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Category: Email marketing

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How to Stop Your Emails from Hitting the Spam Box

A recent study found that email marketing has an ROI of $36 for every $1 spent. However, the vast majority of Alexandria and Arlington businesses that run email marketing campaigns find those numbers to be

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Staying in Touch with Your Customers After the Sale

It’s been said that acquiring a new customer can cost 5x that of retaining a current one—and it makes sense once you think about it. Your current customers already trust and are familiar with your

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Ideas to Help Build and Maintain Your Email Marketing List

The email list you use to market your products and services is like a bed of flowers. If not properly maintained, watered, and tended to, it will wilt and die over time. For example, perhaps

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5 Email Marketing Tips for Your Alexandria and Arlington Business

There’s nothing more frustrating than sending out an email blast to your list, only to realize that only a handful of people even bothered to open it. Email marketing has been around for quite some

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The 40/40/20 Rule of Direct Mail Marketing

In the 1960s, marketing guru Ed Mayer developed the 40/40/20 Rule for direct mail marketing. It can help marketers understand the essential elements of a successful direct mail campaign. Read on to learn more about

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8 Tips to Help Boost Your Email Marketing Click-through Rates

Have you ever tried to run an email marketing campaign only to get a flood of “Unsubscribes” in your email inbox? As frustrating as it may be, this is often the case for many businesses