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Category: Email marketing


How to Stop Your Emails from Hitting the Spam Box

A recent study found that email marketing has an ROI of $36 for every $1 spent. However, the vast majority of Alexandria and Arlington businesses that run email marketing campaigns find those numbers to be


Staying in Touch with Your Customers After the Sale

It’s been said that acquiring a new customer can cost 5x that of retaining a current one—and it makes sense once you think about it. Your current customers already trust and are familiar with your

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Ideas to Help Build and Maintain Your Email Marketing List

The email list you use to market your products and services is like a bed of flowers. If not properly maintained, watered, and tended to, it will wilt and die over time. For example, perhaps


5 Email Marketing Tips for Your Alexandria and Arlington Business

There’s nothing more frustrating than sending out an email blast to your list, only to realize that only a handful of people even bothered to open it. Email marketing has been around for quite some


The 40/40/20 Rule of Direct Mail Marketing

In the 1960s, marketing guru Ed Mayer developed the 40/40/20 Rule for direct mail marketing. It can help marketers understand the essential elements of a successful direct mail campaign. Read on to learn more about


8 Tips to Help Boost Your Email Marketing Click-through Rates

Have you ever tried to run an email marketing campaign only to get a flood of “Unsubscribes” in your email inbox? As frustrating as it may be, this is often the case for many businesses