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Category: Marketing


Staying in Touch with Your Customers Post-Sale

How much effort are you putting in to keep in touch with your active customers? With the cost of acquiring a new customer being anywhere from 5 to 25 times more expensive than retaining a


How to Grow Your Business with Booklets

Imagine if you could tell a potential client or customer: “I wrote the book on it!” Before the advent of computers and digital printers, it was challenging for business owners to write a book to position


5 Ways to Effectively Use Floor Graphics to Promote Your Business

It’s getting challenging for many Alexandria and Arlington businesses to attract attention in an increasingly competitive landscape. Those businesses that stand out from a sea of competitors do so because they take advantage of different

Marketing plan concept. Searching and targeting, planning and earning.

How to Create an Effective Marketing Plan

Does your business have a marketing plan—and if so—how well is it working out for you? One of the main areas of marketing that some businesses tend to struggle with is putting together a solid


How to Write a Better Call-to-Action

Are you generating a steady stream of leads or sales from your website? If not, perhaps your call-to-action (CTA) needs work. Whether you want your visitors to fill out a form, download a .pdf, or


Gear Up for the New Year with These 5 Great Marketing Ideas

As 2019 turns into 2020, many Alexandria and Arlington businesses are starting to re-evaluate their marketing plans in preparation for the new year.   We want to share with you five great ways that your

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Conveying Your Digital Marketing Efforts in Print

Almost every company nowadays has some form of online digital presence. Websites, social media accounts, and creative paid advertisements are all ways to market your business online. The trouble with online marketing is that it’s


Business Cards: A Powerful Marketing Tool in 2019

    Business Cards: A Powerful Marketing Tool in 2019   Have you ever tried to give your email address, website URL, or social media info to another person in real life? You often have


Q3 Marketing Checkup

Q3 of 2019 is just around the corner, and there’s no better time than now to take a few minutes to look at the results of your marketing efforts so far this year. • What

Direct Marketing Campaign Call to Action Image

5 Ways to Create an Effective Direct Mail Campaign  

    5 Ways to Create an Effective Direct Mail Campaign     Prior to the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail