The real estate market is fiercely competitive making it challenging to get potential customers’ attention. If you want to be remembered, try some of these creative marketing tactics and watch your client base grow!
BOLD Brand Building
It’s easy to get busy with showings, client meetings. and closings and put “brand building” on the back burner. However, with consumers being more market-savvy than ever, it’s critical to have a brand that stands out in a crowd of competitors. Whether it’s your logo design, business cards, real estate signage, promotional items or banners, create enthusiasm and interest with a bold and eye-catching design that helps differentiate your brand. What do we mean by bold? Contrasting color combinations, creative layouts, metallic or textured cardstock, and making sure you have a professionally photographed head shot are just a few ways to stand out.
Network with Newsletters
In real estate, one of the most useful tools at your disposal is your mailing list. A newsletter is a perfect way to leverage your list by connecting with your current and potential clients but there is a right way and a wrong way to approach a newsletter. Stay at the forefront of your audience’s mind and increase readership by creating concise and engaging content that is useful to your target audience, rather than trying to always ‘sell’ to them. Your clients will appreciate the elbow grease you’ve put into providing relevant information, whether it’s helpful household tips, staging advice or local business recommendations. Done correctly, you’ll find that newsletters provide consistent client contact and opportunities for relationship building as well as an opportunity to showcase your accomplishments.
A big driver of success in real estate is relationship building. A newsletter is one way to increase contact, another creative way is with hand-written notes. It’s easy to lose focus on maintaining past client relationships when we tend to focus on what’s next. In our fast-paced digital world, a handwritten note goes a long way. Need ideas? After each showing, send a thank you postcard or send a card to check in with past clients and include a brochure to share with others. This personal touch will help you stand out and increase your market presence.
With so many realtors focusing their marketing efforts online, differentiate yourself with a one-of-a-kind infographic. This can inform, entertain, and engage your clients about their community in a fun way. Gather the latest trends about what’s happening in your area and work with a graphic designer that can help you create a unique and remarkable infographic. Potential infographic topics include: staging do’s and don’ts, landscaping tips, how to prepare your home for listing, and a guide to your local community. Offering a striking visual guide to a new homeowner can really pay off!
YOUR REAL ESTATE MARKETING RESOURCE, APPLE VALLEY, MN
Give us a call to develop a real estate marketing campaign that is best suited for you. At Alphagraphics in Apple Valley, we help realtors successfully design, print and execute marketing strategies. In addition to our Apple Valley location, we also have another location in downtown Minneapolis, making it easy to work with us no matter where you are based in the Twin Cities. Whichever location you choose, you’ll find knowledgeable, highly skilled professionals ready to help your business get noticed and get business. Contact us today to learn more or get a free quote!