Almost every company nowadays has some form of online digital presence. Websites, social media accounts, and creative paid advertisements are all ways to market your business online. The trouble with online marketing is that it’s expensive—and highly competitive.
Smart companies are looking for ways to augment their online marketing efforts via print. They realize that the competition is not as fierce, and there are many ways to effectively combine a digital and print campaign so that they complement one another.
In this blog post, we’re going to explore several ways that you can take your digital marketing efforts and turn them into printed collateral that can increase new leads, land clients, and drive more sales.
Digital Marketing Offers into Print
Going from digital to print is as easy as taking a particularly effective digital marketing offer and turn it into a printed sales piece. For example, businesses can take the .pdf of a user guide that was initially created for an online presentation and have a booklet, brochure, or training manual printed up as an in-person takeaway.
Even a compelling graphic that was initially intended for a paid advertising campaign can be transformed into a vivid poster or indoor banner. A professional graphic designer can help take the original files that were meant for the web and make them print-ready with just a few small adjustments.
QR Codes and pURLS
A QR code is a 2-dimensional barcode that you scan with your phone. It can instantly pull up relevant product info or redirect someone to a website page of your choosing. pURL stands for “personalized URL.” It’s basically a vanity URL for your website.
QR codes work well on a lot of printed marketing materials. For example, you can have one printed on vehicle magnets, brochures, and even outdoor flags. It will give people a chance to learn more about your products, services, or business when they scan it with their cell phone camera.
A pURL works great for personalized advertising campaigns. For example, if you’re running an email campaign, instead of sending someone to www.MyCompanyWebsite.com/offer, you can send them to a more customized URL, such as www.MyCompanyWebsite.com/Mike.Jones (assuming “Mike Jones” is the name of the email recipient). You can have as many pURL’s created as you like, which means you’ll never run out of custom URL’s for personalizing your advertising campaigns.
Email Campaigns and Direct Mail
You can take a recently successful email marketing campaign and with a just a few small changes repurpose it into a direct mail campaign. Personalization works just as well with direct mail as it does email, so be sure to take advantage of variable data printing which can help lower the overall cost and ensure that each mailer is personalized to the audience it’s mailed out to.
eCommerce and Catalogs
Do you run an eCommerce website? You can have a full-color catalog printed up which will showcase your products in stunning visual imagery. You can then use a direct marketing service to send out catalogs to prospects and leads that you’ve captured from your website.
One of the best things about a catalog is that they tend to stick around for a very long time. People will put them on their shelves, or bookcases and browse them every now and then. A physical catalog can also make a much stronger personal connection with your desired audience than a website ever could.
Social Media Reviews
You’ve worked hard to earn those great social media reviews for your business. Take a few to have them printed on cards, banner stands, or even event posters. This helps add a powerful element of social proof to your marketing campaigns.
These positive comments have been shown to help subconsciously increase sales and conversions. They can also help showcase your online community and social media followers to an offline audience, and that will give them a reason to join as well!
Print Shop in Alexandria and Arlington, VA.
You’ve spent a lot of time and money on your online marketing campaigns. You can easily repurpose them via printed marketing materials and that will enable you to reach an even wider audience with your marketing efforts.
At Alphagraphics of Alexandria Va. and Arlington Va., we’ve helped countless companies and organizations print high-quality marketing collateral. If you’d like to learn more about our design or printing services, or if you have any questions about this blog post, give us a call at (703) 549-2432 or contact us on our website.