Please enable JavaScript, then refresh this page. JavaScript is required on this site.

Category: Marketing

direct-mail-marketing-Alphagraphics-Alexandria-Arlington-Virginia

Staying in Touch with Your Customers After the Sale

It’s been said that acquiring a new customer can cost 5x that of retaining a current one—and it makes sense once you think about it. Your current customers already trust and are familiar with your

lead generation alexandria virginia arlington va AlphaGraphics

Ideas to Help Build and Maintain Your Email Marketing List

The email list you use to market your products and services is like a bed of flowers. If not properly maintained, watered, and tended to, it will wilt and die over time. For example, perhaps

dettlaff-193003_50

The 40/40/20 Rule of Direct Mail Marketing

In the 1960s, marketing guru Ed Mayer developed the 40/40/20 Rule for direct mail marketing. It can help marketers understand the essential elements of a successful direct mail campaign. Read on to learn more about

direct-mail-marketing-Alphagraphics-Alexandria-Arlington-Virginia

How to Run an Effective Direct Mail Campaign in 2021

Due in part to the pandemic, more businesses than ever are focusing a good portion of their budget on paid advertisements and other online marketing channels. However, this comes at a literal cost—the greater the

direct-mail-marketing-Alphagraphics-Alexandria-Arlington-Virginia

5 Ways to Generate More Foot Traffic Through Your Front Doors

Many—if not all—Alexandria and Arlington businesses have high hopes that the pandemic restrictions will finally be lifted sometime in 2021. Most companies have experienced a financial loss of some form or another due to people’s

dettlaff-193003_50

8 Tips to Help Boost Your Email Marketing Click-through Rates

Have you ever tried to run an email marketing campaign only to get a flood of “Unsubscribes” in your email inbox? As frustrating as it may be, this is often the case for many businesses

3184649_50

Why Can’t My Sales Team Close More Leads?

Failure is a dirty word in many sales departments. Nobody wants to be the guy or gal who repeatedly can’t close new leads or deals. As frustrating as it is, it’s a natural part of

marketing plan 2

The Power of Customer Testimonials

There’s a psychological phenomenon in sales called “Social Proof”. It’s when Person A tells Person B about your company’s products or services. It’s considered one of the most potent forms of advertising out there because

marketing plan 1

Drive More Sales and Conversions with a Content Audit

When was the last time you audited the content that resides on your company website? If you’re like most Alexandria and Arlington businesses, the answer lies somewhere along the lines of “rarely to never.” A

pexels-pixabay-267350

How to Create a Social Media Strategy

When it comes time to market their businesses, many Alexandria and Arlington businesses turn their attention to social media. It’s a powerful way to generate awareness, find new customers, and promote various sales and specials.