By Mark Lee
Nielsen research suggests an overwhelming majority – 84% — of consumers trust recommendations from friends and family more than any other form of advertising. Word-of-mouth formats, such as recommendations from family and friends and consumer opinions posted online, prompted the highest levels of action, among 84 percent and 70 percent of respondents, respectively.
If you are serious about marketing your business, this is the kind of information that is important for you to know, and it is the type of guidance we impart to our customers on a daily basis.
When I became an AlphaGraphics franchise owner in 2013, I had no way of knowing how my training and experience would soon come full circle – in a way that greatly benefits my clients. AlphaGraphics is a printing and marketing services company. We are full-service in ways that a growing number of our clients are only now beginning to appreciate
We’re always ready to take care of your printing needs but we’re a great source for marketing advice and products as well. We’ll consult with you about your company’s marketing challenges, offer solutions, and help you implement the plan. We use direct mail, print ads, websites, social media, e-blasts, press releases and anything else that helps you achieve your business communication goals.
If you think of us only as printers, you’ll find us to be surprisingly knowledgeable and enthusiastic marketing advisors. In serving your marketing needs, I am very pleased to be drawing on my education and work experience. I earned my Bachelor’s and Master’s degree in Advertising from the University of Texas at Austin.
Early in my career, my advertising knowledge accelerated while working for Tracy Locke BBDO, one of America’s premier advertising agencies. I also served in sales and marketing positions with General Electric and in the Frito-Lay division of PepsiCo. It is a rewarding experience to be able to share my training and experience with numerous business owners each day.
For more information on the Nielsen survey, click on the link below.
For more information about our services, please visit our website.
For more information on Mark Lee’s background, please click on the link below.
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