When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every...
In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the produc...
Because the human brain is so complex, it is hard to determine the exact effect of colors to their behaviors and motivations but marketing companies have done research to come up with a general guidel...
Spring is almost upon us with warmer weather, longer days, and blossoming flowers! Spring is a time of new beginnings and fresh starts, and there’s no better way to get a fresh start to the year than...
Business cards are one of the oldest forms of marketing however it is still a popular and effective way of giving your potential customers a great first impression. They also encourage custom...