AlphaGraphics, Inc. announced today that Lynn Nelson and Phil Davis, Franchisee Owners of an AlphaGraphics Center in Lehi, Utah were awarded the 2017 Best Marketing Campaign for a Customer. Lynn and Phil and the team in Lehi partnered with Larada Sciences/Lice Clinics of America on a multi-channel campaign. Utilizing agOnline’s premium campaign tools, they worked with 35 participating clinics targeting a database of 4,622 school nurses.
Goals for the Campaign
- Build awareness for LCA among school nurses
- Drive revenue to participating clinics
Results of the Campaign
The personalized campaign ran from September 2016 to May 2017 and featured six emails, four landing pages, two postcards, a confirmation page, and a lead generation email. For each of six emails, with 35 locations participating, delivery rates achieved between 2,886 and 4,993 with open rates ranging between 7% and 17%, and click rates from 1.7% to 6.3%. The overall efforts of the Lehi team helped Larada Sciences achieve their campaign goals and drove new business to the clinics.
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AlphaGraphics, Inc. is a franchisor of locally owned and operated Business Centers offering a complete range of print, visual communications, and marketing products and solutions including: full-service digital, offset, and large format printing; design services; mailing services; one-to-one marketing solutions; promotional products; and web-to-print solutions. The franchise office of AlphaGraphics in Salt Lake City provides support for their Business Centers. Learn more at www.alphagraphics.com.