Throughout history, almost every single type of business imaginable has had some form of a storefront sign that advertises a special or promises value to all those who walk inside.
Little has changed over the centuries, as it’s still one of the best and most effective marketing tactics out there. However, the one thing that has changed is the actual type of sign that’s used. Back in the old days, storefront signs were rather expensive as they were made out of wood, leather, or even parchment.
Thanks to the advent of modern digital printers and technologically advanced printer inks, storefront signs have been taken to the next level. You can get vivid and life-like images printed up on window graphics that will really capture the attention of your customers.
Here are the different types of window graphics that you can add to your storefront or store interior to help sell more products and generate awareness.
Adding Flair to Your Business
You can add flair to your office or store by adding branding and marketing graphics. The colorful images and designs will capture the attention of people both inside and out. There are several ways to do so:
Contour Cut – A contour cut will provide you with an exact design that’s cut out of vinyl. Instead of a square-shaped border, your vinyl decal will be the design’s actual size and shape. For example, let’s say that you own a hardware store. You can have a window graphic that’s in the shape of a hammer and a nail. This helps save space as it cuts out the unnecessary white space and border.
Artistic – You can have window graphics created from artwork, pencil or pen drawings, and even photos. These artistic window decals add a creative touch and can help make a sparsely decorated business look inviting to the public.
The great thing about window decals is that they’re highly cost-effective and can be reused and repurposed as the seasons go by. Consider if people walking by your storefront might need more information about what your business sells or problems that you can solve.
Second Surface – Most window decals reside on the outside of the glass. If left up for a long enough time, they can be subject to weathering from the sun and elements. Second surface decals reside on the inside of the glass, that is, inside your business. These types of decals use a reverse printing process, thereby keeping them safe from the elements.
Lettering – Lettering gets the message out concisely and effectively. Whether it’s wayfinding directions or store hours and website, they provide a wealth of information that’s useful to your customers and prospective customers. Choose from a wide variety of fonts and finishes to make your message really stand out.
Holding a meeting in your office or business in a room with windows can sometimes raise privacy concerns. Perhaps you’re discussing a sensitive business topic or having a meeting with an employee or contractor—you don’t want the entire world to see what’s going on through the office window. Window decals will provide you with all the privacy that you’re looking for.
One-Way Graphics – Perforating your window graphics allows you to see out, but no one to see in. It creates a one-way vision where you can see clearly through the class instead of viewing the graphics. It offers the best in both privacy and visibility. If your storefront faces the hot morning or afternoon sun, it will still allow some light to come in while simultaneously blocking the full effects of the light rays.
Frosted/Opaque – If you have many people who tend to use the office conference room, frosted or opaque window graphics will allow outsiders to see if someone is using the space—thereby preventing them from having to open the door to check and potentially disrupting the meeting.
Window Graphic Design and Marketing Help in Alexandria and Arlington
Window graphics are a versatile and cost-effective way of dressing up the windows in your business or office. If you’d like to learn more, give the professionals at AlphaGraphics Alexandria and Arlington Va. a call at (703) 549-2432 or contact us via our website.
We’ve helped countless Alexandria and Arlington businesses and organizations over the years design and create the perfect window graphic. We’re experts in both signage and marketing and can provide invaluable advice to help your business achieve its marketing goals.