There are many benefits to updating your company blog regularly, such as increased traffic from the search engines, improved trust, and more leads and sales.
However, there’s one thing that prevents many Alexandria and Arlington businesses from updating their blog—it’s often challenging to sit down, clear your head, and find the time to put proverbial words to paper.
The results are less-than-optimal for those who make an effort from a grammar, clarity, and persuasive perspective. This is why many businesses turn to professional copywriters to take the hard work of writing off their plates.
Regardless of whether you feel like channeling your inner Wordsworth or prefer to outsource your content creation, here are several reasons why it’s so important to continually add content every week or few weeks to your company blog.
Improve Your SEO
When it comes time to rank websites for specific keywords, Google takes a lot of things into consideration. How often you update your website is one of them. Updating your blog regularly fulfills this requirement and shows Google that you’re constantly adding new and valuable information to your website.
You can increase the traffic that Google sends to your website by writing blog posts that offer valuable information that people are seeking. For example, let’s say that you own a flower shop and add a blog post to your website that’s entitled “Where to Buy a Bouquet of Roses in Alexandria, VA.”
Google will see this (and all things considered equal) and could show your website on the 1st page of the Google search results when someone types on “Where to buy a bouquet of roses in Alexandria.”
Increase Traffic to Your Website
Google will often send increased traffic (visitors) to websites that update their blogs more frequently. You can increase traffic to your website further by sharing your recently created blog post to various social media sites such as Twitter or Facebook—or through an email blast to their mailing list.
In addition to sending new traffic to your website, sharing your blog post on social media sites can also help improve your engagement levels. People will often comment on your post or share it with their family and friends, which in turn can drive even more visitors to your site.
It goes without saying—the more content you post to your blog, the greater the chances of someone discovering it and turning it into a lead or a sale. An additional benefit is that the search engines will start visiting your website more frequently, and you’ll start to notice your new content appearing in the search results quicker.
How to Get Started
There are three basic ways to get started writing blog posts regularly and uploading them to your website—do it yourself, pass it off to an employee, or hire the professionals.
Ideally, you should update your blog at least twice a month. Keep in mind that it can take time to see good results—especially if your website doesn’t have a lot of powerful websites that link out to it.
If you set a realistic goal, such as two blog posts per month for 12 months, that will net you 24 blog posts a year—or 24 chances to drive even more traffic to your website.
If you don’t have the time or experience to do it yourself, here’s how to get started on having an employee do it or outsourcing to a professional copywriter.
Get Your Employee to Do It
You might have more talent in your office than you realize—there’s a good chance that one or more of your employees loves to write. It can take anywhere from two to three hours (including proofreading and editing) to write a typical 800-word blog post.
The downside to letting an employee write your blog posts is that they’re often not a professional writer. This means they’re not trained in the art of persuasion, and they might lack a basic understanding of how to perform keyword research to ensure that the blog post they’re writing has the best chances of getting picked up by Google and the other search engines.
Hire a Professional Local Copywriter
The ideal option to getting regular content created and posted to your website is to hire a professional local copywriter, such as AlphaGraphics of Alexandria and Arlington.
We can help create high-quality and persuasive content for your local business that will help drive new traffic, sales, and leads while positioning you as a thought leader.
Content Marketing and Copywriting in Alexandria and Arlington
At AlphaGraphics of Alexandria and Arlington, we’re more than just a print and sign shop—we specialize and offer a full suite of marketing and copywriting services for our clients.
Over the years, we’ve helped countless Alexandria and Arlington businesses, individuals, and organizations create persuasive and impactful content for their websites and blogs. If you’d like to learn more about our copywriting services, give us a call at (703) 549-2432 or contact us on our website.