“Can I borrow your pen?”
Admit it. We all like to see our name in lights. Whether it’s printed in an event program, on the receiving end of a hundred social media birthday wishes, or emblazoned on a simple stick-on name tag, our name is special.
Companies are no different. There are significant benefits to having the company name out in the marketplace where people can see – and remember – it. Those benefits are manifested in increased awareness, brand building, market leadership and growth in sales.
That’s why promotional advertising is a stunning $23 billion industry. Logoed items like hats, T-shirts, pens and bags are traveling advertisements that make friends and leave a lasting impression.
Think about T-shirts for a minute. As Theresa Hegel, executive editor of Wearables magazine points out, the T-shirt is not only a wardrobe staple, it’s the perfect medium for making a statement, boosting awareness and raising funds.
A great example is the Emerson College students. They raised over a million dollars a few years back for the One Fund with their “Boston Strong” tees after the Boston Marathon bombing. And, there’s the promo company that raised more than $13,000 for the Indianapolis Police Foundation with “Indy Strong” T-shirts. Or the Texas decorator that raised money to rebuild their hometown after 2015 flooding by creating “Texas Strong” T-shirts.
Clearly, there’s a lot of strength in the T-shirt fundraiser.
Studies show with certainty that ad specialties are one of the most high-impact, cost-effective advertising mediums around. Polled consumers routinely find end-buyers who feel good about the brands on promo products they use day in and day out. Another conclusion: First and foremost, consumers want products that are useful, like pens and USB drives. In Canada, 82% of consumers polled said that’s why they kept branded items, the highest percentage of any country.
People really remember the advertiser on promotional items, largely because they see or use them nearly every day. In fact, most people own about 10 items they generally keep for seven months. If you haven’t added logo items to your marketing mix, do it now. If not, you’re missing out on a great way to get the word out about your business.
“So, how about that pen?”