How much effort are you putting in to keep in touch with your active customers?
With the cost of acquiring a new customer being anywhere from 5 to 25 times more expensive than retaining a current one, it’s essential to focus your marketing and retention efforts on those who have already made a purchase.
Bain & Company, a global management consulting firm, ran a study that showed that increasing your customer retention rates by a mere 5% increased profits by anywhere from 25% to 95%.
Your customers most likely have many different brands or competitors to choose from—why should they stick with you?
We want to show you a few ways that you can stay in touch with your customers post-sale.
Social Media Marketing
Having a business Facebook account that you post to on a semi-regular basis isn’t enough. Social media users can spot a self-promoting post from a mile away. Your customers want a personalized experience and engaging content.
They need a reason to follow your business on social media. A properly executed social media campaign can help add value and improve customer retention. It will allow your customers to make a genuine emotional connection, and that can have a snowball effect as they tell their social media friends about your business.
Paid online advertising is becoming cost-prohibitive for many businesses due to increased competition. They’re instead turning their attention to direct mail to increase customer retention rates. Due to their competitors focusing their budgets on pay-per-click advertising, there is little to no competition for the mailbox of their customers.
Emails and online advertisements are very impersonal. They show up on a computer screen for a few seconds and then disappear into the ether of the internet. A direct mail piece is a physical, tangible, object that creates a much more personalized experience. It can stay on their desk or countertop for a long time and serve as a reminder of your business.
Promotional products are nothing new. Many companies regularly have calendars, pens, and other useful items engraved with their logo and contact information. They will often segment their customer lists and send them a personalized gift to show thanks for their loyalty.
A common misconception is that the more expensive the item, the better. The best promo products to send out are ones that people will use regularly. Things that will find a place on their desk or office shelves and serve as a constant reminder of your business.
People nowadays crave a personalized experience. They want to feel appreciated and valued for their continued patronage of your business. A great way to show your thanks is to send out mailers that create a personalized connection. A birthday card, along with a 10% off coupon code, will be well-received.
If you have a huge customer list, variable data printing is a cost-effective and efficient way of creating personalized communication for a specific demographic. Instead of sending out a general mailer—which really doesn’t speak to anyone—you can send a highly personalized card that will resonate well with the recipient.
An email marketing campaign is another excellent way of keeping in touch post-sale. You can send out regular emails or have a “We Miss You!” email sent out if a customer hasn’t purchased in a while. Email marketing allows for endless opportunities to keep in contact with your customers.
Almost everyone nowadays has a smartphone—and they’re always on it. Mobile marketing allows you to instantly connect with your customers on the one thing they use to communicate daily. There are a wide range of ways you can remarket via the mobile phones of your customers:
A mobile app can help generate an army of loyal customers. You can create a customer loyalty program, a coupon campaign, or a points system where people rack up points based on their purchases.
Marketing Help in Alexandria and Arlington
If you would like to learn more about how to remarket to your customers and increase your profits, give the professionals at AlphaGraphics Alexandria and Arlington Va. a call at (703) 549-2432 or contact us via our website.
We’ve helped countless Alexandria and Arlington businesses and organizations create the perfect customer retention program. We’re experts in both signage and marketing and can provide invaluable advice that will help your business achieve its marketing goals.