twice, cut once.” This is a motto every construction worker knows, but it’s also one that should be at the heart of every marketing and advertising campaign as well. Why? Because if you don’t measure the needs and wants of your customers, you’re going to have a hard time cutting through all of the other campaigns out there, vying for face time with your target audience! The best way to measure your customers needs and wants is simple: appeal to them at the point of sale. This is where decisions will be made, data will be gathered and “cuts” will be made—customers will act and react to signage, taking to heart the messages that appeal to them and swiftly ignoring those that don’t.   The right sign for the right job Cutting through the advertising clutter at the point of sale isn’t easy. This is where competition for face time is fiercest. To make sure your messages are being seen, you’ll need to tap into a wide assortment of point-of-purchase (POP) advertising materials, using the right ones at the right time to make the cut.   Take a look at some opportunities for POP signage and why the suggested materials will give you the edge in earning customers:   Target: Customers who may be walking past your business on the street.   Suggested materials: Storefront window decals and sandwich boards are going to inspire conversions for passersby who might be walking down the street. Why? These large format materials will be attention grabbing right from the get-go because they stand out in their surroundings—it’s easy to see a sandwich board against the concrete sidewalk or a bright window decal on transparent glass!   Target: Customers who may be driving past your business on the street.   Suggested materials: Printed awnings, brick/concrete graphics, printed flags and exterior signs are all going to help you attract drivers passing by in their cars. You may not think someone driving in a car is getting anywhere close to the “point of purchase,” but it’s important to consider that the right POP signage can expand your point of purchase range. These larger signs can portray graphics further away, inform drivers who may be travelling at a higher rate of speed and inspire action in an instant! Getting someone to pull into your parking lot and swing by your storefront for a moment means one more conversion you didn’t have with the help of large-print POP signage!   Target: Customers not in your general service area.   Suggested materials: Vehicle decals and vehicle magnets make mobile advertising a real and prolific possibility! Whether your truck is out making a delivery or you’re just paying someone to drive around town to advertise, mobile POP signage is going to attract customers who might not usually be within your service area, thus broadening your reach. Moreover, vehicle graphics are eye-catching, meaning they cut through the monotony of competing advertisements to give you a marketing edge.   Target: Unknowing or uninterested customers in your service area.   Suggested materials: For this hard-to-reach demographic, pennant flags, pole banners, printed flags and even brick/concrete graphics are going to be your best chance at attracting attention to your business. Not everyone is interested in your store and there’s probably a good number of people who have no idea you even exist—give people a reason to think twice about ignoring you or make yourself known to them with these eye-grabbing materials. Flags and pole banners appeal to customers looking for intrigue, while concrete graphics can offer a repetitive signal to onlookers—either way, it’ll be hard to not know you exist with these large-print POP materials on your side!   Cutting through the clutter Is your POP signage doing its job and cutting through the clutter of advertisements and prompts that bombard customers at the point of sale? If not, it might be time to take a step back and measure again. AlphaGraphics can help. We know what works when it comes to getting your customers’ attention at the point of sale and can help you create large-format POP signage that’s undeniably effective. Read article →
February 11 / 2016
Author markwood
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Think Big – Signs, Banners and Posters

If you are thinking of making an impression you need to think “Big” – big signs, banners and posters that is. Studies continually show that in-store and out-of-store signs, banners and posters make a big impact on your customer’s buying process. A recent study on the effects of in-store posters shows that:
  • 76% of consumers have entered a store simply because of an interesting sign
  • 68% of consumers stated they bought a product/service because a sign caught their interest
  • 58% of consumers didn’t enter a store because of lack of signs
  • 42% of women will enter a store they’ve never visited based on signage
The study additionally showed that consumers believe small businesses should have on average at least two to three large signs or posters around its storefront and multiple sales signs within the store. Not only do signs play a big role in the storefront (reference), but they are pivotal in impacting a customer’s sales behavior within a store. Think of the amount of effort businesses spend on trying to get customers in the door. Once customers are in a store, a business’ in-store sign strategy is the final effort that affects the sales process and creates last opportunity sales. It’s clear that small businesses need to think big – big signs, banners and posters. (more…) Read article →