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The Value of Infographics in Modern Marketing

What’s the best way to relay a lot of facts and figures to someone quickly and concisely, without losing their attention or confusing them? The answer, is an infographic.

Infographics—especially in the world of marketing—have quietly become a go-to tool for content creators for a number of reasons. Not only are they able to convey a bevy of data—including complex facts and figures—they can do so while attaching meaning to them, while also being easily digestible by a wide range of content consumers. In short, infographics are an ideal vehicle for the content they’re delivering.
What exactly constitutes an infographic? Chiefly, two things: information and graphics—hence the name! And while infographics can come in a wide array of colors, shapes, sizes and other variables, it’s easy to spot one when you see it. Most infographics also have a top-down approach to relaying data: the biggest concepts are visually broken down into refined data segments, each with pictures to illustrate the data being conveyed.
Ideally, at the end of the infographic, a reader should have a thorough understanding of a concept, complete with the facts to back it up!

Why use an infographic?

There are a number of reasons to use an infographic as opposed to other traditional means of data conveyance, but these five reasons are generally doted on as the basis for any and all infographic use:

1. They can quickly break down complex topics because they focus on identifying the chief components of a larger concept. Giving readers the big picture and then explaining it little by little—with both facts and visuals—means offering up a concise understanding.

2. They are more visually captivating than blocks of text and will hold a reader’s attention more than text. People are visually stimulated—an infographic panders to this need for stimuli while delivering relevant data.

3. Infographics can be applied virtually anywhere, in any medium. Print media, digital content and even video can all make use of an infographic and its benefits, making it one of the only forms of marketing that can transcend media streams.

4. They’re cheap to create and largely effective for this cost! Between the time spent to source data and the time spent designing the infographic, the cost of creation is marginal and the resourcefulness of a single infographic is astounding!

5. Simply put: infographics are uncomplicated. There’s nothing fluffy or superfluous about them: they delivery information in a way that virtually anyone can understand—even children!

It’s all of the above traits and more than have really paved the way for infographics to become a trusted tool for any marketer and today, infographics are used to great effect across all industries.

Creating a good infographic
Creating a good infographic means more than just having good data to share and some graphic design competency—it means being able to pair the two in a way that’s appealing on both levels to your target audience. Good infographic communications don’t just shape themselves: they’re guided by the hand of someone who has a clear understanding of how they’ll be purposed.

If you’ve got data that could easily become an infographic, it’s in your best interest to consult with an AlphaGraphics expert about how you could be transforming that data into your next marketing vehicle!