Business Cards: A Powerful Marketing Tool in 2019
Have you ever tried to give your email address, website URL, or social media info to another person in real life?
You often have to spell out each word, letter by letter, to ensure that they heard you correctly.
Even then, you really have no idea if they got it right, and they have no reminder of the in-person encounter other than a new contact in their phone book.
This is why business cards are so important—even in this highly digital age that we live in. We’re going to show you five reasons why it’s important to have a business card in 2019.
It’s a real pain when someone has to fumble around on a small cell phone keyboard as they try to write down your contact info. Business cards allow you to instantly give your information to someone without hassling with technology.
Many personal encounters in real life happen in just a few seconds. You could meet someone in an elevator, hotel lobby, or the supermarket. Having a business card in your back pocket allows both you and the other person to carry on with your day without stopping to take the time to add info to a cell phone.
After the person gets back to their office or home, they can take advantage of the many different free cell phone apps that can scan a business card into their contact list. This helps ensure that the information is correctly added and there are no spelling mistakes or typos.
A Physical Reminder
A business card also serves as a physical reminder of your encounter. This is why it’s so important to pay close attention to the design elements that make up your card.
For example, you can opt for a special kind of paper that feels unique to the touch. When you hand it to someone, their fingertips will instantly tell them that it feels different from a standard business card. It’s a small and subtle psychological effect that they will remember the next time they handle your business card.
Sometimes your card will wind up inside a desk, shelf, or another area. The minute someone picks it up to glance at it, it’s doing its job of continuing to advertise you or your services long after the initial in-person encounter.
While some of the younger, more tech-savvy, generations prefer a cell phone, there are still plenty of old school people out there who appreciate being handed a business card. Not everyone wants to hassle with trying to figure out how to get their iPhone to exchange contact info with another nearby phone.
While many of the old schoolers are completely proficient with computers and smartphones, they still prefer being handed a business card. It’s also a great way to grab their attention with an attractive or unique design that will definitely cause them to take notice.
Boosting employee morale is sometimes as simple as giving them a box of their own business cards. It can make them feel that the company they work for views them as a valuable part of the team.
Even if your workforce is composed of younger millennials who tend to prefer digital, they will still appreciate the thought and effort. Not to mention, they can also pass the cards out during and after work.
Having a stack of business cards at the front reception desk will also help spread the word as people tend to naturally pick one up and put it in their pocket or purse.
Last, but most certainly not least on this list is your brand. Just having a business card isn’t good enough in this day and age. It needs to be unique. It needs to be memorable. It needs to grab people’s attention for a few seconds to make them forget they’re holding a business card in their hands.
The design of your card should tie in closely with your brand. Use the same colors and logos that you do on your business stationery. Try experimenting with different paperweights, types, and finishes for a unique look and feel that will set your business apart from the rest of the pack.
Business Card Printing in Alexandria
Business cards are still an essential marketing tool for 2019. They’re a low-cost way of promoting your business and helping grow your brand recognition. There’s no easier way of getting the word out than to pass out custom business cards wherever you go.
At Alphagraphics of Alexandria Va. and Arlington Va., we’ve helped countless local businesses over the years with the design and creation of the perfect business card. Our expert printers can help you create the perfect card that will accurately reflect your business.
If you’d like to learn more about our business card printing services, or if you have any design questions, give us a call at (703) 549-2432 or contact us on our website.