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How to Refresh your Lobby Space

Your lobby is the face of your business.  A well-designed lobby adds value by attracting new customers as well as keeping your existing patients and clients happy!  Every business wants to provide a memorable experience for their customers, so we’ve gathered some helpful tips to help your business make a great lasting impression!  Whether it’s your signage, furniture or paint color, incorporating one or all of these tips will provide a better customer experience and an uptick to your bottom line! 

Brand Promotion

One way to spruce up your lobby is to give your brand a bigger and bolder presence.  Add personality to your lobby with eye-catching signage like a dimensional graphic of your logo.  Take advantage of unused window space by adding a ‘can’t miss’ window graphic that promotes your products or services.  A big impact can be made with a single investment such as a restaurant updating their menu boards or a corporation adding a large format graphic display of their mission statement.  Whatever your choice, updated office signage creates a more professional look and increases brand visibility.  

Visual Appeal 

Every entrance, from hospitals to office buildings to retail stores and more need an occasional refresh!  Create a welcoming lobby or waiting area that tells your customers or patients that you care about them. If you’re not sure where to start, ask yourself these questions about your lobby space?  The answers can get you started in the right direction!

  • Is your seating comfortable?
  • How calming is the wall color?
  • Are the lights too bright or too dim?
  • Is your lobby clean and organized?
  • How easy is it to get from the entrance to where you want your customers to go?
  • Is it too noisy or too quiet?

Directional 

No one wants to get lost.  Keep your customers coming back by providing easy-to-navigate and easy-to-spot directories and wayfinding signs outside your business and bold, easy to read informational signage inside your business.  Not only will this enhance the look and function of your lobby or entrance, but it will also decrease customer confusion and frustration. A win-win!

Know Your Audience 

Whether it’s students excited to arrive at your school or hesitant patients coming in for an exam, an updated lobby can make or break their experience. Don’t pass by the opportunity to set the tone of a visit. For example, showing a vinyl graphic of smiling patients on your window portrays the type of experience you want your customers to have and will help put them at ease.

Your Apple Valley, MN Sign Design & Lobby Design Resource

Our excellent team of designers in downtown Minneapolis and Apple Valley have years of experience providing beautifully designed and superbly made signage for businesses and organizations of all types. As a full-service printing company, we offer an array of indoor and outdoor signage from vertical banners to retail signs to custom wall displays in addition.  We have two convenient locations in the Twin Cities, one in downtown Minneapolis and another in Apple Valley.  At both locations, you’ll find knowledgeable, experienced professionals ready to help your business get noticed and get business. Contact us today to learn more or get a free quote for your next project.

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