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The Rise of New Media

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66 percent of social media participants note that interaction with brands online has made them more loyal to those brands.

Over the past decade, the world’s stage has become bigger. We no longer rely solely on traditional means of communication to reach our customers, but rather an expanded stream of different channels. New media like social networking and real-time information sharing now occupy a greater presence in society than just television and radio. But with this rise of “new media” comes another need—the need for your business to adapt.

With over 750 million active Facebook users, it’s hard not to look at social networking as an advertising oasis for your company. The truth is, however, that many businesses don’t see the opportunities for outreach that sites like Facebook and Twitter have to offer.

A recent Universal McCann study also cites some astounding numbers regarding social media. It concluded that 66 percent of social media participants note that interaction with brands online has made them more loyal to those brands. This is a prime example of how your business can connect with its clients on a personal level, building a level of trust in the process.

So how can you keep up with a medium that changes daily? It’s not as hard as you might think. By analyzing how current trends impact users, you can predict future possibilities for networking and connecting with your clients.

For example, let’s look at Twitter, a real-time networking platform that has been used by more businesses than even Facebook. But what makes it different? It’s all in the approach. Twitter is short, simple and to the point, only allowing you 140 characters to speak your mind. From this, you can learn a whole lot about the attention readers give your posts, as well as the importance of sending a clear message.

That leaves us with the final and possibly the easiest question to answer: Why should your business use social media? The answer: Because your customers, clients and competitors do!

Sources:FacebookFord Case Study

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