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Category: Marketing

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Four Ways to Increase Your Local Search Presence

Local search is the new equivalent of the old yellow pages—however—this time around, you don’t need to rename your business “ACME Plumbers” to show up on the first page. Instead, internet users are looking for

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10 Ways to Increase Foot Traffic into Your Alexandria or Arlington VA Restaurant

Keeping the seats in your Alexandria or Arlington restaurant jam-packed with patrons is as much of a full-time job as preparing the food itself. There are a wide variety of factors that can influence foot

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How Alexandria and Arlington Businesses Can Get Ready for the Holiday Season

As the warm summer temperatures start to fade and a crisp in the air descends upon Alexandria and Arlington V.A., it can mean only one thing—the holiday season is just around the corner. Store decorations,

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Staying in Touch with Your Customers After the Sale

It’s been said that acquiring a new customer can cost 5x that of retaining a current one—and it makes sense once you think about it. Your current customers already trust and are familiar with your

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Ideas to Help Build and Maintain Your Email Marketing List

The email list you use to market your products and services is like a bed of flowers. If not properly maintained, watered, and tended to, it will wilt and die over time. For example, perhaps

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The 40/40/20 Rule of Direct Mail Marketing

In the 1960s, marketing guru Ed Mayer developed the 40/40/20 Rule for direct mail marketing. It can help marketers understand the essential elements of a successful direct mail campaign. Read on to learn more about

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How to Run an Effective Direct Mail Campaign in 2021

Due in part to the pandemic, more businesses than ever are focusing a good portion of their budget on paid advertisements and other online marketing channels. However, this comes at a literal cost—the greater the

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5 Ways to Generate More Foot Traffic Through Your Front Doors

Many—if not all—Alexandria and Arlington businesses have high hopes that the pandemic restrictions will finally be lifted sometime in 2021. Most companies have experienced a financial loss of some form or another due to people’s

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8 Tips to Help Boost Your Email Marketing Click-through Rates

Have you ever tried to run an email marketing campaign only to get a flood of “Unsubscribes” in your email inbox? As frustrating as it may be, this is often the case for many businesses

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Why Can’t My Sales Team Close More Leads?

Failure is a dirty word in many sales departments. Nobody wants to be the guy or gal who repeatedly can’t close new leads or deals. As frustrating as it is, it’s a natural part of