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Category: Marketing

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How to Create a Social Media Strategy

When it comes time to market their businesses, many Alexandria and Arlington businesses turn their attention to social media. It’s a powerful way to generate awareness, find new customers, and promote various sales and specials.

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Tips to Help Prepare for the Upcoming Holiday Shopping Season

As the summer of 2020 comes rapidly to a close, local Alexandria and Arlington businesses are turning their thoughts to the upcoming holiday shopping season. For many companies, this has been an extremely challenging year,

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Find More Value with Every Door Direct Mail (EDDM)

Over the past few years, direct mail has experienced a massive resurgence in popularity for Alexandria and Arlington businesses, thanks in part to the high costs of online advertising. While most companies focus the bulk

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How to Create a Virtual Industry Event

One of the best ways to generate new awareness, leads, and sales is to host an industry event. However, in this day and age of “the new norm” and social distancing, in-person industry events have

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5 Ideas to Help Improve Your Direct Mail Campaigns

As the state of Virginia starts to re-open in gradual phases, many businesses in Alexandria and Arlington are already feeling the effects of lost sales and foot traffic over the past few months. While some

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4 Killer Marketing Ideas to Help Your Alexandria and Arlington Business Through the COVID-19 Pandemic

A few weeks ago, we wrote a blog post about signage ideas to help Alexandria and Arlington restaurants through the COVID-19 pandemic. While those ideas were specifically tailored to restaurants, with a few minor tweaks,

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Measuring Your Direct Mail Campaigns

Direct mail is one of the most powerful forms of offline advertising. Unlike paid online ads, a direct mail piece is a physical, tangible item that can’t be deleted with the push of a mouse

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Trade Show Ideas for 2020

As 2019 comes to an end, many Alexandria and Arlington businesses are busy crafting their marketing plans for the upcoming year. If you’re planning to host a trade show or convention booth sometime in 2020,

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How to Integrate Social Media and Printed Marketing Collateral

While printed marketing collateral and social media may seem different as night and day, they’re actually very similar—so much so that many businesses in Alexandria and Arlington are linking the two together and getting amazing

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Staying in Touch with Your Customers Post-Sale

How much effort are you putting in to keep in touch with your active customers? With the cost of acquiring a new customer being anywhere from 5 to 25 times more expensive than retaining a