By Mark Lee
When you are considering marketing tools for your company, don’t forget about posters. Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service.
Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.
People who are viewing posters are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom.
Daniel Toliday, writing in the Houston Chronicle, reminds us that a clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.
Posters tend to be fairly large and professionally printed and almost always feature an illustration to enhance the message. Posters can be displayed almost anywhere. However, places where you have a captive audience are best.
Finally, a University of Tennessee study advises business owners to follow the “KISS” principle. That is, keep the design sweet and simple with a headline, offer and call to action. Determine a single purpose for using a poster, and ensure that every element on the page supports that idea. These communication tools should convey a short motivating message that requires only minimum reading. It is best to have fewer than 50 words on the entire marketing piece.