Moving your business or organization to a new location is a headache at best. Furniture, décor, and getting the internet and phones set up are just a few of the many issues you’ll face.
But what about your customers?
While you can send an email blast, it’s merely a blip on their radar. This is where outdoor signage can help keep your customers informed while letting potential new ones know that you’re open for business.
Read on to learn more about how best to move into a new office or building.
You can also send out a direct mail or email campaign to your current customers. Once you’ve moved into your new office or building, you can use Every Door Direct Mail (EDDM) from the USPS to generate new clients or customers.
EDDM will allow you to target every single residence or business in a pre-determined geographical area. It works exceptionally well for local businesses such as dry cleaners, dentists, and restaurants.
Consider adding a few outdoor flags on the day that you open the doors of your new location. They will attract a lot of attention as they flutter in the breeze. Feel free to leave them up for several months after you open to ensure everyone in the community knows that you’re open for business.
If you’re really looking to drive traffic on opening day, you can pass out a few branded promotional products such as high-quality t-shirts, hats, or other apparel. With over 70,000 items to choose from, you won’t have any problem figuring out what to give away.
Don’t Forget the Interior Décor
Interior dimensional graphics will introduce your brand to new customers and help solidify the relationship with your current customers. They’re 3D and instantly jump out and visually grab the attention of anyone who walks into your building.
If you’re on a budget, there are many options that will allow you to complete the look without breaking the bank. Indoor posters are a cost-effective way of sprucing up the plain white walls. Window graphics will help turn your bare storefront windows into a massive advertising billboard for your brand.
Printed Marketing Materials
Considering that you’re going to have to get new ones printed up regardless, now is a great time to perform an audit on your printed marketing materials. Look for any other out-of-date information and make those changes.
Leave a Reminder
Chances are there will be more than a few of your customers who just didn’t get the notice that you’re moving location. This is why you should negotiate with your landlord to allow you to display temporary exterior signage for “X” amount of weeks or months after you’ve moved into your new location. For those customers who visit your old site, it will provide them with your new address and let them know that you’re still in business.
Consider Your Digital Presence
Have you updated your website with your new business address?
You can also hire a web designer to create a virtual banner that will reside at the top of your company website—and let people know that you’ve moved and will provide them with a Google Map to your new address.
If you have social media accounts that you regularly update, be sure to let people know months in advance of your planned move. You can even have a grand re-opening sale or event that will attract new business (and potentially cover a portion of the cost of the move).
The New Office Network
One of the things that many businesses neglect to consider is the internal wiring of their new office or building. Unless the location is brand new, there’s a good chance that the internet and phone wiring is old, out-of-date, or entirely wrong for the way that you plan on setting up your new office.
For example, let’s say that you plan on moving your sales department closer together—do you have enough phones, and is the new area wired adequately with the correct Cat6 cable? It pays to consider small details like this to allow your move to go as smoothly as possible.
Signage Help in Alexandria and Arlington
Moving your business into a new building can be a fun and exciting time—but it also can be stressful. If you’re moving into the Alexandria or Arlington area, reach out to the signage experts at AlphaGraphics of Alexandria and Arlington.
We can help you with the signage and marketing for your move while giving you peace of mind knowing that you’re covering all the bases.
We’ve helped countless local organizations with their printing, signage, and marketing needs over the years. If you’d like to speak to an expert about your business, give us a call at (703) 549-2432 or contact us on our website.